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In this episode of The Kelly Roach Show, Kelly tackles the pressing subject of effective and constructive cost reduction in business, emphasizing the crucial role of mentorship during downturns. As the business climate becomes increasingly challenging, leaders must learn how to handle cost reductions without crippling their growth potential. Kelly emphasizes the importance of strategic cost reduction, cautioning against hastily slashing budgets, especially in key areas like personnel, marketing, and mentorship. She shares her approach to identifying redundancies, prioritizing essential investments, and renegotiating with vendors to protect the long-term growth prospects of a business.   Also in this episode:  Slashing budgets in critical areas such as staff, marketing, and mentorship stifles future growth. Focus on eliminating unnecessary costs, especially in technology and subscriptions. Regularly review and negotiate vendor contracts to ensure cost-efficient services. Fully utilize existing tools an

In this episode of The Kelly Roach Show, Kelly dives into the critical topic of customer service excellence and accelerating trust-building in today's economic environment. With the market becoming increasingly cautious, Kelly emphasizes the importance of organizations focusing on trust to sustain growth and gain market share. She outlines actionable strategies for enhancing trust through consistency, frequency, and accuracy in content delivery.  Kelly sheds light on why long-form content such as blogs, newsletters, live streams, and podcasts should be prioritized. She also shares insights on creating content that effectively meets consumer needs and navigating the current market's unique challenges.    Also in this episode:  Consistency, Frequency and Accuracy to maintain high standards in these areas to meet your audience's needs and build lasting trust. High-quality, accessible customer service greatly impacts consumer buying decisions. Make it easy for potential customers to find information, book c

In this episode of The Kelly Roach Show, Kelly dives into the art of mastering sales with Liam Thurman. Known for his dynamic approach to sales and business, Liam shares insights from his latest book, "The Closer's Edge." The discussion explores his journey from a financial planner to a highly respected international speaker and author, emphasizing his unique strategies for closing deals and staying motivated in the business world. Throughout the conversation, Liam delves into the principles behind his new series, "The Exception to the Rule," revealing how ordinary people can achieve extraordinary results. He shares personal anecdotes and professional experiences to illustrate the importance of perception, preparation, and maintaining a never-say-die attitude. The tips provided are not just theoretical but practical and actionable, ideal for anyone looking to sharpen their sales skills and business strategies.   William (Liam) Thurman II William (Liam) Thurman II is a highly accomplished leader in the financi

In this episode of The Kelly Roach Show, Kelly discusses how entrepreneurs can achieve sustainable growth by transforming their teams from delivering lackluster results to booming success. She delves into the importance of leadership and introduces the concept of the seven distinct levels of the employee-employer relationship. Kelly explains how most leaders get stuck at the lower levels due to a heavy focus on sales and marketing, often neglecting crucial leadership skills. Kelly emphasizes the significance of building a self-sufficient and profitable team, stressing that effective leadership and strategic role-setting are key to freeing up time and mental energy for business owners.    Also in this episode:  The seven distinct levels and how many entrepreneurs remain stuck at the first level due to a primary focus on sales and marketing. Transitioning from task management to leadership drastically improves team performance and business results. Building an autonomous and high-functioning team signific

In this episode of The Kelly Roach Show, Kelly welcomes Megan Sumrell to share her weekly planning secrets for busy women while focusing on strategies for eliminating overwhelm and achieving work-life harmony. Megan, a productivity and time management expert, recounts her journey from a corporate IT executive to a sought-after consultant specializing in efficient processes for women balancing career and family life. She speaks on traditional productivity methods and the importance of structured weekly planning to provide actionable steps to reclaim control over their time.  Megan and Kelly explore why the daily task list can be more of a hindrance than a help, advocating instead for a structured weekly planning approach. Megan introduces the concept of a 'to-don't' list and emphasizes regular time audits to identify and eliminate non-essential tasks. She offers practical advice for reducing decision fatigue and ensuring that daily activities align with broader life and business goals.   Also in this episode: 

