Corporate Warrior: High Intensity Training And Hit Business

What do you need to know to design and execute the best possible HIT workouts for your clients and how can you teach your strength studio’s trainers to do the same?   Inform Fitness’ Robert Francis is a MedX clinician and master strength trainer with over 40 years of professional experience, multiple certifications, and a wealth of knowledge and experience that has earned him a tremendous amount of respect in the strength training world.  In this episode, we talk about Robert's HIT journey, the differences between old-school and modern-day HIT trainers, how strength training education has changed over the decades, and he offers incredibly valuable insights for both seasoned professionals and aspiring personal trainers looking to give their clients the best of themselves and their personal training services. If you want to build your HIT business and give both your strength training clients and your trainers the best ways to progress, this episode is a must-listen.   ***

What’s the best workout session length for your personal training clients if you want to give them the best service while maximizing your earnings at the same time (and how would that work in practice)?   Million-Dollar Trainer Pete Cerqua returns to talk about just exactly how you can do that. Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   If you want to get the most out of your strength training business and turn your lukewarm prospects into lifelong clients, you don’t want to miss this episode!   ***

Can Dr. Michael MacMillan's advanced eccentric method and technologies unlock the keys to maximizing muscle growth and peak athletic performance or is it just another road that leads to the same HIT plateaus?   Dr. Michael MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.   In this episode, we talk about the potential impact of Dr. MacMillan's eccentric training method on muscle growth and athletic performance, applications in powerlifting, sports, and elderly care, and the use of advanced programs and artificial intelligence in the future of his project. We also touched on the the potential of eccentric training to correct genetic limitations for muscle growth, and the structural and physiological adaptations associated with eccentric traini

What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?   John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!   In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out of it (according to science), how you can optimize everything in your fitness business for the best balance of profit, making your clients happy, and keeping your trainers – and yourself – working and living life to the fullest.   If you like profit but hate burnout, don’t miss this episode!   ***

Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?   Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!   If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!   ***

Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you, how he’s made himself and the people he’s coached successful, and what to expect on your road to being truly successful as a fitness business owner.   If you love helping people get fitter and stronger while making money at the same time, you’ll want to tune in to this episode!   ***

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?   ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.    We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.   If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.   ***

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)?   Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.   Bill is an ACE-certified health coach, Senior Fitness Specialist, and owner of Optimal Exercise in Cranbury, New Jersey, and has certifications in Functional Anatomy, Functional Fitness, and Orthopaedic Exercise. He has been training people since 1983, and he is also the author of Congruent Exercise, Moment Arm Exercise, and Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program.   In this episode, we go in-depth on form, technique, and machine and equipment usage and configurations, along with Bill’s thoughts on shoulder hanging, Knees Over Toes, blood flow restriction, and more!   ***

Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving?   Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom.    We dive into how you can make HIT business – no matter how big or small it is – streamlined, made more efficient, and primed for growth using the EOS framework and systemization concepts, and how strength studio owners and trainers can gain more freedom and focus while powering up their business and overcome any unexpected obstacles and challenges well.    ***

If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can’t with other brands), which countries Imagine Strength ships to (and how long shipping takes), and a lot more — so much, in fact, that we had to just plan a part 2! Side note: if you want to be in the loop for future Q&As and submit your own questions, subscribe to the HIB email list here. If you’re looking for great equipment that’s got terrific bang for your buck to kit out a new strength studio or refresh your current one, check out this episode now. ***

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?    Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years.   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.    His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results and join the waitlist here.   In this episode, Pete talks about why HIT businesses and even experienced trainers start struggli

Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients?    Dr. Michael⁠⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.   In this episode, we talk about the importance of heavy negative training – and the right way to do it – with its positive impact on bone, ligament, and tendon strength. He also presents some very interesting insights that may challenge our conventional understanding of some aspects of high-intensity training as we know it to be, along with what we can do to get even more out of our HIT workout sessions.   ***

