More Than A Few Words

Interested in starting your own podcast?  This week Lorraine chats with Debbie Dechambeau of the Select Business Team about the basics of podcasting. She also shares some ideas on how to use your podcast as a business tool.  If you enjoy the topic, be sure to check our blog at www.roundpeg.biz  for more on this topic.

In today's episode of More than a Few Words, Melanie Diehl , Your Social Gal talks about the importance of having a Google Business Page.  It won't replace your website, but it is a valuable tool to improve credibility and SEO for your core website.  More than a Few Words is produced by Roundpeg, a digital agency helping small business owners using social media, web design and content marketing tools to grow. 

Ready to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down.  It's not that he doesn't want to do the project, but he wants you to be prepared.  In this episode, he shares a list of things you should do before you contact him, or any web designer.  More than a Few Words is produced by Roundpeg, a digital marketing firm. 

Are you taking advantage of cross-marketing strategies to grow your business?  Vikram Rajan of Raviate  & PhoneBlogger.net thinks it is something every business should do.  Whether you are working with other companies who serve a similar target audience or asking your customers to talk about you on social media,  the possibilities are endless.    Listen as Rajam shares just a few cross marketing hacks in a conversation with Lorraine Ball of Roundpeg    

Every small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a better way. We chatted about strategies to stay connected to your existing clients and drive repeat business and referrals through them.  More Than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency. 

It is summer, and my guess is you are looking for fun and interesting things to do this weekend.  And if you are like Sam, our digital specialist you are probably looking at concert venue websites.   As he was planning out his weekend, he noticed lots of differences in the websites and was inspired to write a two-part blog post about the good, bad and ugly of event venue websites.     Listen to our short conversation hitting some of the highlights of what he learned along the way. 

I was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly.   We talked about the first three principals and how small business owners can apply them throughout their business but particularly on social media.  

Auto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time.  Moore than a Few Words is a production of Roundpeg 

Why You Need Employee Profiles On Your Website Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile. While that may be ok, for a large corporate entity, small business owners have a unique advantage as customers build relationships with individual employees. And, those relationships can be built in person and online. One way to start that relationship is by introducing your employees with an employee profile or interview.

"You've got mail" Has it really been almost twenty years since we first heard those words?   Like any relationship, our feelings about email have certainly changed.  From something, we looked forward to, to something we now sometimes dread.  But through it all, regardless of how we feel, we have remained loyal, opening our email every day.  So as a marketer, email is still one of the best ways to deliver messages to our customers.  In this week's episode, we talk about how to increase the number of people who open, read and react to your messages 

Every year, Facebook adds new features to keep individuals on their site longer and attract more and more small business owners.  Ultimately they hope you will advertise, but they lure you in with lots of new content options like  Facebook Live to Slide Shows and Canvas for mobile. 

  During a multi year research study Hazel Walker and Frank De Raffele, Jr made some surprising discoveries about  the role gender plays a role in networking activities.    Their results are published in the book Business Networking and Sex.  We were lucky to have them join us for a lively conversation on Valentines Day a few years ago.

What is the Linkedin Blitz?  It is a concentrated 30 day program to improve your results on LinkedIn.  Does it work?  I gave it a try a few years ago and I think it made me a real fan. 

Do you know if you are making good marketing choices? If not, it’s time to get serious.  Download our FREE bundle of marketing budget tools. When you do, you’ll learn all you need to know to make good marketing decisions where and when to spend your marketing dollars. Don’t spend another penny until you download our budget bundle!

People don't become customers overnight.  It is an ongoing process which often begins with a visit to your website. 

Thanksgiving is in November and Christmas is in December, right?  Well if you are in retail or hospitality your planning for these important months starts way before the weather gets cold.  Tune in for a few tips on how to get your holiday marketing kicked off now. 

There are lots of things to keep track of when you try to improve your SEO.  In this episode we focus on the basics every small business owner should know. 

Our digital specialist Leisha Jenkins had some easy to follow advice for anyone planning a social media strategy.   For more information check out the companionblog post

Sales begin with pain.  Customers come to you when they are not happy about something.  It is your job to figure out what is causing pain and show them how your product can make the pain go away.    This short program is from our archive and features Lorraine's former sales coach, Matt Nettleton. 

A good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact information in exchange for your resources. Landing pages and lightboxes are two tools used to gather customer information, but they have stark differences. How do you know which one is right for your strategy and how do you use conversion rate optimization to get more customer data?