In this episode of The Kelly Roach Show, Kelly dives deep into the ultimate sales strategy, focusing on the critical components of generating consistent sales within a business environment. She demystifies the process, providing listeners with actionable strategies aimed at fostering sustainable business growth. Kelly emphasizes the importance of the Miracle Hour—a cornerstone strategy she has utilized to build multiple eight-figure businesses without relying heavily on advertising. Through this method, Kelly outlines seven core activities that should be embedded into the daily operations of any sales team or individual business owner. She explains how the Miracle Hour not only underpins immediate sales generation but also sets the foundation for long-term profitability and scalability.   Also in this episode:  Start each day by signaling that your business is open, whether through social media posts, emails, or live streams. Actively engage with your top prospects and audience on their content to foster

In this episode of The Kelly Roach Show, Kelly shares how staying resilient and profitable in the dynamic landscape of business requires a quarterly business assessment and a strategic approach. Kelly delivers no-fluff, actionable strategies for entrepreneurs aiming to enhance their business performance, particularly for Q3 of 2024. She emphasizes the significance of conducting a quarterly health check on your business, utilizing a 20-point system crafted by her business advisory team. Understanding and solving the correct problems within your business operations is key to maximizing growth. Kelly sheds light on common misdiagnoses in sales and marketing strategies, advocating for a data-driven approach to address the actual issues impeding growth.   Also in this episode:  Performing regular assessments of your business is essential for identifying and solving the right problems to prevent wasted efforts. Rely on data, not assumptions or generalized guesses, to make informed decisions about your business

In this episode of The Kelly Roach Show, Kelly and Michael Zuber, explore the steps to disrupt oneself and create a new revenue stream through real estate, one rental at a time. Michael's transformative tale begins with a financial downturn that led him to discover "Rich Dad Poor Dad," a book that reshaped his financial thinking. Michael discusses his strategic approach to property investment, highlighting the importance of focusing on local markets and adopting a patient approach.    Also in this episode:  Real estate investment is a ten-year journey, not a short-term get-rich-quick scheme. Deepening investments in one market rather than diversifying across various regions lowers risks and improves management efficiency. Hiring a capable property manager turns real estate investment into a passive enterprise, allowing the investor to focus on their main business.   Michael Zuber Michael Zuber is Author of One Rental at a Time, a story of working full time and building a real estate portfolio that eve

In this episode of The Kelly Roach Show, Kelly welcomes Heather Pettey to discuss the powerful role of guidance in entrepreneurship, faith, and purpose. Heather shares her transformative experiences that underscore how individuals are strategically placed in life to fulfill a distinct purpose, offering profound insights that resonate with anyone seeking a deeper understanding of their role in the world. They speak on the idea that we are intentionally positioned in our current circumstances, challenging the common feeling of being "stuck." Heather recounts a critical event that reinforced this perspective for her, describing a dramatic situation where she and her husband intervened to assist a woman in distress, perfectly timed to make a significant difference.  Also in this episode:  People are strategically positioned in their lives for a purpose, rather than being stuck where they are. Serving others brings happiness and fulfillment, often leading to personal breakthroughs and new paths. Creating sti

In this episode of The Kelly Roach Show, Kelly delves into the CEO's role in sales management and the critical significance of environment and leadership in determining an employee's success. Kelly discusses the imperative of establishing a repeatable sales process, advocating for structured metrics and consistent coaching to propel daily sales and sustain business growth. She delivers actionable insights for CEOs and managers to rethink their sales strategies. Also in this episode:  The success of an employee is largely dependent on the workplace environment and leadership, which accounts for roughly 85% of their performance. To scale a business, develop a systematic approach to sales that is optimized and capable of replication. Boost your sales team's success with thorough onboarding, regular coaching, and consistent review of sales calls and messages. Use metrics to assess team performance, identify improvements, and encourage continuous feedback.   Stay Connected With Kelly Roach:  Instagram | 

