Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not. Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up? Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars. And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything. Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.sit

Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform. And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything). Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside.  This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episo

In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever? Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag. Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both. And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy. In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center. Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer. And are celebrity podcasts really that bad? The short answer? Yes. In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out? And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company. Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right. And finally, is everything turning into paid subscription? Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls. Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant. And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go. And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch. Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date. Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days. And we've seen the future and it is Food52 with their purchase of Dansk. Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though. And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody! Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come? Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators? And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out. Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on. In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will? Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class. In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue? And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more. Clubhouse is also adding creator payment options. Robert is still not happy. Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse. And guess what? Medium is pivoting again. This time, they are looking at a Substack model. Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers. This week's sponsor: Dialogue Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch." Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out. In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.  

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good). In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing. Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars. Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Ge

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market. Axios details the ever-increasing amount of gambling properties getting into the content marketing game. Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces. And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris? In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb. ------ This week's sponsor: Exceed.ai It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of

In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number. Print is back again, while the great ad tech consolidation is upon us. Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on your website here. -----

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies. And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech. Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on yo

It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive? Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids. Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project. Catch past episodes show notes at ThisOldMarketing.site.

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter. The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best. Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias. Catch past episodes show notes at ThisOldMarketing.site.