Content Inc With Joe Pulizzi

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience. Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better. Need a goal-setting process that works? Well, here you go. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022. In addition, we launched our NFT program, CEX Never-Ending Tickets. This week I discuss to issues I'm been working through. First is the problem with the large increase in teenage suicide. Sort of an evil cocktail of social media plus COVID-19. Second, I talk about what we can do to stop dementia. Both issues are related to screen time. Now is the time we can all take control of this very important issue. Links for this issues include: Suicide rates jump in teenage girls and the Prof G podcast with Dr. Sanjay Gupta. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how to make it happen for your content creation efforts. I believe, over time, this type of NFT will be a successful business model for content creators and event producers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Here's an overview of how I map out my day for my personal training and education process. To be a great content creator, you need a daily plan of what sources you will use to keep pushing yourself, and how you can make time for ongoing training and education. I also discuss our latest training course, Content Entrepreneurship 101, available at https://education.thetilt.com/. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

Well, we didn’t win the US Constitution…but this is going to be big. If you don’t know what I’m talking about, here are the details. As you know from listening to this podcast, I’ve been covering quite a bit about DAOs and digital property rights for content creators. Most of the DAO (decentralized autonomous organizations) examples I’ve been sharing are for media companies and crypto projects. Well, here’s one that really got me thinking. Last week, a group of investors and crypto enthusiasts launched ConstitutionDAO. Their goal? To buy the actual US constitution. Auction house Sotheby’s auctioned it off last week. The estimated price was to go between $15 and $20 million dollars. ConstitutionDAO’s goal was to purchase this version. They say: “We’re buying the US Constitution. For the first time in thirty-three years, one of thirteen surviving copies of the Official Edition from the Constitutional Convention will be publicly auctioned by Sotheby's. It is the only copy that is still owned by private co

I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magazine were to build more loyal audiences with repeat purchases or for lead generation programs for prospects. I worked on projects with Autodesk and Agilent that were mind blowing (and effective). But not all our prospects had multi-million-dollar budgets. Also, many did not have large enough audiences to make the content effort worthwhile. A few years after I started, some of the leaders in our group had an idea for an educational effort around indoor air quality or IAQ. The topic was hot (no pun intended) at the time, and most of the manufacturers in the air conditioning industry were preaching about it. Why? Because their products were better at creating better air quality. Just think casinos before more advanced air filtration system was developed. Go to an older casino in downtown Las Vegas and then walk into a newe

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer. They actually aren't a separate category. I believe you duplicate the fiat model with a secondary token business model. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter.

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets. Are we at the dawn of a new business model for content creators or is this fool's gold? ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the past. Enter...Web 2.5. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)    

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin planning for it. ------- See all Content Inc episodes at the Content Inc. podcast home. Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)     zsQ92p1URxq4xqtMVX3I zsQ92p1URxq4xqtMVX3I