Solopreneur Success Strategies

Few people talk about credibility in business but this is very important if you want to have your customers know like and trust you and be your raving fans for a long long time. Credibility can be lost just like that if you differentiate yourself from what your current values and standards are. So I talk about credibility today because if there's any secret to success it lies in the ability to get the other person's point of view and see things from his angle as well as from your own as Henry Ford said. If you can see yourself or your business through other people's eyes then you can develop the messaging that will attract people to you in terms that they will understand who you are and then they will get to know like and trust you.

what can you provide to your customer, in terms of customer experience? You need to know your customer inside and out as I mentioned previously. So that you can give the kind of messaging that will attrac them to you because you know what they desire and and you can provide what they desire by giving them the messages that will attract them to you so that they know, like and trust you. you want to provide the ideal customer experience in order to make these people your raving fans. 

We are going to figure out what kind of messaging to do for your potential customers in order to attract them to you. For them to realize what your unique value proposition is that we talked about that on a previous episode. So after you worked on that, now it’s time to get your messaging out there to attract your potential customers to you on the Internet as well we will talk about off-line as well but either way whether you’re online or on off-line you need to have a website. So if you don’t have a website yet for your business then it’s time to get one and do it today!

Very few of us grasp the enlightenment experience that is inherent in the day-to-day activities that by necessity take up the majority of our time where there it's on filing whether it's talking to a client or whether it's figuring out what's the next thing that you're going to do - experiences you always have to be aware. This awareness of the learning potential of the commonplace is "mindfulness. " Successful business people understand this concept and utilize it to their advantage when you begin to be mindful you see that everything you do has merit.

Let’s say that you have a business that you would like to start but you’re not sure if it’s going to sell, the first role of being a reluctant entrepreneur is , don’t quit your day job and second role is to create a beta of the product whether it is a product or a service. Test it to see if anyone is interested as the only way to see if a product is good is to start selling it! So go out there and with a beta service proposal or sample product, go out and see if people are willing to buy it! For more on creating a business using beta product or service, I have created a 5 video training called "etribe, how to get a group of fans who buy from you again and again" at http://jgtips.com/ettb. Its free training for you to try selling before you create your business.

Now you have your website then it is the time for visitors to come and visit you or you to go meet them out on the Internet. How you do that will depends on who your audience is and where they hang out. So you create the content with the messaging about your business that is relevant to the people that you want to have come to your business. Of course, to do that you first have to decide who is your ideal customer and figure out the messaging to attract them. Then upload your messaging to your marketing system to send out day or night to social media with some automation and also you do some freestyle content that will go out and connect with your ideal audience.

More guerrilla marketing for your business that are free to help you and your business to grow. One of the basic philosophies of guerrilla marketing is to give things away because they have learned that the more that they can give, the more they receive. So they shift their generosity into high gear and see the world through the eyes of the customer. Basically that’s where you start when determining what to give away because you will be seen as awesome! Some guerrillas empower the generosity with technology and they write articles for the Internet and they locate other website businesses who would be thrilled to get information at no cost so they may guest blog. They create websites with lots of giveaways information that will bring prospects back for more of the same value. Also, you could sponsor a forum, you could host a conference or sponsor chat sessions where your prospects can come and talk to you and ask questions. You can produce CDs and DVDs to help your prospects with more content so that they unde

We’ve been talking about the four pages that are important to have on your website but for me, the number one page that is on your website is your "Contact Us" form or page. Most people say it’s your sales page but if people can't contact you, they’re not going to engage with you and they’re certainly not going to buy from you if they can't get their questions answered. So we discussed last week about how we need to have a "Contact Us" page and we will look at some of the software you can use for "Contact Us". Let’s make it simple and say remember to have your email address; to have your address; to have your phone number and to have a form on your page that says "Contact us" just because everybody expects a Contact Us page to have all this information.

Today we will be looking at the purchasing behaviour of your customer as well as where you can find them. So let’s have a look at where we can find out where they’re hanging out and how much they like to spend on what and what they like to do etc. So, we can have a look at the aging antiaging cream last time to get ideas on the demographics for your customer and what they want and how they feel about antiaging cream etc. Today we were going to find out of course the simple places you can go to find out about where they might be interested in watching information about the antiaging creams. 