What PROVEN keys are there to DOUBLING your fitness business revenue are there and why are so many trainers and strength studio owners failing to use these?   Legendary Trainer Pete Cerqua talks about the mistakes that even he made and how he saw his training sessions and earnings double once he learned these lessons the hard way — the very lessons that he wants HIT business owners and strength trainers like you to learn but just all gain without the pain.   In this episode, we talk about what your workout sessions need to be like so that you can not only attract clients but also keep them for life. We also go into the wrong ideas trainers and strength studio owners get that sabotage their earnings and business growth, as well as going into the nitty-gritty of how to execute the changes you need to put into practice for maxing out your revenue.   ***

What’s it like to build a thriving strength studio that makes a  meaningful difference in your older clients’ lives and a powerful impact on your family?    Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can tap into and serve this market in a way that enriches not only your fitness business but also in the lives of the clients you serve.   In this episode, we talk about specific marketing strategies and tactics, designing appropriate workout experiences, the little things you can do that can have a big impact and set you apart from your competition, and so much more.    This episode is one of the more eye-opening ones we’ve done, especially when it comes to thinking about what may be one of our more underserved segments of the potential market.    ***

How can you optimally tailor your HIT protocol if you or your clients want to do more than just resistance training as part of their active lifestyle?    Bill DeSimone returns for a Q&A and we talk about how you can tweak your HIT protocol for maximum results for different goals, how it can complement (instead of complicate) other physical activities and sports, and some potentially controversial things that Bill has to say!   Bill challenges prevailing exercise myths within HIT and encourages factoring in individual needs and aspirations when designing workout routines, with some valuable takeaways for trainers and HIT enthusiasts looking for a more balanced and personalized approach to fitness and health.   ***

If you had the knowledge of a legendary HIT Trainer and the experience of a massively successful businessman, how would you start your own Strength Studio?   Pete Cerqua returns to talk about everything you need to know to start your own Fitness Studio business from scratch and give it all the advantages to make you successful FAST.   In this episode, we talk about choosing from a variety of locations,  how to keep your operating costs low, negotiating good terms, strategies and tactics for maximizing profits, how to deal with the various risks and challenges you might face while starting out, and so much more.   If you’ve ever dreamed of running your own fitness business, you need to tune in to this one!   ***

What’s the best way to optimize intensity for your strength training clients and convert more of your free workouts into paying ones? This episode’s guest is Logan Herlihy, a senior exercise physiologist and general manager at Discover Strength, and the author of How 2 Look Good Naked: The Least Amount Of Effort, To Look The Best With Your Clothes Off.   Logan has overseen over 20,000 workout sessions, hosted the Discover Strength podcast, and studied and seen what works best for most strength training clients — including the difficult ones (if you’re a personal trainer, you know the type)!    If you’re keen on getting more clients, you’ll love this episode — Logan talks about the keys to providing great customer experiences with your workouts, both in getting clients results as well as growing your strength training business effectively.    ***  

What are some of the biggest mistakes that are holding you back from really growing your fitness business?   Legendary trainer Pete Cerqua returns to talk about the most important keys that every personal trainer and HIT Business owner MUST get right to get more clients and grow their business faster — or else continue to struggle and be stuck in mediocrity.    If you're seriously looking to grow your strength training business, this episode is a must-listen!   ***

So you have a website for your strength studio, but do you really know how well (or how poorly) it’s working to drive potential clients to your fitness business?   In this episode, web design expert and fitness website specialist Connie Holden joins us to talk about what you can do now to check your website for issues and make sure it’s not costing you business!   Pixality Design is Connie’s web design agency that specializes in helping fitness businesses and wellness studios grow online, and Connie herself is a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, podcast host, speaker, and educator.   We dive deep and explore how you can fine-tune your website from the first load all the way until your prospective clients decide to make a decision to transact with you, and Connie and I go step-by-step into what your website needs to have to really drive more business and revenue for you — if you’re serious about running a fitness business, don’t miss this episode!   ***  

How can you help your strength training clients break through plateaus and maximize muscle gain throughout life?   Trainer of Champions Borge Fagerli returns to the podcast to talk about advanced strength training techniques and strategies to help you build muscle more effectively for the long term, why and how you should manage fatigue for better gains, debunking resistance training myths, and designing your life for success in business and everywhere else.   ***