Geoff Mcdonald, Ideas Architect

Geoff McDonald Where Are You Out of Date? GeoffMcDonald.com Bob Dylan once sang in his voice of sand and glue*, ‘The Times They Are A Changin’. And, that means we need to change too. If we don’t we may fall behind, lag our customers and find ourselves out of date. In this episode (#76) of the Ideas Architect Podcast we share a recent blog…

Geoff McDonald Business Fitness Podcast GeoffMcDonald.com How fit are you? How fit is your business? Whilst we tend to think of ‘fitness’ as part of exercise, it’s also a useful measure to judge the performance of our business. Just as fitness leads to good health, a lack of fitness can lead to an under-performing or even fatal business illness. This is…

Geoff McDonald Coffee and Four Innovation Lessons GeoffMcDonald.com Some of life’s simplest pleasures can provide the greatest opportunity if we’d just take a moment to explore them. Today, in the spirit of Jerry Seinfeld we look at coffee as a filter for innovation. This is episode 74 of the Ideas Architect Podcast and it is based on a previous blog post. We look at…

Geoff McDonald Overcome Content Saturation GeoffMcDonald.com The greatest opportunity of our era is the chance to publish our thoughts and share them with the world via the internet. The inevitable consequence of giving everyone content creation tools is saturation. We’re all now dripping wet in the stuff! As an audience member this can be overwhelming. And, as a content creator this can…

Geoff McDonald Keith Keller – Crack the Twitter Code GeoffMcDonald.com Do you get Twitter? And, I don’t mean do you know what it does. Instead, I mean do you get Twitter such that you can use it to produce real, concrete and tangible results in your business? In Episode 72 of the Ideas Architect Podcast we talk with one of the world’s top Twitter experts,…

Geoff McDonald Mark Molony – Mighty Mindfulness GeoffMcDonald.com In Episode 71 of the Ideas Architect Podcast we talk with Mark Molony about mindfulness and it’s usefulness to help you lead the way in life and at work. Mark Molony Mark Molony has worked with thousands of people from many different walks of life to help them learn and deal with life and work.…

Geoff McDonald Nadine Parkington: Digital Strategy GeoffMcDonald.com In Episode 70 of the Ideas Architect Podcast we talk with Nadine Parkington about creating digital marketing strategy in the face of dramatic technological change and disruption from global competition. Nadine Parkington Nadine Parkington is the Founder of Think Nimble who provides digital marketing strategy for established brands. Her core philosophy revolves around the use…

Geoff McDonald Ian Berry – Simplifying Leadership GeoffMcDonald.com Ian Berry In his corporate life, Ian was a State Manager for a Financial Services company overseeing 200 people and sales in excess of $100 million. Since leaving the corporate world Ian has become an expert in the leadership space. He is an author, speaker, blogger and mentor. Ian is also: Past National President of the…

Geoff McDonald Irma Zimmermann: Online Branding GeoffMcDonald.com Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website and Online Branding Here are…