Online Marketing Made Easy With Amy Porterfield

When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS. Because you and I both know: You CAN do this. But sometimes you first need that little pat on the butt and boost of self-confidence. Well, today I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing. And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients gain clarity and confidence. In this action-packed episode I share: The 8 Steps to Successful Affiliate Marketing The 7 Reasons Why Being an Affiliate is a Great Dry Run for Your Own Launch Common Mistakes People Make with Affiliate Marketing Whew! This is a TON of value. I couldn’t wait to record this for you because I know a lot of you feel hesitation around kicking off your own launch. But, I know that affiliate marketing is

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)? Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way. Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales. Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here. EPISODE FREEBIE Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page FREE DOWNLOAD Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and eve

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client. How? The process for formulating a high-converting sales page is what I’m talking about today. Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves. This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy. After you ask yourself the four questions, there are then four core points that every sales page must include. In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage. The best way to dive deeper into your readers’ minds is wit

Do you know the most common legal mistake most entrepreneurs make when starting their first online business? Well, I didn’t either, until now! I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business. Gena spells out in this eye opening discussion the five essential legal documents that every entrepreneur with an online business needs and where these documents should be on your website. Familiarize and empower yourself with these essential insights here. Gena’s inside secrets really create a clear path toward feeling really good about the law and your business. The five essential documents will help you: Understand what you must have signed by every client Know the difference between what contract you need for a client versus what you need from your online course members Protect yourself against someone using your content incorrectly Learn

Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started? My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear that is holding you back from going LIVE on camera. Ahem…I do realize this is harder than it sounds for many. HOWEVER, getting in front of your audience is your golden ticket to connecting with them personally and deepening your relationship with them. And, let me tell you, this correlates to larger profit margins - much, much larger. For Kim, leveraging LIVE video streaming increased her profits by hundreds of thousands of dollars. I want this to be you telling me that this happened for you too! The thing with Facebook Live is that, well, it’s live. And, anything can happen. So remember to relax, be prepared, and bring your personality and everything will be fine. Once you see the metrics from your first Facebook

Are you getting the most out of your Facebook ad efforts? As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of online advertising fundamentals that cannot be overlooked. Your Questions This Week: If my ad is getting results, can I use the same ad for different launches? Are conversions for Facebook ads lower on weekends? Should I ramp up my ad Facebook ad budget in the days before my webinar? Are Lookalike Audiences on Facebook be effective? I’m not converting leads. What am I doing wrong? Do you have any tips for writing irresistible and compelling ad copy? The insights provided in this episode will immediately help you focus your Facebook ads and scale your audience. To get started, click here. These questions are from entrepreneurs just like you who are in the trenches, building your audience, and are nav

Three questions for you before we start today: Do you want to grow your business? (Check!) Do you want to leverage more of your day to day? (Check!) Do you want to make your life--personally and professionally--easier? (Check!) Then you need the ultimate tools for your trade. And today I am in my cave of resources to share exactly what I use to scale my business, get maximum output from my team, and streamline so many different areas o of my life. So, what tools do I use? I’m glad you asked! Along with these resources I also provide the pros and cons of using them and the insider hacks that I’ve come to realize along the way. Because these tools will serve your business so well, I’ve created a free cheat sheet of all my FAVORITE tools, links to where you grab them, how they work and those awesome hacks I use to make them work even better. These hacks will save you time, money, and headaches. EPISODE FREEBIE Get Amy's Battle-Tested Tools That Will Rock Your Business FREE DOWNLOAD No tool is goin

I want you to price your next (or first!) online course with confidence. In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for your course—and feel whole about the entire process. I am INCREDIBLY passionate about this topic. Creating my own profitable and content-driven online courses has been the key to my success and I want to make it the key to your success too. But first, I have something really exciting to share with you. I have a new master class ready to be unveiled: “How to Confidently Create Your First Profitable Course in 60 Days.” In this master class, I share the secrets I’ve learned from helping 38,000 entrepreneurs, while making more than $6 million in revenue. Grab your spot (it’s free!) Now, back to today’s topic: In your gut, are you charging what you’re worth? I would bet that this is th

