Content Inc With Joe Pulizzi

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt. From the research, he shares the five key findings for CE success. Fast to first dollar Plan budget and runway Focus on a niche audience One core platform Diverse monetization Get the full Content Entrepreneur Research here. And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire experience. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receiv

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chap

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for you. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

A special episode with Jay Clouse, founder of Creator Science. Jay unpacks a number of issues, including: The power of your content brand Exit strategies The real meaning of consistency Advice on getting started Resources to make the content engine go Inside YouTube Text vs Audio vs Video Get more of Jay Clouse at Creator Science. See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Appl

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps. Here's two ways to look at your content creation failure that, hopefully, will make you joyous instead of deflated.  This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip before you go into that next meeting. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter

Sometimes we forget why we do the things we do as content creators and content entrepreneurs. In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most.  This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include. A Book Speaking Research An Email Focus The Hit List I go through each one in detail in this episode. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does. In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to T

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019. This is a lesson that content entrepreneurs need to hear. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you. This episode is sponsored by Lulu.com Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at ContentInc.io. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribin

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type • The structure • The tone • Channel integration • The desired action • The editorial plan This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we diversify and develop as many money initiatives as possible. Done and done. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do with your Web3 token project. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get mo

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur you truly know you can be. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podc

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on buildi