Employer Branding Podcast

What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks EB is heading in the future and what tech stack he uses on a daily basis. Connect with John on LinkedIn: https://www.linkedin.com/in/johngrahamcreative/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world. Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/ The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/ Employer Brand Strategies Conference in San Diego, 22-24 May:

Today we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. Kursty Groves is Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes of the world’s most innovative companies, uncovering insights that drive their success. Her latest book, Spaces for Innovation, guides leaders and designers alike through the important elements that make effective environments for exceptional work performance. Connect with Kursty on LinkedIn: https://www.linkedin.com/in/kursty/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https:

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark. Connect with Charu on LinkedIn: https://www.linkedin.com/in/charumalhotra1 More on Employee Advocacy: https://employeeadvocacybook.com Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction. Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryanadams1 Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds. And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs). Lisa on LinkedIn: https://www.linkedin.com/in/lchartier/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com Correction: The book mentioned in the interview, "Feel The Fear And Do It Anyway" is authored by Susan Jeffers, not Brene Brown.

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more. Find Amy on LinkedIn: https://www.linkedin.com/in/amysawbridge/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand. Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns. Show-notes at https://employerbrandingpodcast.com Find Ovidiu on LinkedIn: https://uk.linkedin.com/in/ovidiuvoina Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends. Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major trends of 2018. Show-notes at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, in this episode she shares how they go about attracting and retaining talent with employer brand. Show-notes at https://employerbrandingpodcast.com Find Quila on LinkedIn: https://www.linkedin.com/in/quilaisraelson/ Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered. Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK. Show-notes at https://employerbrandingpodcast.com Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-keith-97395825/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index: https://employerbrandindex.co Need an employer brand speaker? Email: jorgen@linkhumans.com

Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in 180 countries. Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she shares how the company goes about hiring over 7,000 generation Z employees. Show-notes at https://employerbrandingpodcast.com Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jenniferprevoznik/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index here: https://employerbrandindex.co Need an employer brand speaker? Email: jorgen@linkhumans.com

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees. Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO. In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company back into the talent spotlight. Show-notes at https://employerbrandingpodcast.com Connect with Craig on LinkedIn: https://www.linkedin.com/in/wcraigfisher/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index here: https://employerbrandindex.co Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk Got questions? Email jorgen@linkhumans.com

This week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness a new set of values to drive this change across the business. We speak to Angelika Inglsperger, Group Head of People Attraction and Talent Management at Allianz Group. Shownotes at https://employerbrandingpodcast.com Find Angelika on LinkedIn: https://www.linkedin.com/in/angelikainglsperger/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk Need an employer brand speaker? Email jorgen@linkhumans.com

This week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little bit of an image challenge and has slipped in talent attraction rankings lately. Sound familiar to your employer? We get the full scoop on how to turn the tide from Chris Knorn, Global Director Employer Branding at Siemens based in Munich. Get the full scoop at https://employerbrandingpodcast.com Find Chris on LinkedIn: https://www.linkedin.com/in/cknorn/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk

This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We get the details from Kerstin Wagner, Head of Talent Acquisition at the company. Get the full scoop at https://employerbrandingpodcast.com Connect with Kerstin: https://www.linkedin.com/in/kerstin-wagner/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Follow this podcast on Twitter: https://twitter.com/employerbranduk

This week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear employer brand has been to the journey. All this and more in our chat with Debbie Celado, who is the Vice President - Employer Brand Marketing at Citizens Bank. Find Debbie on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditional company with a rich heritage can stay current and attractive to tech talent. Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahdovlo/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Brand & Social Media Lead - Americas at Dell to get the full scoop. Find Dalhia on LinkedIn: https://www.linkedin.com/in/dalhiarodriguez/ Read the full show-notes: https://employerbrandingpodcast.com 10 Reasons Why Employer Branding is Important: https://linkhumans.com/blog/employer-branding-important Employee Advocacy, The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk