Innovation Crush

In today's world, most of the conversation around innovation centers on a blip culture where a company can go from zero to a billion dollars seemingly overnight. On Innovation Crush - much to the contrary of blip culture - AT&T's Urvi Bhandari explains how the 140 year old company is paving the way for people all over the world to live work and play more efficiently. Responsible for implementing AT&T's ultra-creative experiential capabilities, Urvi develops never-seen-before consumer experiences across multiple outlets from stadiums, to hotels, entertainment platforms, and more. On the show, she schools our hosts on what it takes to truly be at the cutting edge of innovation culture.

Kelly Vaught is the Chief Marketing Officer of Becore, a highly creative, talented and multi pronged experiential marketing agency. What began in a friend's garage has grown in to a Cannes-Lions award winning marketing team of over 30 individuals, with clients ranging from Redbull to xBox to Sonos, Target and even their own in-house craft brewery. On IC, Kelly shares how to "Be Core" in youth marketing through authentic and highly creative consumer engagements, setting parameters and limits for business clients, and assembling a team of wildly creative marketers inclusive of guitarists, artists, and even former Disney characters. features guest host Diana Williams. www.becore.com www.twitter.com/becoreLA

For years, people all over the world have had their eyes and ears on the streets of Detroit, MI, USA. In the midst of all the overly promoted destruction porn, lay several gems of innovation and an overwhelming sense of excitement toward the endless possibilities that come from starting over. 2 years ago The Collaborative Group launched the first ever "Challenge Detroit," a year long initiative designed to bring 30+ innovative professionals to the city to work for local companies large and small, commit to ongoing social justice projects, document their experiences, and become ambassadors for the city. On Innovation Crush, program creators Dierdre Greengroves, and Doyle Mosher share their journey in creating and maintaining a solution to one of the world's biggest challenges... Revitalizing Detroit. Feat. special guest host, Cooper Bates. www.twitter.com/ChallengeDet http://www.challengedetroit.org/

Like the more traditional definition of the word, "Evangelist," Adam Chapnick travels the world, spreading the gospel on the power of crowd funding. At any given time, Chapnick's and the Indiegogo congregation consists of anywhere from 7000 to 9000 new businesses and projects on the site; all campaigning for capital from their families, friends, followers, and strangers. On IC, the Indiegogo fireball dispels myths, brings forth truth, and divulges the past, present, and future of one of the world's hottest funding trends. Featuring special guest co-host, and TEDx originator, Cooper Bates. www.indiegogo.com www.twitter.com/adamchapnick

Challenged with the innovation of print advertising for Bliss Cosmetics, MC Squared was recently featured on Season 2 of the AMC reality competition series, THE PITCH. On Innovation Crush, the personality driven, boutique agency walks us through their experience on the show, how the industry has changed over the past 20 years, and shares what it takes for a small agencies to compete in today's marketplace. Feat guest host, and career marketer, Allison Johnston www.e-mc2.com www.twitter.com/MC2_Agency

As a recent winner on AMC's THE PITCH, John Meyer and Elcid Choi of Innerspin drop by Innovation Crush to share their vision for the future, their day-to-day personal inspirations, and what it takes to build a successful "small-but-mighty" advertising operation. Feat guest host, and TEDx curator, Cooper Bates. www.innerspin.com

Simply put, a marketer's job is to translate a brand into exciting, informative, and empowering consumer engagements. In that regard, Dan Goods is the ultimate translator. At NASA's Jet Propulsion Lab, he serves as the company's "Visual Strategist," translating high IQ scientific concepts into public art exhibitions. He and his work in and of itself, truly define "out of the box" thinking. On IC, Dan shares some of his work (including swimming like an otter), things he's learned, and how a true artist ends up at NASA. Featuring special guest host, Diana Williams.

