Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015. What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform. IN THIS EPISODE YOU’LL LEARN: The Facebook changes—after July 2015—that have continued to get the best results Why The Michigan Method™ doesn’t work as well as it did in 2016 The reason why simplification of audiences is essential to Facebook ad success in 2019 Why the ideal audience size has changed from 400,000–1MM and now 4–40MM How separation of placement is triggering “The Breakdown Effect” in your ad campaigns The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Measure Results In Ads Manager | The Break

Are you still trying to figure out how people are getting conversions with Chatbots on Facebook Messenger? If you are, this episode is for you. Molly and Natasha Takahashi, Chief Marketing Officer and Co-Founder of School of Bots, dive deep into what’s happening with Chatbots right now and what businesses need to know when using Messenger as their campaign platform. They also talk about Natasha’s experience starting her business and the opportunities that digital marketing has given Generation Y to achieve early career success. IN THIS EPISODE YOU’LL LEARN: Why Natasha dropped out of college to build her own business at 18 The new policies in the Chatbot space—24+1 Policy, subscription messaging application, and the removal of Messenger codes from the Messenger App Why businesses should apply for subscription messaging as soon as possible and why to categorize your business as “News” on Facebook when applying How split testing the position of the “Yes or No” button raised the yes answer on Natasha’s client’s

Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. Ralph and Molly explain two of "the Power 5" taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to use the Facebook split testing tool. IN THIS EPISODE YOU’LL LEARN: “The Power5”—the 5 Facebook strategies that marketing disruptors are using to scale their ad campaigns Why optimizing ads for placement changes how ads perform and what dimensions to use to optimize for best placement performance How to use ad relevance diagnostics to improve ad performance How to improve customer feedback to avoid spending more on ads than you need to LINKS AND RESOURCES ME

Andrew Tweito is back! And he's excited to talk about the brand new Facebook Attribution tool. In this live episode with Molly, you'll discover exactly how this powerful new tool can help you to achieve the best possible outcomes for your ads on Facebook, Instagram, The Audience Network and Messenger. In this episode you'll discover: • The 'Google Analytics' of Facebook - a new tools that tells about your audience and assigning credit to certain traffic sources! • Why you should use standard events instead of URL based custom conversions and how to avoid double counting your conversions - refresh pages - 30-50% reduction  • Which ad platforms are being tracked and why Twitter and LinkedIn aren't playing right now (hint: Google Ads Search, Google Ads Display, Bing Ads and Facebook are all in there) • Which "positional attribution model" you should use  • Why people-based measurement when doing reporting is so critical! • How to do cohort reporting on lookback data for all your ads LINKS AND RESOURCES MENTIONED

This week’s topic is Instagram advertising—should you be advertising on Facebook and Instagram? Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on both platforms is so important in today’s marketing world. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, which can be found in the slides linked below. IN THIS EPISODE YOU’LL LEARN: What "The Breakdown Effect" is and why it so greatly affects your ads There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user How to best leverage Instagram by using videos and optimizing for the “Swipe up” action Why you shouldn’t turn ads off of either platform despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!) LINKS AND RESOURCES MENTIONED IN THIS EPISODE: The Breakdown Effect Check Out on Instagram | Instagram Info Center Facebook's Ad Guide Tier Eleven DigitalMarketer Lab

While you may see mostly ecommerce or national brands in your newsfeed, Facebook ads can be just as effective for local businesses if you use them right. Molly Pittman is joined by Allie Bloyd, the marketer for a local home renovation company in Louisville, Kentucky. Allie is making 7-figures annually from $5,000–$7,000 in ad spend on Facebook. In this episode, she explains her audience targets, the copy she uses, and how she’s using Messenger campaigns to fill live events. IN THIS EPISODE YOU’LL LEARN: The content Allie is using to target cold leads—value-driven, free or opt-in content based around initial home improvement FAQ’s When to place your “Schedule An Appointment” campaign in your retargeting strategy How she divides her ad spend among audiences—60% cold, 30% warm, and 10% hot How to use copy to show that your business is local How she’s built her comment-to-Messenger campaigns and the eight days of content subscribers receive LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Allie’s Website Clipman

This week is all about Google ads, as Ralph talks to Mike Rhodes, Founder and CEO at WebSavvy, live from the 2019 Traffic & Conversion Summit. Mike explains his Google Ads Profit Curve and how you can use it to narrow down your cost per acquisition (CPA) and make sure you aren’t spending more money than you’re making. He also gives you his best ecommerce advice for selling more products, and his trick for getting Google to choose you over the competition. IN THIS EPISODE YOU’LL LEARN: How to use the Profit Curve to find the CPA range that keeps you profitable Real examples of the Profit Curve at work How the Profit Curve helps you test 2x faster than your competitor and gets Google to choose you over them LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Remove.bg: Remove Image Backgrounds WebSavvy Mike on LinkedIn Mike on Twitter Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify,

In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy  that has grown Chris’ profile to 171,000 followers. Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers. IN THIS EPISODE YOU’LL LEARN: What to look for when products aren’t selling the way you predicted—are you trying to just make money or are you genuinely trying to provide value? The 5-step process to Chris’ social media strategy, including increasing the authority of your profile and creating content that is shareable, which helps build your audience and grow your following How to get verified on Instagram through a 6 to 9 month strategy of pitching and being featured in large publications LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Chris on Instagram For The Love Of Mo

