Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert says yes, Joe says no, and Nike starts to create IP for Web 3. In the continued platform wars, Google and Amazon start a war with Roku over search and data. Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world. Disney lowers Disney+ expectations. Can they compete with Netflix? Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC. Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade. And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram? The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here. In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs. This Old Marketing can be found on Twitter at #ThisOldMarketing. -------- The world has changed and so has the way we learn. Embrace a new approach to building the skills and knowledge you

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing. Why? Because the platforms aren't giving out enough? Because there are big winners and some losers? The creator economy is a huge success. Change the perspective a bit and see. Justin Blau has developed a new NFT marketplace for musicians. Could this be the future business model for content creators? Rants and raves include a huge rave on the Sugar Factory and a continued rant on the lack of calling the practice content marketing. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators? At the same time, Facebook is dealing with whistleblower allegations on the Hill. Well, Facebook's stock tanked and worries surrounded the tech giant. Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theories that actually make some sense (if you are drunk or high), from a PR switcheroo to an attack against SNAP and TikTok. In other news, Chase buys Zagat...with a Chase credit card. Rants and raves include an in-depth look at YouTube for creators from MatPat and Playboy's strategy takes a turn. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals. Some strategies discussed include: - Moving from rented to owned land. - The opportunity in email. - Trends in social media. - Social tokens, NFTs and DAOs. - Content marketing mission statements and more. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move? Is there an opportunity to purchase small, digital communities? Heck yes. And...Is F* You Pay Me the real deal? Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOl

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market. Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for. Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach. And CMO optimism is higher than ever. Are they right? Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ----

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator. Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord. In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance? The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator? And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio. In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! -----

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this? Vanity Fair believes that creators are in trouble either way. Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years. And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters. Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with download

A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New York Times finally release their Substack killer. But will it actually work? Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million". ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMar

Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content. Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so. The Gap's Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data. Facebook will show its first movie, while Amazon pools its resources to become one of the biggest media distribution companies in the world. And digital media adoption overtakes traditional media for the first time, but there is a huge missed opportunity that no one is seeing. In rants and raves, both Joe and Robert rant about the coverage of the Olympics, while Joe recommends the Olympic coverage from Snoop Dogg. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and

Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money? Apple, Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies? After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time. And Spotify moves to dominate the podcast space. Will it work? Rants and raves include a shout out to Marketing Dive, YouTuber Miles Beckler, and Dax Shepard breaking down crypto. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space. Substack is getting into the podcast game...big time. Is this a good move or just clutter? Everyone is after the 50 million estimated content creators. In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser. TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech. Printed books soar, but is the new opportunity really in print magazines? And finally, the advertising market is booming, but not by the normal players. In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options. And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit. In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis." ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness. While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday. In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity? And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals. Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ C

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures. And podcasts continue to go big, now accounting for over $1 billion in advertising revenues. Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.