Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google. Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it. In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think. In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newslett

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity? And FIPP suggests that future growth lies in niche media and underserved international populations. In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post). ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRad

In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap. In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition. ------ Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.   Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html). Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility). The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way.  It's been an amazing ride.  Thank you for making it possible. #ThisOldMarketing

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Foxhttp://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/ Something Is Wrong On The Internethttps://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2 IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expandinghttps://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS A

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt? 2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91 IN DEPTH Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802 Ryan Skinner From LinkedIn’s Posthttps://www.

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker’s Successful Siege on Facebook Enters the Second Monthhttp://adage.com/articl

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS     Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles ht

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms. This week's story links: Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  QUICK HITS Who are 2017’s Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670 Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-sug

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17  Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/ Snapchat will now show you more info about the cool places your friends are visitinghttps://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers Key Trends In Social and Digital News Mediahttp://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/ IN DEPTH

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy. This week's story links: Content Marketing World videos at http://cmi.media/video17  Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  NEWS   Google Tells Publishers We Come In Peacehttps://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361 Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/amazon-will-soon-2000-people-adverti

In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters.  Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17  Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  QUICK HITS     Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095 Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show   Twitter Testing

In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC dealhttps://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduateshttp://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon AlexaH/T W.

In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS   Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Datahttps://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574 Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Siteshttps://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211   Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Mediahttps://www.med

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b This week's story links: DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a   RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, and the boys believe this is one big waste of time. Rants and raves include Rob Scallon and Taylor Swift. This week's TOM example: Warsaw, Indiana. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr199b QUICK HITS Is Google Getting Ready To Buy Marketo http://marketingland.com/google-getting-ready-buy-marketo-222663 Trade Desk Responds To P&G’s Pritchard’s Call For Actionhttp://adage.com/article/digital/trade-desk-responds-p-g-s-pritchard-s-call-action/310305/ IN DEPTH NEWS Fire Writers Make Videos Is Latest Web Recipe For Publishers http://adage.com/article/digital/fire-writers-make-videos-latest-web-recipe-publishers/310280/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr199a RANTS AND RAVES

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than a cyclical blip. Add to that, Google begins to reimburse clients and agencies for ad fraud...but is it enough? The Washington Post adds artificial intelligence to native and Goop gets leveled by Truth in Advertising. Rants and raves include Australia (yes, the entire continent) and U-Haul Trucks. This week's TOM example - CTO Advisor.  This week's story links: Opening Sponsor WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr198b QUICK HITS WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sinkhttps://www.wsj.com/articles/wpp-lowers-growth-forecast-as-advertisers-cut-spending-1503474230 Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguardhttps://www.wsj.com/articles/google-issuing-refunds-to-advertisers-over-fake-traffic-plans-new-safeguard-1503675395 Washington Post Brings Artificial in

This week, Joe and Robert cover Apple's $1 billion dollar investment in original content...plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing?  Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS Apple To Spend $1Billion On original TV Shows For Its Streaming Platformhttps://techdigg.com/2017/08/16/apple-to-spend-1-billion-on-original-tv-shows-for-its-streaming-platform/ The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad https://www.nytimes.com/2017/08/15/magazine/the-rise-of-the-fidget-spinner-and-the-fall-of-the-well-managed-fad.html?emc=eta1 Brands Will Not Be Eclipsedhttp://adage.com/article/digital/ready-a-total-eclipse-art-marketing/310166/ IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to Quali