More Than A Few Words

In his presentation at Techpoint's Innovation Summit,  Michael Stelzner talked about the different types of content you needed to create for your blog.  After the program, I caught up with him for a brief interview.

Searching for a new employee can be tricky. It’s time consuming and expensive, so it’s important to create the right job descriptions. Recruiting is a necessary evil so listen up as we chat with experts Jennifer Lewellen, Business Development and Human Resources Consultant at Safari Solutions.

Everyone is busy, especially small business owners. It's just the nature of the beast. But it doesn't mean that you can't effectively manage your time in a way that gets things done. In fact, Robby Slaughter and Michael Reynolds are going to join the the Roundpeg crew and share their productivity suggestions. Both are experts in using time effectively.

Balancing multiple social media accounts can be difficult. But balancing different personalities on those accounts is even harder.  How can you manage it? Join us as we chat with Kyle Lacy, the author of  Branding Yourself about building a social media brand. Also joining us in the house will be Leilan McNally , or the Big Kahuna as he’s often referred to, about his experiences managing multiple brands. We will be talking about the good, the bad and the ugly of managing multiple brands.   Lorraine will weigh in as well, because she just made the jump from Roundpeg’s Twitter account to a personal one.

Developing an environmental strategy is good citizenship, but as you discussed with  our guest Jennifer Riley Simone, it can be good marketing as well. The conversation drifted from how companies incorporate green into their marketing, to how green causes can take advantage of new technology.

While good marketing rules apply in all industries, there are nuances. Some tactics simply work better in some industries.  Join us this week as we look at marketing and social media tactics being used to deliver messages to modern homeowners. Our guest is Branden Fitzgerald, owner of Gicko Roofing.

All sorts of companies and associations need marketing support, not just consumer products.  So how do you approach marketing for community events and social causes.  Join us as we chat with Steven Shattuck, the communications director Irvington Halloween Festival, about their marketing activities.

At Roundpeg we spend a lot of time with clients focused on using social media to “tell their story” Long before social media, there was PR. And even today, in a very wired world, there is still a role for traditional PR. In today's episode, we talk about the role of traditional public relations in your marketing mix with Jennifer Reginer, an Indianapolis Public Relations professional. As an BohlsenPR account executive, Jennifer works clients such as Rich Mullins Film, Masala Bhangra, Indy Food Swap, Green Lab and with indie authors through client Author Solutions