Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Kellsie is an actress and on-camera expert for purpose driven entrepreneurs. She helps you look, sound and FEEL great on camera. She works with her clients to craft their unique message in a way that creates a powerful and authentic connection with their audience through video, so they can stand out from the crowd and become a magnetic brand. Everything she coaches stems from a personal development perspective to help her clients become more natural, comfortable and charismatic in front of the lens. This confidence provides the impact they desire and finally they can enjoy doing video! BUSINESS BUILDING INSIGHTS Your decisions now can lead you to the future that you want. Be authentic and powerful in front of camera. Let people see who you are through a video on your website or Facebook page. When filming, make it less about you and more about the audience. By demonstrating your product and showing your personality, you're building the know, like, and trust factor. This makes people more likely t

Nikole Marie is a film-inspired wedding and personal brand photographer who followed a very winding path to work that truly fulfills her. She serves couples filled with love and joy by creating images that capture the connection and beauty of their relationships. It’s then documented for them to share for a lifetime. Nikole also creates branded imagery for female entrepreneurs looking to grow their brand strategically by sharing the story of their business through photos. BUSINESS BUILDING INSIGHTS Educate yourself about personal branding and the power it can have on your business. It's what sets you apart from all other businesses in your industry. The YOU of the business will help you stand out. Putting a face to your business gives people a personal connection that helps them want to support you. Work with a photographer to get your stories captured. Six questions before your next photoshoot: How are you going to use the photos? Are there any visual holes in your business? What colors e

Meg Casebolt has been helping female business owners like you create beautiful, search-friendly websites and strategic content for the past 6 years. She’s your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)! She started her career with a decade working in communications for nonprofits big and small. She thought she would always be working for nonprofits, maybe even running one someday. But as happens with so many of us, she  got pregnant, looked at the numbers, and realized that it didn’t make financial sense to spend half her take-home pay on daycare. So she left her job, started a successful design studio and spent the next few years immersed in the world of branding and web design. And while her clients and their audiences loved their new websites, they weren’t getting found for their amazing work. And that’s when she started exploring SEO

Vicki Adrian is a 38+ year veteran retailer in a tiny little farm town of only 1,200 people, in the middle of Kansas. Adrian's Boutique has gone through many transformations over the years and is continuing to evolve and adjust to the "new normal." Vicki is committed and very involved with store owners in the gift/boutique industry and runs a select Mastermind Group of 12 stores from around the country. She also serves as Vice President of Southwest Buying Group, a retail group representing over 300 stores. Married to her Kansas farm boy for over 40 years, Vicki has two married adult children and four awesome grandchildren. BUSINESS BUILDING INSIGHTS The world and therefore your business is constantly evolving. This means you have to reinvent yourself at times to adjust. During times of change, things can be unconventional. But there is always a way to thrive in your business. Find new avenues to attract potential clients. Be in touch through emails and Facebook posts. If you’re in retail, take yo

Anne Pazier is the owner of Santa Barbara Gift Baskets, located in Santa Barbara California. Operating out of a 3,000 square foot refurbished welding garage, Anne and her team curate and produce gifts featuring locally sourced, gourmet foods, spa products and handmade goods. Her retail establishment also serves as a wine bar and craft beer tasting room. Anne began her business fifteen years ago after stepping down from a corporate sales position to start her family. She used that experience to immediately begin focusing her gifting services on corporate clientele. Today her portfolio also includes a great deal of hospitality and event business, along with a large following of loyal individual clients. Outside of her business, Anne is active in her community and serves on several boards, including her local chamber, Cottage Hospital and the Santa Barbara Chapter of the National Association of Woman Business Owners. Anne and her husband, Todd, a veteran firefighter, are proudly raising their two children, A

Sarah's been a photographer for over 13 years. She specializes in personal branding imagery and helps businesses get personal by showing who they are, what they do, and why they do it … through powerful imagery. She believes that good businesses educate their clients and should illustrate that as well. She offers photography branding packages and one minute brand story videos to clients. Sarah lives in Litchfield Park, AZ and frequently travels to the San Francisco Bay Area, Southern CA, and Chicago for shoots. BUSINESS BUILDING INSIGHTS Be everywhere. Go out and meet people. Create connections with entrepreneurs in your industry. Don’t get stuck in comparison. More competition does not mean less business. It means more people need your service. Always be communicating what your brand is and the benefits it provides. Clearly define what you have to offer. If you confuse you lose. Good businesses educate in addition to providing a product or service. When talking about your business, position it

Kim started her baking and chocolate making business, in the late 1990's while working full time as a technical writer for a women's retail corporation. She began out of her home, then moved to a production location in early 2004. This small production location has grown into a full retail, specialty bake shop and confections shop, serving greater Connecticut. Kim's Cottage Confections is the preferred cake vendor at several wedding and special event venues and caterers. Kim says there’s rarely been a weekend without a wedding cake order in over 15 years! BUSINESS BUILDING INSIGHTS A business is different than a hobby. Starting gradually on the side gives you the chance to know if it’s something you want to do 24/7. Explore different options to growing your business. There shouldn't be just one - that's risky. A great way to keep your client list growing is by connecting with other entrepreneurs. Stay positive by not comparing yourself to others. Talk to everyone. You never know about the next po

