Informações:
Sinopse
Top 10 Influencer Warren Whitlock talks with guests about digital marketing, business development, content creation, social media expert and bestselling booksAuthor of "Profitable Social Media: Business Results Without Playing Games""Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online"
Episódios
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Why You Can't Ignore Big Data with Phil Simon
12/11/2013 Duração: 13minPhil Simon is a sought-after speaker and recognized technology expert. He began working with emerging technologies in 1994 and now consults companies on how to optimize their use of technology. He's the author of five books: Too Big to Ignore: The Business Case for Big Data (John Wiley & Sons, 2013)The Age of the Platform (Motion, 2011)The New Small (Motion, 2010)The Next Wave of Technologies (John Wiley & Sons, 2010)Why New Systems Fail (Cengage, 2010) Book number six is slated for early 2014 and will be called The Visual Organization: How Intelligent Companies Use Data Visualization To Make Better Decisions. His contributions have been featured in and on Inc. Magazine, NBC, CNBC, The Huffington Post, The Globe and Mail, the American Express Open Forum, Fast Company, Technorati, abcnews.com, forbes.com, BusinessWeek, The New York Times, ReadWriteWeb, and many other sites. He holds degrees from Carnegie Mellon University and Cornell University.
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Be Fascinated by Sally Hogshead
05/11/2013 Duração: 17minSally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. She's the author of Fascinate: Your 7 Triggers to Persuasion and Captivation. She helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker, leading keynotes for companies such as Starbucks and Microsoft as well as innovation workshops. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. Sally measured over 160,000 people to identify a scientific approach to personal branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with
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A Virtual Handshake with Scott Allen
29/10/2013 Duração: 51minScott Allen is coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online and The Emergence of The Relationship Economy. He's also a contributor to over a dozen books on social media, marketing and entrepreneurship. He is currently a resident expert/columnist at Business.com and American Express OPEN Forum and an occasional/past contributor to yeah and numerous other sites, including About.com where he was the Entrepreneurs Guide. A 20-year veteran technology entrepreneur, executive and consultant, and the Director of Client Solutions for Momentum Factor, Scott leads the implementation of the company's social media and reputation protection programs. As an experienced virtual and live presenter, his clients and event partners have included Microsoft, Electronic Retailing Association, Blog World and New Media Expo, Business Development Institute, Human Capital Institute, ERE Media, Execunet, American Marketing Association, OneCoach, LinkedIn and others.
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Business and Marketing with Bob Debbas
22/10/2013 Duração: 32minBob Debbas is a Professor of Marketing and E-Marketing, the author of Offline Online Marketing, a serial entrepreneur and the CEO of several online companies including WeAreLogos.com and MyGraphicStudio.com. He regularly interviews business experts and entrepreneurs on WeeklyInterview.com. He is also a human rights activist and blogger. Two thirds of all businesses worldwide are wasting their marketing money because they don’t know how to identify, communicate, follow up and build long term relationships with the customers they are trying to reach. Businesses of all types and sizes will benefit by learning: How to quickly restructure their marketing strategies to stop hemorrhaging valuable prospects (assets) Why most companies can’t accurately measure their marketing efforts, and how can they make their marketing dollars more efficient What the current trends and changes are in the marketplace and how companies should adapt to these changes in order to seize these opportunities How businesses can e
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Tracking Technology with David Gosse
15/10/2013 Duração: 35minDavid Gosse is a serial entrepreneur that specializes in technology. He is the founder of Namechk.com, the Founder & CEO of Tracky Inc., and he owns two patents for internet search algorithms and has a third patent pending. Since childhood he has believed that technology promises a better future, and getting things done should be easier. His passion is to help improve the way we can all socially collaborate and thus simplify our lives. Most of his career has involved the search engine industry, and he's learned how the internet works. He has raised millions in startup capital, built and sold businesses and assembled stellar teams. He has also failed numerous times when launching what he thought was the next big thing. What he has learned from it all is that we are social, and most of the fun, passion, deals and partnerships happen because of relationships. With his latest endeavor, Tracky, he's trying to help us all socialize for reasons more than entertainment in the hope that everyone improves their q
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Design Your Success Blueprint with Richard Krawczyk
08/10/2013 Duração: 31minKnown as “Mr. Blueprint,” Richard Krawczyk is a best-selling author, human potential expert, motivational keynote speaker, business strategist, and most important of all, a father. His credentials include a lifetime of entrepreneurial success. He is a leading authority in the areas of achievement, motivation and peak performance. He firmly believes that if you live your life with passion, you will create life-long success. Richard’s powerful message of knowledge, opportunity and action make him a worldwide crowd favorite. He created the Ultimate Success Blueprint featuring the ELATE System, and authored the #1 best-selling book Financial Aerobics. While others focus on money, Richard reminds us that there is more to success than just money. You can become successful in all areas of your life: emotionally, spiritually, financially and in health. Based on these principles, he founded Success Now International – a leading personal and business development training company.