In this episode of The Kelly Roach Show, Kelly delves into her transformative journey of launching her sixth business and revolutionizing entrepreneurship even amidst chaotic timing and without full preparation. She shares invaluable insights from her personal experience, focusing on the crucial strategic considerations for initiating a new venture such as leadership acumen, cash flow management, and market readiness.  Kelly discusses the challenges and lessons learned from expanding her business empire, always prioritizing the core value of uncompromised service delivery. She emphasizes the significance of maintaining a single core product and a streamlined growth strategy, highlighted by her transition from 'Kelly Roach Coaching' to 'The Business Advisory.' Kelly also introduces her newest venture, the 'Virtual Business School,' which provides accessible, practical, and timely business education for entrepreneurs globally.   Also in this episode:  Sustainable expansion focusing on one core product and onl

In this episode of The Kelly Roach Show, Kelly explores her extraordinary journey of achieving a 250% year-over-year growth for three of her companies in the first quarter, laying the foundation for sustainable sales. She emphasizes the importance of leadership, execution, and maintaining an intense daily focus, irrespective of the product or market.  Kelly outlines a strategic approach to business growth, highlighting the crucial roles of sales, retention, renewals, and complete billing. She shares insights on establishing a systematic, freedom-based business anchored in effective processes and a strong team. Additionally, Kelly introduces her innovative "daily profit push" method, which guarantees consistent sales and empowers her team. Also in this episode:  Achieving significant growth in any business, regardless of the economy, requires a strategic approach to leadership, execution, and an intense daily focus. A sustainable service-based business relies on managing and growing sales from prospects,

In this episode of The Kelly Roach Show, Kelly delves into invaluable insights on how to future-proof your business by establishing robust financial safeguards to withstand potential business disruptions. Her tactical advice equips business leaders with essential tools to navigate the unpredictable currents of today's economic landscape. She explores practical steps to fortify financial foundations and ensure business continuity amid challenges. By discussing the creation of emergency funds, the art of negotiating better rates with vendors, and the importance of prudent credit management, Kelly outlines a comprehensive range of strategies designed to enhance fiscal resilience. She underscores the importance of regular financial reviews and active participation in profit-generating activities, highlighting that thorough preparation and strategic financial management are crucial for driving sustained business growth. Also in this episode:  Establish an emergency fund and perform monthly financial reviews, cut

In this episode of The Kelly Roach Show, Kelly explores essential business strategies for entrepreneurs facing economic instability and thriving amidst impending market disruptions. She shares insights tailored for small business owners and executive leaders bracing for future economic challenges.  Kelly highlights the opportunities for small businesses to grow even during economic downturns due to their minor market share. The discussion then shifts to strategic business adjustments in contraction markets and the importance ofresource management. By merging billion-dollar corporate strategies with savvy online entrepreneurship, Kelly outlines how to effectively harness one's network to ensure sustained business success. Also in this episode:  Small businesses with minimal market share have growth opportunities even in economic downturns, provided they pivot and adapt strategically. A strategic approach in contraction markets involves capturing market share from competitors and leaning out expenses, whil

In this episode of The Kelly Roach Show, Kelly and John Briggs dive into how to revolutionize work schedules using his 3.3 rule to combat burnout. John discusses the 3.3 Rule from his book, a manifesto to not only the accounting industry but to all professionals who face burnout and overwork. His 3.3 Rule argues for a more humane approach to the workday, stating that the most efficient schedule involves working for up to 3 hours followed by a rest period of 30% of that work time. Also in this episode:  Many industries, not just accounting, face employee burnout and dissatisfaction due to outdated work models, which lead to significant economic impacts. Studies from institutions like the Princeton Neurological Institute lend credence to the 3.3 Rule, revealing that acknowledging and incorporating natural cycles of focus and distraction into work patterns is beneficial. A more focused workday with intentional breaks leads to happier, healthier, and more productive employees who maintain their passion for

