Solopreneur Success Strategies

Today we're going to be looking at figuring out what your customer really wants. We're going to be looking at the method of how to understand your customer.

Today we're going to be talking about how to research your business that you're interested in doing as a startup. Finding out about what kind of problems customers as well as what our customers want and need in your type of business. What you think they need and compare by doing your research and know various places to talk about what they might need and find out that actually the people that you're thinking are your customers maybe not be your customer.

In business, endurance usually takes the form of Focus. It becomes the ability to concentrate successfully on a given task. Focus is a critical skill for a business owner. With the focus needed in a business, it is important to be able to focus on one task at a time. For more on mindset go to Youtube channel Mindset Monday on http://jgtips.com/youtube.  

So today we're going to be looking at how to collect your storage What kind of storage where can you store your audio's your videos and your product and your content.

Now everyone says success means good fortune in both the literal and figurative senses. It certainly brings in and divert your money along with freedom but it also brings otherness tangibles and less desirable effects such as fame and recognition and power and influence. However many people make the mistake of treating success as an end result. Success is not a goal it is a process. It's not about winning the race. It is about training for and running this race and every race in the best possible manner. It's about enjoying everything leading up to the race as well as race itself as much as the spoils of being victorious. So as a business person as person you have an imperative to succeed.

This is Jane Gardner and welcome to strategy Sunday. Again we're talking about you being a sensible reluctant entrepreneur. I know you don't think there's any many many people out there who actually talk about being a reluctant entrepreneur. But it is the best way to go because of course you're not endangering your money by being the reluctant entrepreneur. So I have talked about how you should not quit your day job.

So we're going to talk today about the five steps to have an online business and we're going to be talking about one step at a time. So to this today we're going to be talking about your Web site. Basically there are five basic steps to getting an online business. On the Internet. And the first step is to get a hub on the Internet. So to get your web site to have a place for your visitors to come and have a place for your clients to come and have a place for people to contact you. And then the second step is to get video and audio storage and product storage which is separate from your Web site. This will be the place that you will connect to in order to process any sales. And obviously this is where you keep your product or and where you keep your messaging.

It's about growing your own home business by using some off line tactics to do your marketing that are traditional but have been working forever. So for those of you who have never tried to grow your home business there are three point six billion people online. So remember to get your Web site up there like I mentioned on Thursday so that you connect with those people. If you want to first start connecting with your local community. Believe it or not, yes, Yellow Pages is a great way to start get your advertising in. That does cost money but that will last you a lifetime in order of word of mouth. Once people start to get to know that you're in the Yellow Pages in the directory you can look that they can look you up easily and get your phone number and your address maybe depending on the Yellow Pages. And of course you can go put it in the Yellow Pages on the Internet

So today I wanted to talk about your online help. I like to call it which is your Web site on the Internet. It will have its own unique address. You will be it will be available obviously on your business cards for people to go to whether you're offline or online they can click on and go to your business there and your web site will be important in your business for running it even because it will be the place where you can actually talk to them about your business by talking about your product or service on your blog.

Selling is about knowing the basics of what you are selling and what solution does it solve? Do you know what the end result or outcome of your solution is for your customer? Before you can sell it, you need to know what problem it solves so then you can define what customer would need it.

You know there's lots of business that you can do out of your home that are not required to go out and be in and into a rental office in your hometown. Don't go into something that people are just saying go into it because it'll make you rich. It won't make you rich because you don't have the passion for it. So we're going to be talking about some of the practical ideas next time where you can do your research for offline and starting your local business.

If you don't have the passion to get up and do everything every day for your business then you're in the wrong business so you get out of it. So let's look at your passion for your business. Do you get every move up every morning eager to share your knowledge and skills with others or even just do the paperwork for the business. Do you feel the desire to get out and do the business. Do you go and have a belief in your product during your service that you believe so much in and that you're so passionate about it that you believe in it so much that you're willing to work extra hours every day extra hours you can spend with your family but you know that you're going to be making life better for them if you can get your business going at a better level than you may have the passion to be an entrepreneur.

To be a reluctant entrepreneur who is willing to be patient, cautious and spend money wisely is the start of the foundations of a business not a hobby. Some reluctant entrepreneurs are highlights from "The Reluctant Entrepreneur" by Michael Masterson. For more on being an entrepreneur go to subscribe go to http://jgtips.com/itunes  

Systems in your Business on Systems Saturday. On today's show, I will be going over the five systems in your business that will work for you day or night collecting sales, leads and getting engagement to your website. For more on systems go to http://boahb.com  

Growing your Home Business Is important as an Entrepreneur. On Friday's show, i will be looking at all the ways you can grow your business whether offline or online. Whether 20 years ago, you would advertise, promote and market in your local area; now you can reach a wider international audience to find your customers. I'll be looking at classic guerilla marketing from the 1990's that are true today but now you can get on internet to create awareness for your business. I will be looking at new opportunities like social media on the internet or strategic partnering or outsourcing so you have the time to market and sell. Subscribe to the podcast at http://boahb.com  

On Thursday I will be talking about running a home business. As a solopreneur you need to be a Jill or Jack of all Trades knowing skills and technology that are new to you. You need to be organized, productive and keep the cash flowing while also selling and getting more clients. At the same time, you want to save time and money so you have the time to get more clients or spend time with family with friends. It is all about the nitty gritty and down and dirty life of being in a home business on Thursday's show. For more on being an entrepreneur, go to http://boahb.com  

On Wednesday, I will be talking about selling sales and your customer. It is not about you and what you are selling, it is about your customer and what they want. You don't have to be salesy when you are selling. To sell is human as the book by Daniel Pink says. We are always wanting to sell ourselves whether as a child or as an employee or when selling our product or service, we are giving a good first impression in order to get what we may want whether it is a cookie as a child or a sale as an entrepreneur. So, selling should come naturally to you.For more on sales and selling go to http://boahb.com