Ponderings From The Perch

Go a step beyond in your treatment of your ideal buyer in mind with help content that focuses on their needs. It’s the platinum rule! In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney describes the best ways she supports her personas and follows the mantra #alwaysbehelping.

Join Ziba Goddard and Priscilla McKinney in this lively fireside chat from GreenBook's IIeX Behavior 2021. Ziba discusses the ways that businesses have changed their response to BeSci, the challenges she's faced, and how she is using her research to support vulnerable customers.

Need a ride? Call Lyft. Need UX research? Call Zoë Glas! Zoë leads research for Lyft’s Rentals team. While a lot of her day is research, a surprising amount of her job is devoted to advocating for and pushing the real business impact of UX research. A large part of that implementation involves diversity in the research process. By bringing in a wide range of genders, backgrounds and career paths Zoë has found her research solutions are pushed to the next level. In this episode of Ponderings for the Perch, Zoë discusses her top UX research tip: get everyone involved!

Search Engine Optimization and Pay-Per-Click are two significant buzzwords in the marketing industry. Priscilla McKinney and Ashley LeBlanc go in-depth with the pros and cons of implementing each process in your business strategy. Make sure you’re getting the most out of your time AND money — find the balance in your content marketing strategy.

Momma Bird Priscilla McKinney welcomes the CEO of Data-Mania Lillian Pierson to the perch to discuss how to take intangible ideas and put them into a rock solid plan into a product that sells. In addition they speak on the dividing line between those who understand the science of data science and those who understand actually how to communicate the value and apply that science for practical applications. Lillian Pierson Linkedin Profile: https://www.linkedin.com/in/lillianpierson QUIZ: Data Superhero Quiz • Data-Mania, LLC DATA STRATEGY ACTION PLAN: Data Strategy Action Plan • Data-Mania, LLC

You can tell a lot about Kay Basi from the leader she finds the most inspiring, Malala Yousafzai. Malala’s ideas of seeing value in others despite their differences and a strong commitment to education bleed over into Kay’s goals for her personal and professional life. Through her position as Chief Strategy & Marketing Officer at Leaderology, she approaches every initiative and conversation as an opportunity to bring out the fearlessly authentic leader in those around her, regardless of age, gender, occupation or shoe size. She’s seen many qualities in those leaders grow through the hardships of the pandemic including the strategies used to support those leaders. So what does it take people – and companies— to invest in Fearlessly Authentic Leadership? Find out in this episode of Ponderings for the Perch.

As 2020 pushed consumers in-home and online the rest of the world was forced to follow suit. Established brands struggled to adjust, but new businesses stopped before they even started. Enter Dana Kim, CEO of Highlight, who had just founded her business for market research product testing with showcase vending machines. Undeterred by the challenges of the future, she harnessed her entrepreneur spirit to pivot into in-home product insights through curated discovery boxes. These boxes help brands bring their products to their consumers in a fun and interesting way. Since she made the pivot she has continued to grow Highlight, serving national companies like Mondelez, Nestle, Purell, and more. Dana Kim's Company Website: http://letshighlight.com Dana's Linkedin: https://www.linkedin.com/in/dana-kim-44920135/

We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey! Looking to build your own persona? Check out our free resource here:  Buyer Personas - Little Bird Marketing

As founder of Dialsmith Lillian Labs, David Paull's experience lives at the intersection of sales, marketing, and research. Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and his own Behavioral Storytelling framework to build concepts, products, & messages that stick. David and his team have helped media companies and consumer product giants test and refine their products; from concept testing and product development to content research. LinkedIn URL: https://www.linkedin.com/in/davidpaull/ Resources: Pragmatic Marketing Framework for https://lillianlabs.com/2021/01/29/market-research-with-pragmatic-marketing/ https://littlebirdmarketing.com/buyer-personas/ https://info.littlebirdmarketing.com/ideal-client-personas

