Online Marketing Made Easy With Amy Porterfield

Newsflash: Success is not measurable, nor is it an end destination Let’s face it -- we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right? But when we define success solely by how much money we have in the bank, how many degrees we have hanging on the wall, or how many followers we have on social media, then “success” is impossible to achieve because we are culturally programmed to want more, and more, and more.  There’s a quote I love from John D. Rockefeller, America’s first billionaire, that says “If your only goal is to become rich, you will never achieve it.” And that couldn’t be more true. That’s why it is incredibly important to define what success means to you beyond what is visible for everyone to see -- and when you do, you’ll be so much more fulfilled as a business owner, and as a human being.  I get it -- it’s easy to get caught up in money a

The simple strategy that earns this busy mom $100K per month, and counting If you ever thought creating a thriving digital course while having young children was impossible, my guest today -- Jessica Berk – will prove you wrong. She’s a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers. What’s so impressive about Jessica is that she was able to take a pain point of hers -- having a toddler who was protesting sleep at night -- and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night.  Now, here’s the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right -- and I’m here to tell you that it’s possible for you, too.  In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she’s done to earn her inc

What happens when you leave your 9 to 5, pursue your passion, and create one of the most downloaded podcasts in history If you’ve ever listened to the podcast Crime Junkie, you know just how addictive it is. The suspense, combined with the gripping yet straightforward storytelling makes it one of the most enthralling podcasts out there. I, for one, am a loyal listener, and a self-declared Crime Junkie. But perhaps what’s most impressive about Crime Junkie is its host, Ashley Flowers, who launched the podcast in 2017 while working a super 9 to 5 job. Since its debut, Crime Junkie has remained at the top of the charts and gets 9 million downloads a month. Yes, you read that right – 9 MILLION!  So how did Ashley do it? How did she make the decision to leave her cushy corporate job, invest in her side hustle, and take the leap into entrepreneurship? And how on God’s good Earth did she grow it so quickly? In this episode, you’ll find out. Yes, sweet friend, Ashley is revealing her own story on how she went from a

In this short and sweet Wisdom Wednesday, I pulled a clip from an interview I did with TikTok expert, Elise Dharma! I love this advice because she shares three easy and strategic ways to gain your first 1,000 TikTok followers. Or, if you already have some followers, these strategies are great for getting a quick boost. She also shares how to turn those TikTok followers into customers!  You can listen to the entire interview by heading here: Episode 315: 5 Ways To Use TikTok To Reach More Customers (No Dancing Required) with Elise Darma

I only wish someone would have told me these things 13 years ago If you’re a human on planet Earth, then there have probably been a million times that you have said, “If only I knew then what I know now, I would have ____________.” Yes, sweet friend. Hindsight is 20/20, and it’s always so much easier to analyze and evaluate situations when you’re looking back on them in the past, than when you’re in the present moment.  It’s also easy to look back and blame yourself for any “mistakes” that you made, but the thing is, you were making the best decision you could based on the limited knowledge you had at the time.  I mean, let’s be real -- I think we all thought that overplucking our eyebrows in the early 2000s was a great idea, but here we are in 2022 spending a small fortune on trying to get those big, beautiful brows back that we once had.  All jokes aside, in this episode I’m sharing the three biggest things I wish I would have known early on -- things that would have given me a ton of momentum in my bus

Why curiosity helps mitigate the fears that come along with entrepreneurship Fear can be an excellent motivator in business, but it can also completely consume you -- if you let it. Unfortunately, all too many entrepreneurs fall victim to their own fears and as a result, become completely overwhelmed.  If you can relate to this, then read on, sweet friend, because my guest on today’s episode (and former student!), Calan Breckon, has a really beautiful approach to business – and that’s through curiosity, not fear. Calan is a Business Coach & Consultant, writer, educator and podcast co-host of Gay Men Going Deeper.  His business is thriving -- but it hasn’t always been that way. In fact, it took a lot of curiosity, exploration, and a failed launch for Calan to land on a direction for his business that truly lit him up. But by staying curious and asking himself some really difficult questions, he was able to create the digital business of his dreams.  Today, Calan teaches clients all over the world profitabl

Welcome to my first Wisdom Wednesday Episode! Each week, I’ll be bringing you a short five to ten minute episode with some of my favorite bits of wisdom that have been shared on Online Marketing Made Easy in the past.  With over 500 episodes, it’s easy to forget or recall strategies or mindset shifts you’ve learned along the way.  Some clips will be from solo episodes… and others will be from interviews I’ve done. But they’ll both have something in common… they are invaluable tidbits of wisdom worth hearing over and over again.  This week, I'm sharing one of my favorite content tips for course creators! We're also talking about the power of repetition and free content versus paid content.  Wanna listen to the entire episode that this clip was pulled from? You can check it out here: Episode #297: Grow Your Business & Revenue: 6 MUST DO Action Items to Make Magic Between Launches Enjoy six minutes of a knowledge packed episode!

