The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Today's episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:Targeting and how to improve an ads campaign for a veterinary nicheHow to avoid using destination URLs for your Facebook ads that might be considered spam by FacebookHow to focus and leverage your targeting when you're a service based business and offer a variety of servicesHow authors can get the most out of their advertising when sending traffic to Amazon.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel See omnystudio.com/listener for privacy informa

Today's episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads!If you've been listening to the show for a while now, you know that I do these Q&A episodes every so often and today I'm answering questions about:What's up with Facebook ads pixels these days? I heard there was a new "upgraded" pixel?What are some big, overlooked or unknown “Gotchas” associated with running Facebook adsExplain why you don't reach the full # of people that your target audience suggestsCan you explain how to use Business Manager? Who should be using it and what's the big deal about it?Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel See omnystudio.com/listener

On today's episode of The Art of Paid Traffic I’m really excited to welcome "the web psychologist", Nathalie Nahai.Nathalie is the best-selling author of 'Webs of Influence, the Psychology of Online Persuasion', and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts.With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don't worry, we talk all about what this means during the episode.Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.In To

On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value, up-selling and cross-selling and more...For those of you who don’t know who Neil is, he's the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web. Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's

On today's Art of Paid Traffic episode we're talking all about copywriting and email marketing with Neville Medhora.Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also the founder of a great copywriting course aptly named the Kopywriting Kourse.  He's also done a lot of copywriting for appsumo.com where he’s a minority owner.In Today's Episode You'll LearnThe copywriting triggers that make people buyThe #1 thing you MUST remember when you’re writing any kind of copyNeville shares his formula for great email copy including his top 3 tips for writing better copyWhat percentage of your email marketing should be content and value vs. sellingHe gives specific examples of how he would approach email marketing for different nichesAnd he shares the best resource he’s ever come across that will make you a better copywriterAlso I do want to want to give you a heads-up there is swearing in the episode today so just be aware of that. If you’re listening w

On today's episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business.This whole episode comes down to really understanding your customers or your target customers better so that you can appeal to them on an emotional level with email writing, ad copy, landing pages - basically how you communicate with them to sell your products or services.Talia and I discuss how you might look at solving your customer's emotional needs and then using these triggers to split test different points in your sales funnel based.When it comes to paid traffic, we talk a lot about not focusing on the features of what your service or product can do but rather focus on the benefits for your customer.As you'll hear today with Talia, she talks about taking it beyond benefits and addressing the emotional needs of your customer that your product or service can solve.In Today's Episode You'll LearnThe very fir

Today we’re talking about one of my favorite topics - sales funnels.I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it.If you’ve been listening from the beginning of the podcast, you know one of my goals here is to share my own personal experiences with paid traffic and such, and today’s episode is an example of that.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.I get lots of questions from podcasters like:Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?How might Facebook ads help me launch my podcast with a bang?Do you direct people to your podcast show notes page for a specific episode using Facebook ads? How often should you run ads for your podcast?Should you do an ad that leads people to an opt in to help build your list?I answer these questions and more on today's episode.One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid TrafficIt's a blast. I love teaching and being able to connect with people through their ear buds.But you know what? It not always easy.You gotta come up with topics, get guests, outl

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.Here are the questions we cover today:How do you track conversions when using Facebook video ads?I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more rec

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.In Today's Episode, You'll Learn:About who LinkedIn ads will work for and how to get the best results from using them.Why getting more granular with your targeting actually lowers your cost.We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talk

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.In Today's Episode, You'll Learn:The elements every highly converting landing page should have.The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.Oli’s recommendation for how to properly optimize a landing page.He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?Landing page designs that he’s liking (and not liking) these days.And a whole lot more...Rick Mulready's Links:Visit Rick's websiteDM

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons.If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already.Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so.She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc.If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase conversions, make sure you listen to that episode first because this episode has some updates to what we discussed.That’s how fast things are moving with this stuff.As a background for why I wanted to do a Part II for this interview, Keith reached out to me after we did our initial interview and told me he had some updates he’d love to share with all of you.Here's what the updates were about:He and his agency had been invited by Facebook to attend a special agency-only webinar training put on by the Facebook marketing team where they were sharing the latest stats and updates about Facebook video ads.And then, he and his agency took what they learned in that webinar and are now running some Facebook video ads tests for a couple of their clients.Today, Keith shares what he learned on the w

In today's episode we're talking Facebook ads again, this time with my buddy Keith Kranc.Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting takeaways. Specifically, how Facebook wants us to approach Facebook ads these days.Today Keith shares what he learned during that meeting and how we can all use this information to make our Facebook ads even better.You'll hear that we talk a lot about Facebook video ads. Video is where it's at right now with Facebook and if you're not doing Facebook video ads, it's definitely time to get on board.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finan

Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels.We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode 29 and Jody Underhill in episode 33, and I realize many of these conversations have been more advanced.So I wanted to take a step back and cover sales funnels more for the beginner. Amy's been focusing much of her efforts on these strategies lately.So if you’re just starting out, maybe you’re just now getting your product together, this episode is for you.Amy shares the exact 7 steps that make up a personalized social media sales funnel strategy that's is simple-to-set-up, non-techy, automated, and most importantly, it’s a profit-generating machine.If you’re Selling a product or service online and want to put a system in place for automating your revenue, you know, we’ve talked about it a lot here on the show, that having a social media sales funnel that converts is the backbone of

Today's episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads.I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for getting great results with your video ads.So in addition to 2015 being the year of retargeting on Facebook, it’s also about video.When Facebook came out and reported their first quarter earnings, they said that there are 4 billion video views being served every day on Facebook right now.That’s a whole lotta video.And If you’ve been reading my articles or listening to other episodes of AOPT, you know there’s a shift going on right now with Facebook ads.As advertisers, Facebook wants us adding value to its users and ideally, in the form of stories that we tell about our businesses.Gone are the days of scammy offers that aren’t truly enriching people’s lives.Knowing all of this information, Facebook video ads are a great way to add value to your target audience, engage them and gr

I've got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market.I asked Gus to join me because this conversation offers a different perspective on this show than any we've talked about. If you're looking for an opportunity to grow your business outside of the U.S. where paid traffic is a lot less expensive, this episode will really give you a lot to think about.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

In today's AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels.And to share with you his expertise in this is Steve Erl who is a copywriter at a company called GameChanger Profits.We focus a lot today on webinar sales funnels but the copywriting concepts and ideas we discuss are relevant to any sales funnel.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!See omnystudio.com/listener for privacy information.

Another great AOPT episode today, talking again about one of my favorite topics — sales funnels.  And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill.Jody’s currently a partner at GameChanger Profits where he architects sales funnels for clients and used to be at Digital Marketer, Ryan Deiss’ company, where he also helped architect funnels.  He’s also a local marketing strategist.Jody really knows his stuff as you'll hear today.In Today's Episode, You'll Learn:Overviews of successful sales funnel strategiesWhere to start when building your sales funnel, including where most people get it wrongSpecific types of funnels you might consider using for your businessTypes of email sequences and timing for when to send emailsWhat a highly converting webinar sales funnel looks likeWhat a sales funnel might look like if a webinar doesn’t make sense for your businessThe concept of a liquidation offer and how to use it to pay for your pai