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How to Compete in the Age of Context with @scobleizer
24/09/2013 Duração: 47minRobert Scoble, known in social media as @Scobleizer, is a blogger, tech enthusiast, media innovator and start-up fanatic. He used to work for Fast Company as a video blogger and is now the Startup Liason Officer at Rackspace Hosting, builder of online community Building 43, and an avid pioneer user of Google Glass. Building43 was designed to bring together thought leaders in a variety of disciplines and organizations, from entrepreneurs to those responsible for the latest technologies. They share knowledge, experiences and advice on how you can use cool new tools and apps.
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Writing and Publishing Today with Alan Bechtold
17/09/2013 Duração: 35minAlan R. Bechtold has been writing and publishing since the age of eight, and is the best-selling author of "Will Work for Fun: 3 Simple Steps for Turning Any Hobby or Interest Into Cash". He has also self-published countless books, reports and courses, mostly focusing on publishing for profit and utilizing what you publish as marketing to grow business revenues. An accomplished professional speaker, Alan has also been both host and guest on hundreds of radio shows, podcasts, teleseminars and Webinars. He started publishing profitably online before there was a World Wide Web, syndicating articles and news to operators of the local dial-up computer bulletin board operators. As Founding Member and managing editor at LifePath Books, Alan helps busy executives and professionals who would most benefit from publishing a book get the job done, beginning to end. He's also the CEO of Inkubator Media, publishers of high quality new media featuring a broad variety of the rising stars publishing today. Inkubator provides
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Establishing an Online Reputation with Ross Goldberg
10/09/2013 Duração: 31minRoss Goldberg is a best selling author who has released dozens of training programs, and helped thousands of internet entrepreneurs get more leads from the web. A former gang leader and disabled army veteran who has had two near-death experiences, he turned his life around when he discovered that he could make money online. He started by selling on eBay, but decided after his first year online that he would be better suited to helping others succeed. He now focuses on creating info products and software to help people build their own businesses. Ross can attest that reputation is everything, and that honor and integrity makes a big difference in achieving success. Establishing an online reputation includes SEO, which Ross is a master at. These days it also includes social media, blogging, and other ways that we present ourselves online. And if false rumors or accusations appear, we need to know how to deal with it effectively. But reputation is both seen and unseen. Creating a fake persona no longer flies...