Spoiler alert: You cannot win a game you do not play Do you ever think back to when you were a kid playing sports, and what you felt like as you stood on the sidelines of the soccer field, or the ice skating rink, or basketball court?  For me, it was cheerleading.  If you were anything like me, you were probably a little bit nervous (ok… let’s be real -- a lot nervous). Your palms were sweaty, you felt your heart beating through your chest, and even though you had been practicing for weeks, you were afraid to get out there. All of a sudden your coach looks at you and says, “Go.” She gives you a nudge, and just like that, game on – it’s go time.   And somehow, once you’re in motion all your fear disappears. All of that nervous energy turns into adrenaline and you think to yourself, “I’ve got this.”  You feel incredible because you’re doing it, and you didn’t think you could.  Now, you’re probably wondering why I’m sharing sports analogies with you, and I’ll tell you, sweet friend -- it’s because if you

How time blocking has transformed my life, my business and my stress levels Close your eyes and imagine this super dreamy scenario: You wake up in the morning excited for the workday, and are crystal clear on what you have to accomplish. You feel 100% prepared because you know exactly what’s expected of you. You have all of the information you need to be successful at your fingertips. You cruise through each task effortlessly, and even have time to take several breaks. You end the day feeling productive, successful, and not the least bit overwhelmed. This is not some sort of weird alternate universe. In fact, this exact workday is easily achievable, and I know that because I live and breathe it every. single. day.  Yes, sweet friend. I have developed a very specific formula for structuring my workdays, and time blocking is a big part of it. It helps me stay clear and focused on what my outcomes are, and knock out my task list without context switching.  Let me tell you, this little formula of mine ha

Use these tried and true strategies if you want to make money quickly How many times have you wanted to invest in yourself or in your business but you didn’t have the extra cash on hand to make it happen?  Maybe you really wanted to learn how to create, launch and sell your digital course by taking Digital Course Academy, or finally hire that virtual assistant that you so desperately need.  There’s nothing worse than having a resource at your fingertips (that you know will help take you to the next level) but not being able to spend money on it -- because let’s be real, life is pretty darn expensive.  I get it, I’ve been there… many times. And that’s why I’m so excited to share five different strategies you can use for a quick cash injection into your business.  Sweet friend, I only wish I would have had these in my back pocket when I first got started and was super strapped for cash, because they’re just that good. And best of all, they’re really easy to implement. So if you’re ready to learn how you

The unexpected gift I received from taking 5 weeks off. I just got back from a five-week-long sabbatical, and holy smokes, sweet friend — it was so much different than I thought it would be. Now, if you have been with me for a while (or listened to Sabbatical 101: How I’m Prepping for 30 Days Away From My Business), you know that taking an extended time away from my business is something that I have been wanting to do for years. It took a lot of preparation, hard work, and countless lattes — but I made it happen!  Going into it I had some expectations about how things would go. I knew that I would have the time of my life at Chloe’s wedding in Mexico and that I’d create some really great memories with my family at our new lake house. I also knew that being away from my business might cause some anxiety, but heck, that’s what skinny margs are for, right?  But something happened over the course of my sabbatical that I didn’t expect. As I got further and further away from my business, I realized A LOT about

The must-dos to make sure your audience is ready for your digital course Imagine this scenario:  You’ve got a solid email list. You’ve built up your social media following. You’ve got an engaged audience, they’re resonating with your content, and they want more. You know that the next step would be to serve up a digital course… But here’s the thing. You don’t have a course… yet! Not only do you not have a course, you don’t even have it mapped out. This is a great problem to have -- and the good news is, you are about to learn how to bridge that gap until you have your digital course up and running.  And let me tell you, this period of time -- when you have an audience who is genuinely excited and interested in your topic -- is very important, because the last thing you want to do is lose their attention.  In this episode, you’re going to learn what you absolutely must do to make sure that you’re creating content that will set your audience up perfectly for moving into your digital course when the time c

If you’ve ever considered writing a book, here’s what you need to know If you have been listening for the past few months, you’ve probably heard me mention that I’m writing a book. This has been a dream of mine for as long as I can remember, and with a lot of hard work and a little help from the universe, it’s happening.  I have been in full-swing book writing mode, and as a ‘first-timer,’ I’m learning a lot. It’s been quite the process, and there’s much more to it than I initially anticipated -- but let me tell you, it’s been incredibly rewarding to see this little dream of mine come to life.  Perhaps what I’m most excited about is the fact that I know this book is going to help so many women find the confidence to leave behind what’s no longer serving them, and move into what lights them up. To me, that makes all the latte-fueled early mornings worth it. And because writing a book can be a game-changer for your content marketing strategy, I figured that I would give you the full report on what my experi

From living in the SFO airport to running $20M in VC funds, Arlan shares her incredible journey My guest on this episode is an absolute inspiration -- and I don’t say that lightly. Her name is Arlan Hamilton, and she is the managing partner of Backstage Capital, a company that she founded while houseless. Backstage Capital is a new kind of Venture Capitalism (VC) -- one that invests in founders who are people of color, women, and/or LGBTQ+. Arlan identifies as all three.  And as if running 20 million dollars in VC funds isn’t enough to fill her plate, she’s also an author, speaker, and host of her own podcast, Your First Million. Her other company, Runner, connects inclusive companies with operations talent.  Arlan is doing really big things in a really big way. I admire her so much -- not only is she making the business landscape a heck of a lot better for underrepresented founders and entrepreneurs, but she is creating a legacy for generations to come.  I am SO excited for you to hear this important co