Do you know the detailed story of your perfect ideal customer? I am not just talking demographics or a just few pain points and struggles— I mean the nitty gritty, day in the life kind of stuff. Because my special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend. I think once you hear about Elle and how Jasmine created her—and how you can create your own story—you will be riveted. That is just ONE of the many brilliant pieces of insight Jasmine drops when she stops by for my latest episode. Other amazing takeaways from my new favorite branding and marketing strategist: Learn the best approach to understanding how your product can help your audience—and ultimately how that will shift your approach to social media. Check out strategies for empowering your potential customers to choose you over your competitors. Your competition isn’t going anywhere, but if you can build trust with your client

I get asked all of the time: Amy, where do I start? And the answer is to start with building your business in Phase One, and progress to Phase Two. This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for. I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all again. With Phase One, you focus on how to make money in the here and now. In this phase, you are asking these kinds of questions: What skills and knowledge do you have right now to ensure you can make money quickly? Who’s your avatar? Do you have a solid plan in place to grow your list? What’s your strategy for your blog or posting to social media? In this phase you are sharpening your skills and getting into the trenches with your ideal customer avatar so that you can understand their needs, wants and genuine pain points. This intel is incredibly valuable as you begin to hone in on your own messaging for your bus

Do you have questions about Facebook advertising? That’s a silly question, right? We’ve all got questions! (Why does Facebook have to make it so complicated sometimes?!) This week I have my go-to-resource for all things Facebook ads with us, Rick Mulready. You might remember Rick from previous episodes. He left the corporate world to help entrepreneurs like you optimize your online advertising. I could not be more excited that he’s back with the latest “need to know now!” details to help us optimize our Facebook ads. In addition to answering the questions below in exquisite detail, he is also hosting a FREE workshop on how to create a lead system using Facebook ads. (Scroll to the bottom to learn how to grab your seat.) Here’s a list of the questions we answered on this recent episode: Could you share a case study about Facebook ad spend, list growth and conversions? What do I do if my ads aren’t converting well? How are people getting around the character limit on Facebook ads? Should I use an image

Google-ads, targeting, and Facebook-scaling, oh my! We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce. The great thing about this interview is that although we are talking about e-commerce, the insights are applicable across several areas—business coaching, information marketing, growing your email list, webinars, and so much more! Quick story about Steve: He owns the site, mywifequitherjob.com. And she did. They live in the gorgeous (and pricey) Silicon Valley. She wanted to quit her job to have more time with their kiddos, but they had to figure out a way to supplement her $100,000 salary. They started the site and in the first year it became a success. HOW did Steve do that? Steve goes into detail on how he and his wife grew their business by driving traffic to their e-commerce site in this week’s episode. First and foremost determining the best sites for your e-commerce marketing depends on what your value pr

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life. It was time for a new approach to my schedule. I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL. That’s why this episode is so important to share with you, because you will be able to apply my learnings to formulate a content creation ritual that works for you. Last week, we talked about priorities in your business—and life. This week, we are taking it one step further and breaking down how to manage your work time and space, so that you are earth-shatteringly-productive and focused on what matters in your business. First and foremost know this—I am insanely committed to my ritual for content creation, but by no means is it easy. I still struggle with it daily because my mind still thinks I should be doing a million other things. It’s TOUGH. In fact I’m so committed that I have developed my own Tiger Time.

When my dear friend Michael Hyatt said he was going to come by to join us for our latest episode, I knew it was going to be good, and profound. And in my latest episode, he doesn’t disappoint, ladies and gentlemen... Because he’s talking about the ONE thing we should be focused on in our lives: Our life plan. It’s all tied to his latest book, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want, which Michael co-authored with Daniel Harkavy. Why, you might ask, is a life plan more important than many areas of your business? Because, as Michael says: “A failure in one area can reverberate and cascade into other areas of our life.” So when you’re overall life plan is off track, then your business is naturally off. According to Michael, when you’re what he calls “drifting,” you’re distracted, overwhelmed and unaware of where you should put your focus. This can create an environment for failure. Michael helps you understand that by getting your priorities in line, so you can be prepar

