Geoff Mcdonald, Ideas Architect

Geoff McDonald Business Coaching: Don’t Fix Problems GeoffMcDonald.com Business Coaching In my experience working with clients and business coaching, I find they usually know what they want. The big three are: I want more clients and more money I want to get more done in less time I want to create something new and wonderful Whilst these are all desirable things for any business,…

Geoff McDonald Wes Towers: 5 Website Trends for 2017 GeoffMcDonald.com Wes Towers Wes Towers is the principal of Omnific Design, a website design and development company based in Melbourne, Australia. They love to work with underperforming existing websites to improve their ability to generate leads and boost sales. In this Podcast Episode… In Episode 95 of the Ideas Architect Podcast we talk with Wes Towers…

Geoff McDonald Jon Yeo: Presenting and Speaking TEDx GeoffMcDonald.com Jon Yeo Jon Yeo is an Executive Speaking Coach who has worked with over a thousand people to communicate a more powerful and more influential message. He is the curator and license holder of TEDx Melbourne, which has created some of the best speaker based events in Australia. At the 2016 event around 1500 people…

Geoff McDonald How NOT to Plan Your Project GeoffMcDonald.com Plan Your Project The traditional message about how to plan your project is flawed. You’ve probably heard the old adage: to fail to plan is to plan to fail. And, if you only plan you will also fail. We are told to plan your project by only focusing on what you have to do. Typically…

Geoff McDonald Project Passion Introduction Part 2 GeoffMcDonald.com How to Bring Your Ideas to Life How do you bring your ideas to life? If only it was as easy as going to McDonalds and putting in an order… This would guarantee a quick response and only cost a few bucks. Plus you’d know exactly what you are getting regardless of where you shop.…

Geoff McDonald Project Passion Book Introduction GeoffMcDonald.com Whilst I read a lot of books, I’m also writing them too. I’ve already written and published six books and I’m currently writing a new one around Project Passion. Project Passion is our Group Coaching Program. It’s all about how do you bring your ideas to life, get more done and finish your projects. It’s…

Geoff McDonald Best Books 2016 GeoffMcDonald.com I love learning. And, I love to learn by reading books. Each year I aim to read 50 books – that’s one book each week. And, I’m pleased to say this year I made it! Through Book Rapper, I am known for my book nerd qualities and often people ask me to suggest something for…

Geoff McDonald Seven Rules of Project Passion GeoffMcDonald.com Project Passion – The Seven Rules We all have big ideas every now and then. But, most of them are wasted because we do nothing about them or we fail to finish building them. This can cost us time, money, effort, reputation and the difference we could be making. Plus, there is an emotional cost. In…

Geoff McDonald Andrew Melville – The Weave GeoffMcDonald.com Andrew Melville is an Auckland based communications expert. He is a master storyteller and facilitator who has worked as a journalist, radio broadcaster, University lecturer and community leader. His life’s work has been all about bringing people together through clear communication, stories and working with the specific and unique aspects of culture. Andrew Melville Podcast…

Geoff McDonald Ailsa Page Marketing Expert GeoffMcDonald.com Ailsa Page market expert for small business helps them find and keep customers. She is the author of The Year I Owned A Wine Shop and The Shoe String Marketing Kit. Also, she has been a judge on the Telstra Women’s Business Awards and is a Certified Speaking Professional with Professional Speakers Australia (PSA). Ailsa…

Geoff McDonald Yenny Stromgren – Everyday Light Warriors GeoffMcDonald.com How do you find your passion in life? Yenny Stromgren found hers by accident. Yenny Stromgren Podcast Interview Yenny Stromgren is a Swede living in Australia. She originally came Down Under to pursue her photography career. And, has recently made the shift from visuals to audio through her Everyday Light Warriors podcast which is growing a…

Geoff McDonald Corrinne Armour: Fearless Leadership GeoffMcDonald.com Today we’re talking with Corrinne Armour about Fearless Leadership. Corrinne is in the business of helping leaders get out of their own way. And, she is on the warpath against wasted potential. This includes the waste of time energy and resources within organisation, it’s also about the wasted lives of the individual. Corrinne has recently…

Geoff McDonald Speakers Business Models GeoffMcDonald.com What’s the single biggest issue facing the Professional Speaking industry? I think it is business models. And, the driver of this challenge is the same digital technology that is disrupting almost every industry. Traditionally, speakers stood in front of live audiences and strutted their stuff. Whilst that’s still a viable career path, my research suggests…

Geoff McDonald The Business Model Manifesto Podcast GeoffMcDonald.com Business models are one of the most important things in business right now. The right business model can let you make money more quickly and more easily. The wrong business model can slow your progress and make you work harder than you need to. In this, the 83rd episode of Ideas Architect we share The…

Geoff McDonald Zoe Freeman – Digital Marketing Strategy GeoffMcDonald.com What are the phases that the web has passed through and where are we going next? Zoe Freeman This is the gist of the conversation we have with Digital Marketing and Strategy Consultant Zoe Freeman. Zoe’s career has passed through four stages of digital media and currently she is working with a number of clients…

Geoff McDonald Simple Strategy Guide GeoffMcDonald.com Most strategy is not strategic. That’s the view of world strategy expert Richard Rumelt in his bestselling book Good Strategy, Bad Strategy. At best most strategic is merely a good plan – whilst this might be useful it might also undermine your chances of success if you believe is strategic. In this episode of the…

Geoff McDonald Ideal Work Trends GeoffMcDonald.com Whilst most of us spend our days sitting at the desk slaving away at a computer, there are three significant workplace trends that suggest this might not be your future. And, alternatives are already here. Mobile Everything From Visual to Auditory Sitting is the New Smoking Plus, this all becomes very interesting when you combine…

Geoff McDonald 13 Ways to Sell Your Service GeoffMcDonald.com We’ve all been to the supermarket and been confronted by those beautifully smelling product samples. And, I’ll bet you’ve been tempted once or twice… I know Homer Simpson has! Selling products through a bite-size taste or sample is a common practice. And, in this, the 79th episode of the Ideas Architect Podcast we share 13…

Geoff McDonald 7 Ways to Measure Your Progress GeoffMcDonald.com One of the keys to achieving your strategic outcomes is to measure your progress. Through measuring you gain feedback on what is working and what is not allowing you to adjust your tactics. In this episode of the Ideas Architect Podcast (#78) we share seven ways to measure your progress: Money Traffic Output Learning Contribution…

Geoff McDonald 5 Reasons You Need a Uniform GeoffMcDonald.com One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts in terms of branding building, attracting a tribe and community and personal image is a uniform. And, I’m not talking about the type of uniform that the military or the police wear. I’m thinking more…