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Improve Your Customer Experience with Kristy Bolsinger
03/09/2013 Duração: 33minKristy Bolsinger is a marketer who is passionate about helping businesses focus on and improve the customer experience. Social media is not the end, rather the means. Search optimization is not the goal, it is a channel to leverage. Customer service is not an after thought, it is the red thread through the story. Every customer touch point is an opportunity to deepen the relationship between the customer and the brand. Customer experience design is the tool that allows us to better engage with our customers and integrate their voice and desires into our business model. Kristy currently works at PricewaterhouseCoopers (PwC) with enterprise organizations helping them to better engage with their customers and improve the bottom line. She joined PwC as part of the acquisition of Ant's Eye View, a boutique social business startup she joined in 2010. Prior to Ant's Eye View she was the social strategist for the Casual Games group (GameHouse, RealArcade) within RealNetworks. She has an MBA from Atkinson Graduate S
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Become a Masterful Networker with Thomas Mangum
27/08/2013 Duração: 31minFor well over a decade, Thomas Mangum has been quietly making connections that have yielded millions for individuals and organizations looking to create a greater impact with their products, services and causes. That means strategic partnerships, clients and ultimately making an impact in lives. As an accomplished radio talk show host, interviewer, voiceover artist and communication skills evangelist, Thomas has worked and played with scores of leaders from around the world that are making an impact through intimate connection. His motto is "Skip the small talk and move directly to the Large Talk", which is where the conversation really starts. The reality is most people completely screw up professional networking and wonder why it never feels right but they go through the motions of what they think they "have to" do anyway. That leads to even more resentment of the process. Through Learn To Connect NOW! and Becoming a Masterful Networker, Thomas is finally showing others exactly what he’s doing to cultivate
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Perry Marshall's 80/20 Rule is Secret to Success
20/08/2013 Duração: 37minPerry Marshall is best known as the web's foremost authority on pay-per-click marketing, and the author of The Definitive Guide to Google AdWords. But his latest book, which took 10 years of research to complete, is 80/20 Sales and Marketing. Perry says the greatest secret to success is MASTERY of the 80/20 principle, because when you know how to walk into any situation and identify the 80/20’s, you can solve almost ANY money problem... any traffic problem... any conversion problem. He says most people THINK they understand 80/20, but not one person in 1,000 actually does. And knowing the 80/20 principle allows you to fix your own business, or fix other peoples’ businesses. It has levers within levers, so that 1% changes can trigger 50% profits. If you’re tired of trying stuff, trying stuff, trying stuff and never getting off the treadmill, this could be your ticket to success.
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Erik Stafford and Carlos Fernandes: Inside Agency Success
13/08/2013 Duração: 33minErik Stafford is the owner of Stafford Marketing and you've probably seen his work in mainstream magazines and newspapers, in the print and television campaigns of large corporations, on successful entrepreneurs' websites, and in the work of hundreds of marketers who've used my design and copy tactics to boost their own sales. He comes from an advertising and design background and have won numerous awards over the past fifteen years, including several AAF-ADDY Awards. He has worked with a wide range of companies around the globe as Creative Director at ISOOSI Innovative Marketing Studio. Carlos Fernandes is the Founder and CEO of ISOOSI. He believes firmly that their success is pinned on the success of their clients and with that work ethic has molded the company into an academy of excellence and a haven for creative thinking. He has successfully built several businesses (from concept through to sale) and his entrepreneurial talent and creative flare have led him to be acknowledged in the UK, the Caribbean a
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Likeonomics and Success Habits with Rohit Bhargava
06/08/2013 Duração: 29minRohit Bhargava has spent most of his career inspiring better marketing by helping companies act in more human ways. He is the #1 best-selling author of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action. The book offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. His latest book is Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success. It gives entertaining lessons and tried-and-true words of wisdom beyond the obvious and oft-repeated "Make mistakes. Do what you love. Take risks. Never give up."
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Be Unreasonable for Business Success with Paul Lemberg
30/07/2013 Duração: 31minHow can small business owners become wealthy? Paul Lemberg knows, and part of his advice is to Be Unreasonable -- which is also the title of one of his bestselling books. Paul Lemberg has worked directly with the owners of around 150 “small businesses” from North and South America, Europe and Asia. He has coached and advised them to achieve greater success, double and triple their profits, and sometimes grow their companies more than tenfold. But he has worked big companies too, including executives from dozens of Fortune-100 companies like Cisco, Goldman Sachs, Accenture, Adobe Software, Mass Mutual, and JP Morgan/Chase. He was one of the world's first business coaches, has authored three books, and his work has been featured in over eighty magazines and publications including the New York Times, the Los Angeles Times, and Bottom Line Personal. He has also appeared on TV shows like Good Morning America, CNN, Financial News Network, and dozens of national radio programs.
