Content Inc With Joe Pulizzi

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits you need to be successful. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soon. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to exploit the hedgehog. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work with amazing writers. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more content and resources into it? If not, kill it. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time to focus on your true believers. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his stars and his life. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Like it or not, we'll be dancing the next couple years. Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the biggest business opportunity we have ever seen. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Right now is the perfect time to reset our goals. And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setting strategy. Joe works through the process in this episode of Content Inc. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art. Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.