Elaine Quinn, The Solopreneur Specialist, is a consultant, coach, author, and speaker in Chicago who works with solopreneurs—small business owners who create and grow a business they run by themselves. Solopreneurs have unique challenges since they usually work from home. When you work where you live, you need to manage business and personal matters separately, but simultaneously! Elaine’s work focuses on helping clients become more effective - meaning doing the right things, and at the same time become more efficient - doing them in a way that doesn’t waste time. She has authored two popular books, There’s No Place Like Working from Home, which addresses the work-from-home challenges we’re all familiar with; and Escape the To-Do List Trap, which lays out an easy way to finally tame your to-do lists. BUSINESS BUILDING INSIGHTS When things are chaotic, it's comforting to be able to take control of your life. An easy way to start is organizing your physical environment. Organizing can be overwhelming. B

Jennifer Allwood is a passionate cheerleader of women who adds biblical truth to the modern day “dream big” mantra. She’s the author of Fear Is Not the Boss of You: How to Get Out of Your Head and Live the Life You Were Made For and host of The Jennifer Allwood Show. Her no-nonsense approach to doing things you are scared to do and saying yes to God is helping women everywhere build the life and business of their dreams. When she’s not coaching, she’s “livin’ the dream” with Mr. Magic (her husband, Jason) and their four wild kiddos—Noah, Easton, Ava Grace, and their new bonus kiddo, Ariana. BUSINESS BUILDING INSIGHTS If you figure out how you got stuck, it provides understanding on how to turn it around. Women wait to take action until they feel confident. In truth, confidence comes from having the courage to act. Confidence also comes from doing things you’re scared to do. You can do hard things and it won't break you. You can move past overwhelm into clarity and joy. Staying with stuck peop

An expatriate from corporate America, Eric Rion has been at the helm of Willa's Shortbread since 2006 when founder Willa Allen hung up her apron. Inheriting a small family business with a great core product, a small but loyal regional customer base and a gourmet and specialty market that was pretty much non-existent, the challenges to profitable growth were many. The decision was made early on to go with all natural ingredients and to add flavors a few at a time. After some not so delightful forays into the larger retailer market, Eric decided to keep the focus on the Gourmet and Specialty market which fortunately, began a growth surge that continues to this day. In 2015, Willa's was awarded a Best of the South Award from Southern Living magazine that led to appearances on Unwrapped 2.0 and Tennessee Crossroads as well as articles in numerous nationally known magazines. In 2017, Willa's Mercantile was opened in the packaging location in Goodlettsville, TN. In addition to the Willa's line, the Mercantile of

Julia and her husband, Mel are the fourth-generation owners of Birnn Chocolates of Vermont. Julia's great-grandfather started making confections in 1915 in New Jersey and in 1991 her father and uncle moved the business to Vermont. Julia and Mel are humbled by the opportunity to continue crafting truffles using her family's 100-year-old recipes. The couple started working in the family business in 2010 and in 2016 they took over the reigns as the new owners. Deciding to join the family business was one of the most influential decisions of Julia's life. Working with her father, uncle and husband on a daily basis has proven to be some of the most rewarding work she's ever done, but also the most challenging. Each family member brings a variety of value to the team, it's definitely a mixing pot of experiences, learning styles and personalities. Her father and uncle are now retired but many of their long term employees have stayed on and are very excited to see what the future brings. BUSINESS BUILDING INSIGHTS

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business? Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped. ****************************************** Are you discouraged because your small business isn’t performing as you envisioned? Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true? T

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil

There’s a lot of information circling about COVID-19. We’re hearing about how to stay healthy, that we have to stay at home, all the things. In this show we'll be covering your rights and responsibilities both as an employer and an employee. You may be getting information from your local chamber or small business administration in your community. Yet, even if you have access to this information, you haven’t necessarily had the chance to ask questions. So I’m doing that for you. You’ll hear the important things you need to know on the financial side of this pandemic along with easy and understandable direction of what to do to take advantage of the help being offered. Brad deBeaubien is a management-side labor and employment lawyer with Shumaker, Loop & Kendrick. His practice focuses on representing employers in a wide variety of state and federal employment law matters, including: wage and hour litigation, discrimination and retaliation actions, restrictive covenant and trade secret claims, and other

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business.Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be great to come out of these times stronger in mind, body and business?Towards that end, here are a few chapters of my book. Listen to all 12 episodes to hear it in its entirety. If you’d like to purchase hard copy, you can do so on Amazon or on my website at Gift Biz Unwrapped.******************************************Are you discouraged because your small business isn’t performing as you envisioned?Do you tell people everything is wonderful when inside your stomach is churning because you know it isn’t true?This book wil