B2b Writing Success Podcast

Need a project now? In this encore episode, Steve Slaunwhite talks with Amy O'Donnell about finding clients using Upwork.

In this listener favorite episode, Steve Slaunwhite explains his five-step process for increasing your income 50% or more.

E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here's how to land more of these interesting projects.

You need clients. They need you. So how do you connect? Steve Slaunwhite outlines the six main ways clients find you.

When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly.

What do you do when a simple project turns into a much bigger one? Do you charge more? Decline the extra work? Steve Slaunwhite has advice on how to handle “scope creep.”

When considering focusing on a particular B2B project type, there are several criteria it should meet in order to be successful. Steve Slaunwhite explains which type of projects are suited for specialization.

How do you convince clients of your value when there are other writers out there advertising the same services for much lower prices? Here are several strategies to position yourself as a more valuable copywriter.

It can be frustrating when you're not getting the rates you want to get for your copywriting services. In this week's podcast, Steve Slaunwhite explains several strategies for getting paid more for your work.

What do you do once you've chosen your niche? In this episode, Steve Slaunwhite outlines your next steps so you can start attracting and landing clients in your niche.

One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.

It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.

The better your sales conversations, the more clients you'll land. In this podcast, Steve Slaunwhite gives you tips on how to make sure your sales conversations give you the best chance of getting hired.

In a follow-up to Episode #87, Steve Slaunwhite dives deeper into the strategies and tips for working with micro-businesses.

When you become known as an expert, you'll have a much easier time landing clients. Steve Slaunwhite shares his tips to develop the expertise clients look for.

Should your prices be fixed or variable? Steve Slaunwhite looks at the pros and cons of fixed pricing and when it might make sense to use fixed pricing.

How well are you serving your clients? In this podcast, Steve Slaunwhite gives you a way to score your service level so you know how you can improve if needed.

As freelance professionals, we're responsible for everything in our business. Sometimes that can be discouraging. Here's how you can overcome discouragement and keep moving forward toward success.

Steve Slaunwhite goes through nine trends he's seeing in B2B copywriting so you can jump on the upcoming opportunities.

Does it ever make sense to work with a client who pays less than your usual rate? Maybe, says Steve Slaunwhite. Here's when you might consider it…