How are you different from your competition? do you have a specific purpose , specific misión, specific value that’s different from your competition. First of all , you have to define who is your competition before you actually go and look at how you differentiate yourself from them. So, for your product or service, have a look at other people on the Internet is the easiest place ,of course, but you could also do it off-line. Have a look at their marketing and their advertising and what their benefits they say are from buying from them By looking at their advertising and their marketing and seeing how they deal with customers and see how quick their services are etc. and then you decide w how are you going to be unique from them. so it explains your unique value proposition and it explains why your business is different and how you can better meet your customers needs

There are certain traits to be an entrepreneur. Your mindset can be what gives you business succes. s so we are looking at some of the traits of the mindset of an entrepreneur. Today, we are talking about another trait of an entrepreneur and that is taking responsibility for your decisions. Harry Truman had a saying that the buck stops here and what he meant by that was as president he did not have the option to pass the buck when it came to mistakes or failures as he was the boss and the buck stopped getting passed with him. Well, that's pretty smart advice and for any entrepreneur you have to be aware that you cannot blame others. Even if it's not your actions and it is someone else's actions, it's always your responsibility as you are the owner of the business. So when it comes to the results of decisions you make, don't pass the Buck.

People still want to meet face to face. There will always be a need to interact personally because first impressions of a person can not be read over the internet.  In the end, whether you will trust and do business with someone can only be ultimately done face to face and business cards reflect who you are and what is your business if you get business card design done right. In this ultimate guide to the business card, we will look at: 1. The History of the business card.  2.  What is the psychology behind networking with business cards. 3.  What are some of the guidelines for the best business card design. 4.  What is some of the new, innovative designs in business cards.

Whether you are offline or online in a home business your website is critical to your business. Your website is your online hub where visitors have the initial contact with you so it is important that they can contact you! The number one page for your website is your contact form.

The 10 Components of Psychographics 1. Interests - Your prospects’ interests help you position and create the right marketing message. 2. Opinions – Opinions matter and your audience’s opinions can spread quickly. 3. Beliefs – What do they believe about success, money, happiness and other elements of life? 4. Values – Your audience’s values are their broad preferences concerning appropriate courses of action or outcomes. 5. Goals – What do they want to achieve? For example, are they a bargain hunter looking for the best price or are they oriented toward brand recognition? 6. Attitudes - An attitude is a positive or negative evaluation of people, events, activities, or ideas. 7. Purchasing motives – For example, are they motivated by fear of loss or by pride and prestige? Do they want to save money? Avoid pain? Feel comforted and connnected? 8. Personal characteristics – Personality is difficult to measure but it can play a role in creating your customer’s psychographic profile. 9. Activities – What does your

What are the benefits of your Product or Service to your potential Customer? They don't need your product or service. You have to make them want your product or service through your marketing. Look at your benefits of your product. What is the end result for the customer if they use your product? What is the benefit to the customer if they purchase your product?

Without risk there is not, and cannot be reward. As an Entrepreneur, life is uncertain from day to day so there is always an element of risk. There is an element of chance inherent in every venture and unless that chance is recognized and faced, the venture will never become reality. Keep in mind that the secret of success when it comes to business risk is mitigating potential damage in favor of potential gain. Coolly and impartially assess the potential positive and negative outcomes and decide accordingly. Imperfect action is better than no action. However, you need to manage the risks as an entrepreneur to control the negative consequences.

Think about the safest way to develop a successful business and put it not put too much money in it in the beginning. So you want to keep your day job until the new business is making so much money that you no longer need your day job salary. So of course that will take some time. So don't quit your day job. 

How are you going to get the leads? How are you going to get the people to come to visit you in order to find out who you are and possibly become your prospects and then your customers? So the collection system you can easily set up once you have a Web site set up. The system to collect visitors and prospects and customers and get them onto your email list so you can have relationships with them so they get to know, like and trust you and they value being on your email list.

There are many ways to grow your home business whether it is offline or online. Some simple inexpensive ways to create awareness for your business include website, podcasting, webinars, teleseminars and nanocasting.

The essential four pages you need for your business website and why you need them on today's broadcast.