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How to Unleash the Power of Crowds - Think and Grow Rich
23/07/2013 Duração: 46min"Most have attained their greatest success just one step beyond their greatest failure." -Napoleon Hill Imagine bringing the wisdom and lessons of Think and Grow Rich to a new generation, adapting it so that today's generations, growing up in a different world, can learn about this in a inspiring way...social, mobile, and viral! Our guest is Declan Dunn, pioneer in internet marketing and new media, an expert on customer relations, conversions, retention and ROI. How TAGR planned and pre launched the Facebook page, while building the web site and mobile app;How to target influencers engaging, spreading the word and to creating a better product;Why new media - doing several short movies, with interactive participation of the audience, and a mobile app - are critical parts of moving the story beyond just words in the book, and into action. Plus the power of crowd funding and IndieGoGo to build an audience. Update: Audio has been updated, the first one incorrectly stated that contributions to Think and Grow
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Jonathan Salem Baskin: A Picture Needs a Thousand Words?
16/07/2013 Duração: 34minIs a picture worth a thousand words? Or do we need a thousand words to agree on the meaning and implications of a picture? Our guest is Jonathan Salem Baskin, author of “A Thousand Words”. His book explores the differences between imagery and words as languages we use to communicate. Certainly visual data is faster and easier, but why? And does that necessarily make it better than the slower and sometimes more difficult work that reading requires? Baskin dips into biology, economics, literature, and business history to figure out the answers to these questions. Jonathan is a thought-leader on brands and marketing, and has nearly 30 years of experience putting his ideas into practice for clients around the world. He has led communications for such brands as Limited Brands, Nissan and Blockbuster, and led the PR agency on Apple’s launch of its first iMac. He has published six books, including Branding Only Works on Cattle, writes a regular column for Advertising Age, is a regular contributor to Forbes, and p
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Rand Brenner: What's Your Intellectual Property Worth?
09/07/2013 Duração: 41minAre you getting paid for your Intellectual Property? Would you like to expand your business by offering other's proven content? Our guest is Rand Brenner, an intellectual property strategist and licensing consultant. He's the President and CEO of Licensing Consulting Group and the founder of Licensing4Profits. He has over 25 years experience in the development of licensing, marketing and revenue strategies for numerous entertainment and consumer brands. He has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg’s, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others. Rand was also a licensing executive at Warner Bros. where he was responsible for licensing high profile theatrical, television and publishing properties including Batman and Batman II movies, Looney Tunes and more. He is also a public speaker and has taught classes at the university level. Intellectual property is the new currency of the 21st c
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How Google Can Send More Visitors To Your Site - SEO Steve
02/07/2013 Duração: 30minWith technology and algorithms constantly changing, is SEO dead, or has it been somehow resurrected? Our guest is Steve Wiideman, otherwise known as SEO Steve, one of America's leading SEO experts. He's passionate about search engine optimization and management and creates products and tools that help you get higher ranking in the search engines... all by yourself without a webmaster. He's an author, frequent speaker and panelist at marketing events, and he typically comes up #1 in Google searches for "SEO Expert". His clients include start-ups and Fortune 500 companies like Disney, TicketMaster, Expedia and RingCentral, and he's been featured in Entrepreneur Magazine, Visibility Magazine, Response Magazine, Marketing Sherpa, National Journal and CNN Money.
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Engage and Manage Relationships with OneQube
25/06/2013 Duração: 32minOneQube is a cloud-based platform that allows you to engage in Twitter chats and hashtags with real-time analytics, gives you the ability to explore profiles and shared content without leaving the conversation, and provides Tweet Chat transcripts on demand. It lets you manage your followers and lists, it tracks and reports hashtags, and contains direct messaging, Tweet buffering, social relationship management and a searchable database. Easily sort and track your followers, instantly create curated groups, and scale your efforts to create momentum. Our guest is Amy Vernon, General Manager of social marketing for Internet Media Labs, the technology company that created the OneQube platform.