If your usual routine has you feeling uninspired, try doing something different Do you ever get that feeling that you need to shake things up a bit in your business?  Maybe things have started to feel a little bit stagnant, or you’re not as excited about your online business as you once were. Maybe you feel like you’re just going through the motions, and are getting bored. Or maybe you’re just in need of some good old fashioned fun and quality time spent with your team. Whatever it might be for you, I’m a true believer in shaking things up from time to time. I find that by doing something different -- just for the heck of it -- I come back feeling more creative, more energized, and more excited than ever about my business.  Recently, I started to get that itch to mix it up, so I did something that I’ve never done in Team Amy Porterfield history -- and let me tell you, it was so worth it.  In this episode, you’ll hear exactly what I did to connect, reset, and have some fun with my team -- plus some other i

How to ditch the golden handcuffs and create a life on your terms As a photographer, influencer, course creator, author, and host of the wildly popular Goal Digger podcast, Jenna Kutcher is one of the most talented content creators out there. I love and respect Jenna so much not only because she is a digital marketing extraordinaire, but she’s hands down one of the most grounded women that I know.  And despite all of her success, what’s most impressive about Jenna is that her driving force has never really been about the hustle. She’s embraced the simple notion that we -- women especially -- crave a life of fulfillment, and has managed to create a life on her own terms while building an incredibly lucrative business.  It’s possible, friend, and Jenna is living proof. Now normally when Jenna is on the show, we talk shop about all things online marketing (in fact, she recently joined me for an episode about how to launch a podcast – check it out here if you missed it.)  But in this conversation, we talk abo

Being a perfectionist only holds you back from taking action If I were a gambling woman, I’d bet there’s been a couple of times where you’ve really struggled to make a decision, or procrastinated taking action on something because it wasn’t 100% perfect. Maybe it was a really big decision, like whether or not you should launch your business or a podcast. Or maybe it was something smaller, like deploying a new ad, or lead magnet.  As entrepreneurs, we are faced with decision after decision, day after day. Quite frankly, It can be exhausting. But I’m going to clue you in on something really important: It’s crucial that you’re able to make an informed decision quickly if you want to truly grow your business.  So many people procrastinate taking action because they are striving for perfection. But I’m here to tell you, sweet friend, that hemming and hawing over something only means one thing -- you’re delaying the inevitable.  While you’re wasting precious time, you could be gaining momentum and getting result

When your students fall off the horse, use these strategies to get them back on If you have an evergreen course, then this episode is for you, sweet friend because I’m diving deep into an issue that most evergreen course creators face -- and that’s losing the attention and engagement of your students.  And even if you haven’t created your evergreen course yet, if you’ve ever taken one, you know exactly what I’m talking about. You’re cruising through the modules, taking notes, learning a ton, and then all of the sudden… life happens. Your focus shifts to something else that’s going on (your family, your job, or the final season of Ozark), and you fall off the proverbial evergreen course horse.  Without you being there live to cheer your students on to the finish line, some dropoff is bound to happen. After all, we’re all human. Let’s be real -- it even happens in my evergreen course, List Builders Society, and I’ve been in the game for 13 years now! Luckily, I have some tools in my arsenal to help combat the d

Opening up on social media can be hard, but it will pay off in the long run Have you ever truly thought about what life was like before social media?  I may be dating myself, but I remember writing notes to friends and family and dropping them in the mail, snapping pictures with Polaroid cameras, and calling a friend (whose phone number I knew by heart) when I needed some social interaction, instead of scrolling through Instagram.  It was a totally different time -- not any better, and not any worse than it is now -- but I will say that the connection you felt from sharing your life with a few close friends as opposed to hundreds or thousands on social media was something really special.  Life was a bit more mysterious because everything we did wasn’t available for everybody to see, let alone have an opinion about.  I won’t lie -- I have struggled with posting about my personal life on social media, and if you take a look at my Instagram feed you’ll see that while there are some personal posts sprinkled t

Your playbook on how to establish boundaries, stop people-pleasing and release control One of my best gal pals Julie Solomon is the textbook definition of a triple threat entrepreneur. She’s the host of The Influencer Podcast, has launched several successful online programs and masterminds, and is a first-time author of the much-anticipated book, Get What You Want.  I respect and admire Julie so much because she’s all about helping online entrepreneurs master the skillsets needed to go from having a side hustle to a profitable, sustainable business. And what I find most impressive about her is that she is all about helping women to turn their own messages into movements, and ​​empowering them to impact the world. She really is an entrepreneur after my own heart.  In this episode, Julie shares her best tools and advice for creating a life and business that lights you up -- and as you know, this is crucially important as an entrepreneur. You’ll learn: Ways to be productive without being in a ‘hustle state’