Pearl Media has been a highly sought after pioneer in bringing outdoor advertising into the 21st century. From static billboards to 51,000 sq ft 3D canvasses, the company is an expert in creating stunning, never-before-seen public spectacles that amaze and engage. On IC, Pearl's Anthony Petrillo gives a few pearls of wisdom (get it?), on what it takes to truly engage would-be viewers before, during, and after some of the world's most immersive visual experiences. www.pearlmedia.us www.pearlmediaus.com/case/50th-swimsuit-issue/ https://twitter.com/PearlMedia_US

Jeff Gomez, was recently coined (by us, that is) the "Godfather of Transmedia." As founder and CEO of Starlight Runner, Jeff has been a pioneer in cross platform storytelling for the world's top brands and entertainment properties. A self-proclaimed bona fide nerd in his youth, Jeff breaks down the timeless principles of transmedia that have existed since the cave man era, and what it takes to truly make a successful transmedia play in today's ADD driven marketplace. Twitter: "Jeff_Gomez", www.starlightrunner.com, www.transmediacoalition.com. Plus Special Guest Co-Host, Allison Johnston

Nicole Yershon is Director of the Ogilvy Innovation Lab in the UK. As an intrepreneur, Nicole refers to herself as an "irresistible force against immovable objects." As such, she is constantly playing in the sand box to uncover new solutions to problems brands face on a day-to-day basis. On IC, she shares her personal perspective and professional experience on what it takes to truly be a change leader within an organization - no matter how large and small. Twitter "nicoleyershon" and http://www.ogilvylabs.co.uk/

Drew Baldwin is the co-founder of Tubefilter, a news site centered on the latest achievements in online video; Executive Producer of the Streamy Awards, a show that honors the best of what he terms "intentional video;" and he is Executive Director of Social Media Week Los Angeles (#smwla), part of a 9-city international simultaneous series of events around the world. On IC, Drew stops by to talk about the power of online video and its creators, his own journey in creating and re-creating the Streamys, and the ever changing landscape of technology and communication explored during Social Media Week 2013. Twitter: "DrewPBaldwin" Web: www.smw.la. Featuring special guest co-host Allison Johnston.

First it was music. Then it was mobile. Then commercial airlines. And now Virgin could very well be the first pop culture brand in the commercial space travel business. Former NASA Chief of Staff and now Virgin Galactic CEO, George Whitesides walks us through what it takes to truly build, commercialize, and market something as grand as personalized travel out of the atmosphere.

Very few people know that the Creative Artists Agency (CAA) has its own marketing research and consultancy called ?The Intelligence Group.? And even fewer people know what Allison Arling and her team knows about any and every cross section of demographic you can think of. As Sr. Director of Strategy at the Intelligence Group, Allison breaks it all down for Innovation Crush in a fascinatingly informative conversation on the how?s and why?s of what makes people do the things they do. Special Guest Host: Diana Williams

Jason Okuma began doing import/export at age 10, real estate deals at age 16, and built a sales organization to nearly 5000 representatives by the time he was 17. With this continued entrepreneurial trajectory, the multi-hyphenate Okuma is today most known for his coaching and relationship brokering amongst some of the world?s most impactful people and businesses. Rounding out his innovation acumen, his firm, JATI, Inc, provides strategic marketing, PR, and business solutions for many established and up-and-coming businesses. On Innovation Crush, Jason shares his insights on going to market by aligning one's personal brand with their business brand. www.jasonokuma.com

Along with her infectious laugh and unstoppable brainpower, Karla Ballard brings a wealth of valuable experience to IC. She has an uncanny ability to see the connection between the dots when no one else does, effectively aligning disparagingly different people, places, ideas, and ideals. She currently serves as an SVP at Ogilvy & Mather, and recently launched the firm?s ?Impact Studio,? a collaborative unit dedicated to knowledge sharing of the marketing industry?s best insights and practices.

Charles truly loves helping people make their ideas bigger, better, and actionable. His mantra of ?don?t go to the grave with your ideas? plays out in everything he does; from being at the helm The !deation, a highly sought after consulting firm, or his company?s annual !deation Conference, boasting some of the world?s best thinkers and doers, and even authoring a book entitled ?Good Idea. Now What?? We were happy to land him as our very first guest on the show? thus playing an important role in our own idea ? Innovation Crush - coming to fruition. So much so, we even used the first sentence of his book as the episode title.