More Than A Few Words

Trying to get prospective customers to engage with you on Facebook or your website?  Josh Haynam of TryInteract.com suggests you ask people questions which help them learn something about themselves.    Polls and quizzes allow people to talk about their favorite subject, themselves.  At the same time, they let you, the business owner learn more about them so you can personalize your marketing.    More than a few words is a production of Roundpeg, a digital marketing firm, which just might have a few questions for you. 

This week our guest is Dylan Careker, the marketing manager at Flexpac.  Dylan is pretty passionate about his belief that there is a place for every business on social media.   If you would like to follow Dylan, look for him on Twitter. @carekerd More than a Few Words is a production of Roundpeg, a social media marketing firm. 

Psychographic segmentation divides your market based on consumer personality traits, interests, problems, values, philosophy, and motivations.  With data from social media, it is easier than ever to use psychographic tools to segment your market.  As marketers, we love the ability to zero in on a specific audience. However, this same information can be used for a wide range of applications, many of which were never anticipated.    

When Applebee’s announced they would close 135 locations in 2017 I wondered what had happened to the once-popular chain. As I looked at their recent history it became very clear, that their desire to appeal to millennials had led them down a path, far away from their core customers.  They didn't connect with the new market and they turned off their loyal fans.   In this podcast, Sam and Lorraine explore where they got off course and how they and other companies need to focus on their target customers if they want to succeed.  If you want to learn more about defining your target customer, be sure to grab a copy of our target marketing workbook. More than a Few Words is a production of Roundpeg, a marketing strategy firm.   

One of the most important things to do at the beginning of a web design project is to get key decision makers in a room and brainstorm to create a wish list.   That was the topic of our conversation with Barbara Carneiro of Word Revolution.   If you want to kick off your own brainstorm session, you might want to grab a copy of some of the web design worksheets available from Roundpeg, a Wordpress Web Design Firm. 

Where is the line when it comes to free speech? What can you say and where can you say it?  The advent of social media has made this question even more challenging to answer.  As social media companies work to prevent terrorists and other "hate groups" from using their platforms to spread their message, the question of how to control, and what to control come up again and again.  In today's podcast, Lydia Thurston (the new kid at the 'Peg)  and Lorraine talk about some of the changes Instagram has instituted and how small business owners should be thinking about their content in this new era.    More than a Few Words is a production of Roundpeg, an Indianapolis social media company. 

Websites and marketing tools are smarter than ever.  Today you can track prospective customers from your email to your website and back again.   When you know where these prospective customers are going, Carlos Scarpero says you can begin to share content in a regular pattern on relevant topics to strengthen the connection.  More than a Few Words is a Production of Roundpeg, a marketing firm specializing in marketing automation campaigns.  

When it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do the talking for you.  That user generated content, is often more authentic and more compelling than anything you could say about yourself. In this episode, Lorraine talks with Erin Sparks of Edge of the Web Radio about different types of UGC.  More than a Few Words is a production of Roundpeg, a content marketing firm in Indianapolis

SEO is a complicated topic.  But Nicole McCullum of Captivate Designs breaks it down to a few simple ideas every business owner can start using right away.  If you are lucky enough to be in NYC you can attend one of her upcoming two-day workshops.  More than a few words is a production of Roundpeg, a web design agency in Indianapolis

Welcome to More Than a Few Words – a marketing conversation for business owners. Each week, Lorraine Ball chats with industry leaders from around the world about marketing, social media, design, and technology.  The brief episodes are filled with practical tips and trends you can apply to your business today. More Than a Few Words is a part of the Digital Toolbox from Roundpeg. 

What do you think if polls? Love them? Hate them? Really don't care?   See what I did there? I asked you a question and gave you choices to make it easier for you to answer.  That is the key to a good poll.  In today's podcast, Sam and Lorraine talk about Facebook polls.   More than a Few Words is a production ofhttp://www.roundpeg.biz Roundpeg, an Indianapolis digital agency.   

People are significantly more likely to believe what other people, even strangers say about a business before they believe what is published on the company website.  People have always relied on the opinions of others.  Today, with so many online reviews sites, in all sorts of industries, it is easier than ever to find out what other people think.  This is an excerpt of a longer conversation, on all sorts of user generated content.  If you want to learn more about this topic, check out Lorraine's presentation at the 2014 MixWest Conference.  MTFW is a production of Roundpeg, a social media agency. 

Do you love Twitter?  Dana Nelson does.  In this episode, she shares success stories and tips for anyone hoping to make connections using Twitter.  More than a Few Words is a production of Roundpeg, a digital marketing firm in Indianapolis 

This week our guest is writer Sue Toth.  Sue provides writing and editing services, helping business owners tell their stories.  We talked about how to get started and where to find good ideas for your blog.  If you would like more information to help you start your blogging program, be sure to check out our workbook,   More than a Few Words is a production of Roundpeg, an Indianapolis Marketing Firm. 

Have you tried Facebook Live yet? Marketing strategist, Vanessa Cabrera thinks you should.  In this week's episode, she shared some of her favorite tips on how to get started, create a great video and then promote, promote, promote your content.  Don't forget to grab her checklist here.    More than a few words is a production of Roundpeg, a digital agency in Indianapolis

You can put anything you want on your Instagram account.  But if it is nothing but 300 selfies I am going to judge you. This week Lorraine rants a bit about this narcissistic practice and shares a few tips t creating a productive Instagram account for business.    More than a few words is a production of Roundpeg, a social media agency in Indianapolis, Indiana.  

Every entrepreneur faces challenges as they try to get their business off the ground.  Susana Fonticoba of www.rightclickadvantage.com & www.marketingsisters.com things women face additional challenges when it comes to pricing our services and speaking up about our expertise and our business.  More than a Few Words is a production of Roundpeg, a digital marketing firm in Indianapolis 

Talk companies about Yelp advertising and you will get an earful.  Much like Facebook and Google AdWords, business owners can use Yelp advertising to get preferential ranking and placement. The results, and perception, of Yelp advertising, are extremely mixed. For every success story, you’ll find another labeling Yelp advertising a scam. So what do I think? Is Yelp worth your hard-earned dollars?  Sam and I talked about this the other day. This is our conversation.   For more on this topic. check out the complete blog post 

Let's face it, sometimes things don't work out exactly the way you planned them. While this is true for all of us, it is especially true for small business owners Just when you think everything is just perfect, life hands you a lemon. Maybe your best employee decides to take a new job or your largest client decides it is time for a change.   Listen as Bryan Caplan of BJC Branding talks with Lorraine about the strategies small business owners need to transform lemons into lemonade and move forward.  Make a cold glass for yourself and spend a few minutes with us.   More than a Few Words is a Production of Roundpeg, a Digital Agency

Interested in starting your own podcast?  This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcasting. She also shares some ideas on how to use your podcast as a business tool.  If you enjoy the topic, be sure to check our blog at www.roundpeg.biz  for more on this topic.