Employer Branding Podcast

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Show notes: http://employerbrandingpodcast.com The career site of the FBI: https://www.fbijobs.gov Connect with Peter: https://www.linkedin.com/in/petersursi The Employer Brand Index: https://employerbrandindex.co Learn more about Link Humans: https://linkhumans.com

How Leadership Brand Affects Talent Attraction, with Morgan Hoogvelt by Jorgen Sundberg

What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interviews. Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for over 20 years, her job is focused on supporting the team members of Southwest. Show-notes will be available at: https://employerbrandingpodcast.com Connect with Shari on LinkedIn: https://www.linkedin.com/in/shari-perez-conaway-3270184/ Fly your bags for free? https://www.southwest.com/ Check out your company's Employer Brand Index: https://employerbrandindex.co

What's hot and what's not in terms of campus recruitment? Today we'll find out, with the expertise of Nicole Dorskind, who is leading the ThirtyThree business in North America. ThirtyThree is an international communications consultancy that works with some of the world’s most renown brands. Nicole is a strategic leader with a global understanding of how corporate strategy and people strategy connect to deliver better business performance. Connect with Nicole on LinkedIn: https://www.linkedin.com/in/nicole-dorskind-91620017/ BOOK: Employee Advocacy: The Ultimate Handbook: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/ Learn more about The Employer Brand Index: https://employerbrandindex.co Sign up to the Link Humans newsletter: https://linkhumans.com

Subscribe to this podcast: https://employerbrandingpodcast.com Connect with Rayanne on LinkedIn: https://www.linkedin.com/in/rayannethorn/ HR Latte Podcast: https://twitter.com/hrlatte Check out the Employer Brand Index: https://employerbrandindex.co

Ever heard of the power of storytelling? Of course you have. Want to know how to apply effective storytelling to employer branding and/or recruitment marketing? Congrats, you’ve tuned in to the right episode. Lauryn Sargent is a founder at Stories Incorporated, a company that is half story consultancy and half creative studio. She has been a co-creator of a company currently working with best-in-class and emerging employer brands like Dell and EliteSEM. Show-notes will be available at: https://employerbrandingpodcast.com Connect with Lauryn on LinkedIn: https://www.linkedin.com/in/laurynsargent/ Stories, Inc: https://storiesincorporated.com/ The Secret to Boosting Employer Brand with Predictive Hiring [Webinar Replay]: http://bit.ly/EBHiringWebinar Learn more about The Employer Brand Index: https://employerbrandindex.co

Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry's, Dermalogica, Dollar Shave Club, Dove, Hellmann's, Knorr, Lipton, and Magnum. But what about the employer brand? Anuradha Razdan is Vice President HR, Home Care and Head of Global Talent Attraction and Employer Brand at Unilever. In this interview, she talks us through the culture and purpose of the company, and about how they recently developed and launched a new EVP. New EVP video: https://www.linkedin.com/feed/update/urn:li:activity:6410069081399001088/ Unilever Careers: https://www.unilever.com/careers/ Full show notes are available at: https://linkhumans.com/unilever/ Check out the Employer Brand Index here: https://employerbrandindex.co Subscribe to the Employer Branding Podcast: https://employerbrandingpodcast.com

According to McKinsey, 90% of major brands are making it a top priority to focus on branded customer experiences as their main differentiator. Hence it makes sense that the focus includes the quality of the branded candidate experience as well. Russell Miyaki is Senior Vice President, Global Creative Director at TMP Worldwide in New York. In this episode, he gives us the full scoop on branded candidate journeys. Connect with Russell on LinkedIn: https://www.linkedin.com/in/russellmiyaki/ WEBINAR: The Secret to Boosting Your Employer Brand with Predictive Hiring, feat. Kristen Hamilton of Koru, July 25th at 12 noon EDT, sign up now ==> http://bit.ly/EBHiringWebinar BOOK: Employee Advocacy: The Ultimate Handbook: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/ Learn more about The Employer Brand Index: https://employerbrandindex.co Sign up to the Link Humans newsletter: https://linkhumans.com

Creating employer brand films is costly and the lifespan of videos are not what they used to be. Hence today we’re going to chat about user-generated video content. Alykhan Rehmatullah is the CEO & Co-Founder of Altru, a mobile-first platform that allows candidates to engage directly with a company's employees, allowing employees to share their firsthand perspectives through short-form video. Learn more about Altru: https://altrulabs.com Connect with Alykhan on LinkedIn: https://www.linkedin.com/in/alykhan-rehmatullah-5658ba40/ Podcast show-notes: https://employerbrandingpodcast.com Employee Advocacy: The Ultimate Handbook FREE on Amazon until Friday: https://www.amazon.com/Employee-Advocacy-Ultimate-Handbook-should-ebook/dp/B073JNDF2D/

