Content Inc With Joe Pulizzi

Many entrepreneurs and business owners want to use speaking as a means to market their business and gain a bigger audience. In this episode of Content Inc. Joe Pulizzi breaks down the 4 steps to help you achieve this goal. Learn how to find your content tilt (see Episode 39) to develop your platform that will lead to a book and subsequently, onto the stage. 

Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way. 

There are a lot of shiny objects out there when it comes to content marketing tactics. It's easy to get overwhelmed and fall into analysis paralysis around the process. In this episode of Content Inc., Joe Pulizzi reminds you that you are your own media company. And this means you need to be focusing on building an audience that will also subscribe to your content. These subscriptions lead to more potential to turn them into customers. Learn the three ways you can drive subscriptions with your content marketing and begin building your own media empire. 

Anyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exiciting time to develop yourself as the leading resource in your industry. In this episode of Content Inc., Joe Pulizzi shares his six key elements that make up an epic content marketing model. Learn these six key elements, put them in practice and watch your Content Inc. business grow! 

In this episode of Content Inc., Joe Pulizzi shares how a seven year old boy makes videos with his dad that have generated over $1 million in revenue. EvanTube started out as a fun claymation video project between Evan and his dad. Now, two years after their first video launched on YouTube and millions of downloads later, EvanTube has become a fun and passionate video business model. What could you do if you created content like a seven year old?

As you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process. As your audience and community grow, so do the possible revenue opportunities. In this episode of Content Inc. Joe Pulizzi reminds you to keep an open mind to the possibility of future revenue ripples that come from your content marketing efforts. And it's ok to think big.

If you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers to assist you with content creation. In this episode of Content Inc. Joe Pulizzi shares some key items to consider before bringing an outside writer onto your content team. 

Creating partnerships is not a new idea. But often, coming up with the right project to partner on can be the real struggle. In this episode of Content Inc. Joe Pulizzi shares how developing a research project idea can be the key to working with business and media partners. If you are struggling with an idea for partnership, this may be the one tactic you need to implement. 

In this episode of Content Inc., Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use them, but is a great remider not to solely rely on them. Now more than ever it's imperative to build your own content platform and create engagement strategies with your audience and customers. 

There are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the strong foundation to a Content Inc. methodology. Get focused, intentional and create quality content for your audience within your content tilt (see Episode 39) and you will create a solid base as a content expert in your industry. 

The power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with other media can be a great way to grow your audience and leverage a much needed pool of talent. Learn the five ways you can work with media companies to create a solid win-win situation for both of you. 

Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model. 

According to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to download them more and more. In this episode of Content Inc. Joe Pulizzi shares how choosing to launch a podcast has positively affected the brand and revenue for Content Marketing Institute. Learn why podcasting may be your next platform of choice as you develop your Content Inc. model.

If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for getting executive level buy-in to launch a content marketing strategy in your company. Learn how to use preparation, information and a little bit of research to your advantage that will get the decision makers to turn that no into a yes. 

Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc., Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around the globe. 

Now that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back your success. In this episode of Content Inc., Joe Pulizzi shares the various reasons your Content Inc. model may not be working. He also provides some ways to fix what isn't working and put you back on the road to Content Inc. success! 

In this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episodes 25 and 26) Joy Cho launched her blog in 2005 that would be the start to her Content Inc. success story. Learn how Joy used these six steps: The Sweet Spot, Content Tilt, Building The Base, Harvesting Audience, Diversification and Monetization to grow a successful design studio, work with some of the biggest brands in the world and achieve some lofty goals along the way. 

As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content. 

In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement. 

The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback is critical for content ideas and to gain an understanding of what is working and what is falling flat. In this episode of Content Inc., Joe Pulizzi shares five ways you can start creating your own listening posts to gain valuable audience and customer feedback.