In this episode of The Kelly Roach Show, Kelly explores the sales hiring process and shares essential strategies for scaling sales and growing your business. She dives deep into the fundamentals of hiring effective closers to avoid the common pitfalls of failed hires. Kelly focuses on setting up a supportive environment for sales success and the detailed preparations necessary before bringing a sales representative on board. Also in this episode:  Before hiring a closer, it is essential to have an offer that has demonstrated consistent success in the market. Leverage connect calls and consultation calls, along with a strategic content sequence, to nurture leads and improve closing rates. Establish set sales metrics for your team to adhere to that correlates with daily sales activities and offer creation. Implement a persistent follow-up process, a post-consultation to ensure potential sales are successfully closed.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube

In this episode of The Kelly Roach Show, Kelly welcomes guest Ezra Firestone, an eight-figure entrepreneur with extensive experience in the e-commerce landscape. Known for his forward-thinking approach to business and his emphasis on company culture, Ezra is a prime example of success in the modern digital economy. This episode provides a deep dive into Ezra's unconventional journey from growing up on a commune to becoming a leading figure in the e-commerce industry. Also in this episode:  Successful e-commerce requires effective marketing, stellar customer support, and a simplified product offering, especially when starting. Starting sales on Amazon may offer a strategic advantage due to the platform's vast user base and integral role in the American market. Long-term planning and vision are critical in business; dedicating time to envision the future can yield significant benefits. View more marketing and entrepreneurial content here: https://smartmarketer.com/blog/   Stay Connected With Kelly Roa

In this episode of The Kelly Roach Show, Kelly dives into the 5 key areas you need to immediately address when you are stuck at a revenue plateau and want to bring in more cash. Whether you are a new entrepreneur or someone looking to break through the low 6-figure ceiling, Kelly simplifies the intricate process of business scaling into five clear areas to focus on.  If you want to unlock business growth across any industry - this episode is for YOU! Also in this episode:  A viable offer is not just about solving a problem; it must address a problem that is urgent and valuable enough for your target market to pay for. Targeting a viable market is crucial — your services must be appealing to those with the financial means to invest in the solutions you offer. Implementing a predictable and consistent sales system, along with an effective marketing system, is imperative for moving potential customers through the purchase funnel.   Join the Virtual Business Membership: thekellyroach.com/vbsmember  Stay

In this episode of The Kelly Roach Show, Kelly discusses TEDx Talks and advanced networking with Sara Connell, a renowned thought leader coach and best-selling author. Sara recounts her inspiring transition from a taxing corporate role to embracing her passion as a writer and advocate for others' achievements. Kelly and Sara discuss Sara’s transformative impact of literature and writing in altering life paths. They also discuss how effectively crafting and marketing a book can distinguish it as a powerful tool for securing speaking opportunities and fostering business development.   Also in this episode:  Books are more than just a means of storytelling; they are strategic business tools when marketed correctly. Achieving the status of a TEDx speaker demands not only an exciting presentation but also persistence in the application process, which can involve numerous submissions. The Advance networking community offers unparalleled opportunities for connecting like-minded business leaders in a non-transa

In this episode of The Kelly Roach Show, Kelly welcomes back Ty Richardson, a former vice president, and now important figure, in the Advance Innovation Society.  Kelly and Ty dive into what it means to be a local center of influence and why it's crucial for future business growth in 2024. Ty shares insights on how membership has evolved into a valuable and supportive community driving innovative collaborations. He also emphasizes the innovative approach of the Advance Innovation Society in combining both peer-to-peer masterminding and expert panels to connect individuals across diverse fields. Also in this episode:  The importance of becoming a local influencer in one's area Local leaders receive comprehensive support from the Advanced Innovation Society, including training, workshops, and marketing strategies to solidify their leadership presence in the community. Reinventing networking and establishing long-term relationships the importance of tapping into the offline world and expanding networks b