Deloitte Global Insights

The advertising market is set to expand across the board in 2012 but the online branding segment is set to outpace the traditional and online markets in terms of growth.

The advertising industry will have brains on the brain in 2012 as the use of functional Magnetic Resonance Imaging - fMRI - machines grows in influence.

Demand for consumer technology will continue to advance in 2012 with record numbers of smartphones and tablets likely to be sold and demand from emerging markets for lower-cost televisions and computers boosting volumes.

The tablet explosion has shown little sign of slowing down since the format hit the market in 2010 and in 2012 it is set to take on the mantle of the most rapid "multi-anything" market penetration in history.

Eric Openshaw, of Deloitte LLP in the United States, provides an overview of technology trends for 2012 including the rise of big data, hard drive storage, ambient radio frequency power harvesting, 3D printing, the tablet market, and consumer spending.

3D printing has caught the attention of the public but the hype around the technology does not recognize the severe limitations of the concept.

Wireless power transmission - where TV towers and mobile phone masts could be used to create a sea of ambient radio frequency (RF) energy to power devices - will remain a niche market during 2012 due to significant technical challenges.

Duncan Stewart, co-author of the 2012 Technology, Media & Telecommunications Predictions, talks about data storage trends for the coming year.

Big data may still be in its infancy, but Deloitte predicts that the industry will see revenues between US1-1.5 billion in 2012.

The strain on networks, both fixed and mobile, may force more people to turn to short-range wireless connections to transfer data. Paul Lee, co-author of TMT predictions, talks about the options.

With so many apps on offer, app-store providers should consider ways to improve and assure the quality of the products available to help drive success.

Learn about factors fueling the rise of the $100 smartphone, market segments most attracted to the lower-cost devices, and the impact of this trend on related industries.

The demand for data has seen many mobile phone networks call time on the “all-you-can-eat” world and 2012 could be the year that a similar trend occurs in the fixed line broadband market.

The number of devices with embedded near-field communications (NFC) technology is set to soar to the 300 million level by the end of 2013. Duncan Stewart, co-author of the 2012 Technology, Media and Telecommunicaitons Predictions, talks about what's ahead for this technology.

Jolyon Barker talks about overall trends in Technology, Media and Telecommunications for 2012.

Senior Deloitte leaders discuss the dynamics and challenges driving sustainability efforts in the global marketplace.

Find out what companies are asking about Oracle Fusion Applications and how the market is likely to adopt them in the coming months.

Deloitte predicts that although video calling will become cheaper, more widely available, and be of a much improved quality in 2011, the long-awaited boom in demand will not come to pass.

Paul Lee talks about how these two wireless technologies can work together to provide customers with better service.

Duncan Stewart talk about why Deloitte predicts that in 2011 many large retailers will begin offering free in-store Wi-Fi access to shoppers.