Seeking Wisdom

On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made." No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.

Add this to your list of things to stop doing in 2019 – waiting. On this episode of Seeking Wisdom, DC and DG are at it again, this time talking about why it’s time to stop waiting for perfect. This episode is for anyone who’s ever waited for everyone to agree, only to reach a consensus that is so watered down, you forgot what you were trying to solve in the first place. Or for anyone who’s ever waited to have all their ducks in the row before taking a big leap, and then missed out on the opportunity altogether. Waiting gets in the way of progress and innovation. DC and DG share their tips for how to stay out of the waiting trap and keep the momentum going. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @dcancel @seekingwisdomio. More details on this episode: https://drift.com/blog/waiting-for-perfect/

It's here! The OFFICIAL book on Conversational Marketing from David Cancel and Dave Gerhardt is now available for order everywhere books are sold. Grab your copy of Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) at drift.com/book.

Today on Seeking Wisdom, DC and DG sit down with sales legend Trish Bertuzzi, author of the transformative book The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales. Together they discuss why it’s harder than ever to engage, but easier than ever to sell. Plus, how specific buyer types want to be approached and sold to. Hint: Sales likes video and the phone, marketing likes email and white papers. Later, Trish shares the four books she recommends to every sales leader. You can learn more about Trish and The Bridge Group here. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @bridgegroupinc, @seekingwisdomio. Find this episode’s full show notes on the Drift blog.

This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure).  Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @guillaumecabane, @drift and @seekingwisdomio. You can get more info on this episode of #Growth at: https://drift.com/blog/growth-tools/

Mindset is everything – and on this episode of Seeking Wisdom, DC and DG talk about the power of changing your mindset to help change your life. Whether you’re starting a new job, a new project, a new business, or training for a marathon, this episode will help you unlock the power of a growth mindset and realize the difference between scarcity and abundance.

What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.

On this episode of Seeking Wisdom, DC and DG sit down with Sarah Nahm, CEO of Lever. Sarah grew up in Alabama, studied design at Stanford, worked at Google and wrote speeches for Marissa Mayer. Now at Lever, she helps organizations with the ‘art and science’ of hiring the right people. Today, why Sarah hates job descriptions and instead focuses on impact descriptions, how to hire for hypergrowth, making diversity and inclusion a hiring priority and more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel, @srhnhm and @seekingwisdomio.

On Part II of the Best of Seeking Wisdom from this year, DC and DG discuss Will Smith’s storied rise to success, why being uncomfortable is the secret to personal growth and their key to taking feedback – sleep on it. Plus, former Facebook and Google exec Molly Graham on culture and employment branding. Lessons from Charlie Munger on “liking/loving tendency,” AKA why you can’t just learn from people you like. And lastly, DC and DG wrap it up with the secret trick to finding the next group of leaders at your company and the importance of learning to say “no.” Be sure to tune in and we’ll see you back here next year! Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio.

On this very special best of 2018 mash up, you’ll get insights from guests throughout the season, and, as always, nuggets of wisdom from DC and DG. On Part I, hear from ProfitWell’s Patrick Campbell on content strategy, pricing and the future of the subscription economy. Rich Roll and Brad Stulberg break down the emergence of wellness, fitness, mindfulness and well-being as major categories. Plus, Amy Chang, advisor, board member and Cisco SVP on why a diversity of personality types and not just backgrounds is key. Sales expert David Priemer talks about effective selling and how to ensure your message gets through. And to wrap it up, DC and DG discuss the six principles of Influence and why it’s the book every marketer should know cold. Be sure to tune in and we’ll see you back here next week for Best of Seeking Wisdom: Part II! Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhar

On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on. This experiment framework can apply to all parts of your business. Ready to get started with your own growth experiment? Tune into #Growth now.

It's a special holiday edition of Seeking Wisdom

In the Season 1 finale of #Exceptions, host Jay Acunzo goes inside a seemingly ubiquitous brand in the business world today: Zoom. In talking to the company's CEO Eric Yuan and head of marketing Janine Pelosi, we learn why they refuse to settle for conventional wisdom and how they orient their team to push past "best practices" to build an exceptional customer experience. Plus, the heartwarming story of a second-grade teacher connecting his students to countries across the world through the Zoom platform. If you like it, be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and say hi on Twitter: @jayacunzo @seekingwisdomio @zoom_us.