Error alert! Error alert! Is your website built to push your business forward? In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc list out the top mistakes they see b2b businesses make on their website most frequently. When your website is confusing or outdated it creates a domino effect which ultimately costs you time and money. These tip help guide you to a website which works with you and not against you. For more website tricks check out our Blog 8 Steps You Forgot When Optimizing Your Web Pages. Test Your Website Load Speed: https://developers.google.com/speed/pagespeed/insights/

Errol Doebler’s past career serving as a Surface Warfare Officer, Navy SEAL and as an FBI Special Agent/FBI SWAT Operator have not only left him with a decorated resume but a deep understanding of leadership. Owner of Leader 193 and author of The Process, Art, and Science of Leadership, Errol pulls his experience on the battlefield to the boardroom and beyond. He discusses what he considers the main pillars of leadership with Little Bird Marketing’s Mama Bird, Priscilla McKinney, and how individuals can implement them in any area in their life. With his process for taking on leadership, whether in the office or at home, it’s MISSION ACCOMPLISHED. Reach out to Errol Doebler on Linkedin Website: leader193.com Order Errol Doebler's Book - The Process, Art, and Science of Leadership

There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.” Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. Th

These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others. 417 Magazine Panel Members Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing https://www.linkedin.com/in/priscillamckinney/ Michelle Billionis, Owner, Co-Owner Coffee Ethic, The Cherry Picker Package + Fare https://www.linkedin.com/in/michelle-billionis-042aa375/ Stephanie O'Connor, Vice President - Chief Information and People Officer at City Utilities https://www.linkedin.com/in/stephanie-o-connor-4b07493/ Carrie Richardson, Executive Director of Leadership Springfield https://www.linkedin.com/in/carrie-richardson/ Melody Savley, Co-owner and Chief Pharmacy Officer of Alps Pharmacy https://www.linkedin.com/in/melody-savley-83713468/ Logan

In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Little Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy organizations and how transitioning into a new position during COVID allowed her to determine what her focus would be moving into the future. About January Knoshnood Accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. Unique ability to relate to and create collaborative relationships throughout the organization. Proud builder and developer of strong relationships throughout my career and professional life. Twitter Username: @januarysk LinkedIn URL: https://www.linkedin.com/in/januarykhoshnood/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselves and feel uncomfortable shining a light on their own accomplishments, especially on social media. Priscilla and Ashley share ideas to change your thinking about how you connect with other professionals on LinkedIn and how you can best acknowledge your own work while sharing in your success with others who influenced your career. Connect with Priscilla on LinkedIn Connect with Ashley on LinkedIn Sponsors: Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.  Learn more abo

Carlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen many trends come and go. However, 2020 was a whole new level of change. Never before has everyone had to become their own technology experts. In this episode, Momma Bird Priscilla McKinney and Carlos reflect on how communication has developed in the field of market research and beyond since last year. They discuss Fieldwork’s major adjustments and their effect on respondents, clients and even their internal team. But last year wasn’t all gloom and doom. Along with these challenges came amazing growth in Fieldworks current technological endeavors, such as Fieldwork Webwork and their online database. But this shift has left people yearning for more, and Carlos knows exactly what is missing—the human connection.

Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth. Julia has 16 years of experience working and learning in the industry – first on the client side for Gap and Crocs and more recently on the supplier side, which led her to 20|20. Outside the office, you’ll find Julia spending time with her family, enjoying the Rocky Mountains and supporting the arts in Denver. Julia Eisenberg LinkedIn : www.linkedin.com/in/julia-eisenberg-b6640a7 Learn more about your ad choices. Visit megaphone.fm/adchoices

Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include: Consumer, B2B & Healthcare Research Mobile Best Practices & Technology Online & Mobile Panel Development & Publisher Recruitment Quality Best Practices & Fraud Mitigation Sample Replication & Frame Development Multicultural Insights Loyalty & Retention Strategies Gamification & Social Sharing Global Incentive Fulfillment (200+ reward partnerships managed) Global Sweepstakes Law Community/Panel Development Operational Efficiency Survey Design (CATI, Online & Mobile) Quant & Qual Contract Ne

Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acq