This week, we’re chatting with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, in this episode she talks about how the company works with employer brand and recruitment marketing. Show-notes will be available at https://employerbrandingpodcast.com Check out Lockheed Martin Careers: https://www.lockheedmartinjobs.com/ Connect with Charlotte: https://www.linkedin.com/in/charlotteejones/ How to Measure the ROI on Employer Brand (webinar replay): https://bit.ly/MeasureROIofEB The Employer Brand Index: https://employerbrandindex.co Employer Branding Podcast LinkedIn Group: https://www.linkedin.com/groups/3984352

In this week's episode, we’re going to chat about Diversity & Inclusion, a hugely important topic, and how it impacts your organization’s employer brand. Tayo Rockson is the CEO of UYD Management, a strategic leadership and consulting firm that helps corporations improve their bottom line by incorporating diversity, inclusion and social justice strategies. The company helps leaders, organizations, and communities focus on the issues that matter most – locally, globally, and financially. Connect with Tayo: https://www.linkedin.com/in/tayorockson/ UYD Management: http://uydmanagement.com/ Show-notes will be available at https://employerbrandingpodcast.com Diversity & Inclusion at America's Top 10 Tech Companies: https://linkhumans.com/diversity-inclusion-tech-companies/ The Employer Brand Index: https://employerbrandindex.co

Today we’re going to chat with a growing tech company battling it out over talent with the usual behemoths. Lots of tips on how to go about winning as a challenger brand today. Chris McMahon is the Vice President, People & Culture at Turbonomic. He is a people strategist that enables energetic cultures at high growth Boston area companies such as Turbonomic, Vistaprint, Endeca and 170 Systems. Passionate about hiring and developing great talent and leadership across the globe for Turbonomic as it continues its path of hypergrowth. Justin Graci is the Marketing Manager, Corporate & Talent Brand at Turbonomic. As brand marketing manager, he's in charge of developing digital strategies and communications that help support the corporate brand and how Turbonomic is perceived by customers, partners and candidates. Working cross-functionally with almost every team within the org, he's the storyteller evangelizing what the company does best. Connect with Chris: https://www.linkedin.com/in/chris-mcmahon-2b3359/ C

Today we’re going to chat with a global insurance company based in London that can trace its history back to 1696. Does this heritage help when trying to attract and retain the same tech talent as everyone else? We’ll find out. Jonny Briggs is Group Head, Talent Acquisition at Aviva, as well as a judge of the Employer Brand Management Awards. Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonathan-briggs-a909a46/ Show-notes will be available at https://employerbrandingpodcast.com WEBINAR: How to Measure the ROI of Employer Branding, June 27th 11am EST/4pm UK: http://bit.ly/MeasureROIofEB Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

This week we're discussing how to bring recruitment and marketing together to lead the future of talent acquisition. Lori Sylvia is the Founder & CEO of Rally Recruitment Marketing, a new online community forum where the best ideas in recruitment marketing are learned and shared. Rally mentors include our friends Ben Gledhill, Adam Glassman, Debbie Celado, Jared Nypen, Lane Sutton, Shaunda ZIlich, Audra Knight and many more. Connect with Lori on LinkedIn: https://www.linkedin.com/in/lorisylvia/ Check out Rally Recruitment Marketing: https://rallyrecruitmentmarketing.com Show-notes will be available at https://employerbrandingpodcast.com Latest Link Humans newsletter: https://mailchi.mp/linkhumans/measure-roi-employer-brand Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels. Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/ Tune in to the Talent Cast podcast: http://thetalentcast.com/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode we'll be diving into how Jennifer built the employer brand team from the ground up, is competing with smaller tech companies and differentiated their global employer brand to stand out. Jennifer has over 20 years of Human Resources experience including start-up and global Fortune 50 companies in various roles. Connect with Jennifer on LinkedIn: www.linkedin.com/in/jenniferjonesnewbill/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questi

For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams. Connect with Brad on LinkedIn: www.linkedin.com/in/bradowens/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com

After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting programs, all while caring for the candidate, new hire and employee experience and telling the employer brand story. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriecorbin/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Subscribe to the Link Humans newsletter: https://linkhumans.com Got questi

How do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com