Alright. If you’re into personal productivity (and getting more stuff done at work) then this episode is for you. DC and DG talk about Slack and a recent shift in how we’re communicating internally at Drift, plus lessons from Stephen Covey’s 7 Habits of Highly Effective People, and a new book “Make Time: How to Focus on What Matters Every Day.” Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt @dcancel and @seekingwisdomio.

Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio. In this episode: 0:13 – Introduction to Matt, the host of #Growth 0:44 – What is #Growth? 1:13 – Choosing the lever that matters 1:46 – An example: Facebook 2:29 – Start with AAARRR (pirate metrics) 3:39 – A caveat for startups 4:03 – Map out your funnel and locate drop-offs 4:58 – Get the low-hanging fruit 5:29 – Go deep on one thing 6:09 – Should you start at the top

We've got some exciting news from Drift and the Seeking Wisdom family of podcasts! We're launching a brand new show called Growth, hosted by Drift's Matt Bilotti, Senior Product Manager on, you guessed it, our Growth team. His show covers everything from growth tactics, the metrics that really matter to your bottom line, funnel mapping, how to run certain experiments, magic moments and so much more. You can also expect to get exclusive insider tips from growth leaders at top B2B companies on the tactics and strategies they use every day. Finally, a show for all you growth folks! Be sure to tune in. Plus, #Build is getting it's own dedicated feed! Make sure you don't miss an episode by searching for and subscribing to the Build from Seeking Wisdom feed today. Be sure to give all our new and existing pods ⭐️⭐️⭐️⭐️⭐️⭐️ and as always stay up to date with all things Drift at drift.com/blog.

Mentors. Role Models. Learning from others. Those are topics we talk about regularly here on Seeking Wisdom – but there are actually 3 types of role models to follow and watch if you want to grow in your career, business, or personally. DC and DG break down Role Models, Reverse Role Models, Anti Role Models, and more on this episode of Seeking Wisdom. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In this episode: 0:31- Introduction to today’s topic on role models 2:00 - Role models in general and why you need them 2:20 - Role models allow you to see what’s possible. 3:00 - Learn what works and doesn’t work from other people. 3:21 - We are in a constant fight with our own egos. 4:35 - We all model throughout our lives, but we get to a point when we stop modeling. 5:25 - The best marketers learn faster than anyone else. 6:13 - The classro

On this episode of #Build, board advisor and Senior Lecturer at Harvard Business School, Julia Austin, shares her point of view on what makes a truly great product manager. How does she know? Well years of experience spent as CTO at Digital Ocean and VP of Engineering at VMWare and Akamai. Julia also opens up about her time as a lecturer at Harvard Business School and experience serving as a board advisor to startups including Drift, Wistia, Help Scout, ZappRx and others. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @austinfish. In this episode: 0:09 – Maggie introduces Julia Austin 0:40 – Introduction of the two big topics of today’s show: 1. What is a great product manager, 2. How one builds a carrier in production management 0:57 – Julia shares how she went from production itself to teaching about it 4:23 – Product manager is not a cool C

In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one that explains why customers send Lessonly unsolicited letters praising them, and why the company's VP of Marketing spent a recent evening alone in his garage, spray painting 700 toy llamas gold. This is an #Exceptions episode unlike any other. If you like it, be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and say hi on Twitter: @lessonly @kyleplacy @jayacunzo @seekingwisdomio.

 In this episode: 
0:35 - You’re only as good as your last at bat. 1:20 - Read Break the Wheel 1:56 - Meet Lessonly 2:56 - Jay reaches out to one of Lessonly’s happy customers. 4:10 - Putting the customer at the center of it all 7:17 - Jay explains Lessonly’s road map… with llamas. 9:00 - Jamie advocates really knowing what conference you’re going to. 10:09 - If Lessonly were a person it would be

On this episode of Seeking Wisdom, DC and DG discuss former Intel CEO Andy Grove and his book High Output Management – which just might be one of the most important management books of all-time. Plus DC shares one secret tell that will show you who your next great manager might be. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. In this episode: 0:47 - Introduction of the book covered in this episode, High Output Management by Andy Grove. 1:07 - How Andy Grove has made an impact 2:28 - Why it’s important to pair your learning with a moment in time 3:05 - Main lesson of the High Output Management: be conscious of how everything you do reflects on the people who work for you. 3:30 - Additional lesson: everything you do/don’t do counts and says something about you to your team. 4:17 - Be able to model good management and leadership for yo