Today we're diving into a new aspect of Facebook marketing that may very well surprise you! If you've hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your clients. In addition to offering extra support and relationship, private Facebook groups are an amazing way to galvanize your clients into a true community. (Always a great thing when it comes to brand loyalty!) But did you know that the community-creating power of private Facebook groups can be a hugely effective sales tool?  My guests on the podcast today are Josh and Jill Stanton from Screw the 9 to 5, and they're going to share their secret strategy for using private Facebook groups to warm up your audience for sales. Using Facebook groups in this way is really unique to Josh and Jill--as far as I know, nobody else out there is using this strategy to grow revenue. That's because we usually think of Facebook groups as being an "after the fact" thing. You create the product, people buy it a

Marie Forleo has been in the online entrepreneurship game for seventeen years. She's appeared on Oprah, been interviewed by Tony Robbins, hung out with Richard Branson. ...and she still doesn’t feel like she’s ever had a “big break.” Yes, really. The whole "big break" thing is a myth, Marie says. And that's not because she doesn't know how it feels to wish for one! She remembers sitting in her studio apartment, staring at the computer screen, fantasizing about the "fairy business godmother" who would sweep in and discover her potential. But the career she's built today--the best-selling books, the hugely popular MarieTV series, the constant stream of success stories from her B School training program who approach her on the street to thank her for changing their lives--didn't come from a single amazing opportunity being dropped into her lap. "What I’ve been able to see now, in hindsight, is there is no single opportunity that anyone else can give you that is more important for your success than the smal

Happy 2016, everyone! I am thrilled to ring in the New Year with you. As I’ve mentioned before, I love new beginnings. The clean slate, the opportunity to brainstorm amazing new projects and create strategies and systems around getting them done…it gets my creative juices flowing like nothing else. And the podcasts I have planned for 2016 are no exception! There are some really exciting episodes in store for you. We’ll be focusing on list building and building campaigns in your business so that you can sell more online. We’ll talk a lot about content creation and making sure that you’re getting in front of the right people to make the biggest impact. And we’ll make sure you are creating a business that you love as well as creating online training programs and products that your audience can’t get enough of. But to get us set up for success in all these areas, I’m going to kick off the new year with some advice from my good friend John Lee Dumas. John is a favorite guest to have on this podcast because his

I know that I've talked a lot with you about webinars this year. The fact is that I've been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I can't help but pass it on to you! This week, though, I'm doing something a little different. Rather than walk you through a step-by-step system, I'm going to focus with you on one very specific strategy that I learned from Tim Paige, the host of the podcast Conversion Cast and the leader of all LeadPages webinars. Today is all about an engagement strategy that I've just begun applying it to my webinars. I’ll be sure to let you know how it's going, once I really get it off the ground. But I'll be completely honest with you: it's a little awkward, in the beginning. I've done a lot of webinars, and I still am finding my sweet spot. The thing is that Tim, in addition to being a pal, is a true webinar ninja. This man has done 410 webinars to date! (Who knows--he may be up to more, by the time this ep

Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings. We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to do to build your list. Today I want to step back a little bit and look at the big picture and look at our team and how we’re running our business and setting things up. I thought there was no one better to do that than my new friend, Dale Partridge. You probably already know Dale, either from Sevenly (the company he founded that became one of the fastest growing social-good startups in history), or from his many keynote speeches and feature interviews on the topic of doing business with integrity, or maybe from his recent book People Over Profits. Dale is a creative leader whose mission is to influence an industry to rethink the models of how we do business today. And I invited him on the show today to help you (a

Welcome to the second half of our intensive "refocus on your list" training! I hope you completed the short questionnaire from last week, because this week we're really building off those questions to get where we need to go. If you haven't done it yet, click here to download it and take just 10 minutes to complete it. (It's only 3 questions--super easy.) I promise, it will free you up and cultivate the right mindset to accomplish the goal for today's episode, which is ... For those of you who might be new to the show, lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address. To create a good lead magnet, of course, you need to know what your tribe wants and needs from you. Having it be a decent trade-off for the email address is just not going to cut it. You want your audience gasping "Wow! I can't believe he/she is giving this away for free!" Let me say this loud and clear: Do not be scared of giving away your best stuff for free. I give away my best