In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions. In this live Q&A, Ryan talks about when to stop advertising and start optimizing the leads you have, why automation should be used to drive re-engagement, the convergence of branding and direct response, and more. IN THIS EPISODE YOU’LL LEARN: The reason why all the traffic in the world won’t cure a crappy offer How to avoid over automating and when to make sure you change the conversation so you don’t annoy prospects Why content should be used as a strategy to grow your pixelated audience, then sell products to them What to do to start real-time, one-on-one conversations with your audience How to use a $10 product to grow your customer list and then sell more expensive products further down the Customer Value Journey LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier Eleven War Room Mastermind Traffic and Conversion Summit Customer Value Journey Thanks for joining us th

Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives. In this episode, we explain the 3 types of ads that currently work best with Facebook’s algorithm. We’ve included downloadable ad examples in the slides below that Molly will use to show how she creates ads that drive engagement and get favored in the algorithm. IN THIS EPISODE YOU’LL LEARN: Native ads—ads that fit in with the Facebook newsfeed—currently have the highest social proof Molly breaks down the “Offer” Facebook ad strategy she uses to promote a docu-series and how she’s received 10,000+ shares and 22,000+ reactions on the ads Molly talks about the “Conversation” Facebook ad strategy and how it can help you writes ads that create conversations and increase the social proof through user comments on the ad Molly explains the “Tell A Story” strategy that she and Ezra Firestone use and why it has a high share-to-comment ratio LINKS AND RESOUR

An understanding of how Facebook's ad delivery system works is essential to mastering the platform. In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention. IN THIS EPISODE YOU’LL LEARN: How the Facebook’s Ad Auction works How Facebook uses their Pacing Feature to get you the best results for your ad goals The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Blueprint Facebook’s Ad Policy Facebook’s Policy on Low Quality or Disruptive Experiences Avoid Creating Negative Experiences with Ads on Facebook Pingdom GTMetrix tiereleven.com/191 Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 183: How Facebook’s New Campaign Budget

If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one. Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it? IN THIS EPISODE YOU’LL LEARN: The core metrics every business owner must know before delving into their metrics How to know when you are ready for a third-party tracking software Why multi-channel attribution may not be your real tracking problem How to run your business successfully without 100% perfect tracking… and why 80% is good enough LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Praxis Metrics Megan on LinkedIn AJ on LinkedIn Episode 106: How Much Can You Afford to Pay to Acquire a Customer? Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTune

James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count. His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams. IN THIS EPISODE YOU’LL LEARN: James' story from BMW sales associate to business owner making $300,000 per year The pros and cons of owning a marketing agency When you should hire a Facebook ad agency to run your ads and when you should hire an in-house Facebook expert LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Super Fast Business Silver Circle Business Mentorship Work Less, Make More James on LinkedIn Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, Tun

Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble. In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative user response. IN THIS EPISODE YOU’LL LEARN: The 3 components of a Facebook Ad that wins the Facebook Ad Auction (Bid x Estimated Action Rate x User Value) Why a user clicking “Hide All Posts From Advertiser” or leaving a negative comment is 100x more powerful than a like The 3 reasons Facebook flags an ad as low quality: exaggerated headlines, withholding information, and engagement bait Where to find out why your ad was disapproved by Facebook LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Policy Edit Campaigns,

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019. In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year! IN THIS EPISODE YOU’LL LEARN: How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it) Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting What a lookalike audience is and how to use one in your ad strategy LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Live Video Train My Traffic Person Tier 11 Facebook Ads Po

Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media. Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how to get YouTube to place your video in their algorithm. IN THIS EPISODE YOU’LL LEARN: How Sunny’s weekly video content strategy organically grew her brand and positioned her as a social media marketing expert with over 3 million views Sunny’s 4-Step YouTube Process—Research, Structure, Optimization, and Distribution The Hot Script Formula of viral YouTube videos—Hook, Outcome, and Testimonial LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Boss YouTube Channel Checklist Sunny’s Website Sunny on LinkedIn Sunny on YouTube

In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets.  Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO option in order to avoid resetting the optimization process. In This Episode You’ll Learn: How the tool decides which ads to increase the budget for How Molly spread ad sets out amongst various CBO campaigns with a $2,000 daily budget for increased social proof on all ad sets Why using the minimum budget tool can actually increase the engagement on your under-performing ads Links and Resources Mentioned In This Episode:  Train My Traffic Person Webinar Episode 71: The Michigan Method: A Strategy For Scaling Ad Campaigns

If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign. Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your own campaign. IN THIS EPISODE YOU’LL LEARN: What the CBO tool is and how using it will help grow your campaigns and business How CBO created 40,000 leads for Molly’s 27 ad set campaign with a $1,000 daily budget Why CBO should be used on ads that have been tested on Facebook before LINKS AND RESOURCES MENTIONED IN THIS EPISODE: About Campaign Budget Optimization Create a split test in Ads Manager Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 173: 10 Facebook Best Practices to Optimize Your

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram. IN THIS EPISODE YOU’LL LEARN: Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that) The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds Molly’s predictions for Facebook advertising in 2019 Ralph’s predictions for Instagram advertising in 2019 LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Most Important Social Media Trends to Remember in 2019 Fathersonsworkout on

This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps Episode 166: Why Facebook Traffic is NOT Your Problem Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 143: Cambridge Analytica: What You Need to Know Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in