Dentistry Uncensored With Howard Farran

I’m sorry, we can’t see you today. Please wait in line and give us your money another day. Having your customers wait in line to give you money is an idea that given enough time will make your business obsolete and dead as a doornail from some competitor dentist who doesn’t have lines. If I can’t come in today and give you money then hit your gas pedal to add capacity, operatories, associates, hours, or buy the technology that allows you to work faster. Or, you can hit the brakes and raise your prices. This will shorten the line by making the people who value you less and are unwilling to pay you more to see you today, to get out of line, so the people willing to pay more are allowed the freedom to pay you more money for the extra value of being seen today. Same day dentistry is the fastest way to increase your case acceptance. If you sell a bottle of water for $1 and your profit margin is 10 cents (represented by the bottled water cap) then your profit margin is 10%. If you raise your price one dime (which w

Is your house in order? Are you poised forward growth? The first Dollar General store opened in Springfield, Kentucky in 1955 and today has 16,368 stores in the U.S. which is 3.5 times as many as the 4,743 Walmarts. They locate their 7,500 square foot stores and plan their merchandise selection to best serve their target customers of the low and fixed income households who are underserved by other retailers, with 75% of their stores in towns with less that 20,000 people. Going where your completion ain’t is the antonym of being just another me too product and service. In the past Dollar General had trouble with mergers and acquisitions and found starting their own de nova stores worked better, measuring their success with the final metric being same store sales growth. If your only dental office, or all of your offices are shrinking in same store sales the. you need to stop, adjust and get back to growth before you start expanding. Dick and Mac McDonald, now you know why they call it McDonalds, spent six year

Dr. Doug Depew has been practicing in the Northwest suburbs of Atlanta Georgia since 1990. He graduated Magna Cum Laude from the University of Georgia, received his dental degree from the Medical College of Georgia, and received his certificate in orthodontics and master's degree from Baylor College of Dentistry at Baylor University. Dr. Depew is the founder and Academic Director of Trapezio, which provides formal training for orthodontic staff members and is endorsed by the American Association of Orthodontists. As the program creator, Dr. Depew is frequently invited to speak at professional meetings around the country and overseas. Dr. Depew is also proud to have served as a member and chairman of the AAO Council on Technology. Join the community on Dentaltown at https://www.dentaltown.com

Female-friendly Lowe's started in 1946 and has 2,197 locations. Home Depot started in 1978 and has 2,296 locations. Home Depot focused on men because 90% of the 11.4 million U.S. construction industry workers were males while Lowe’s focused on females because they knew home improvement decisions are made by women, who also make 75% of all dental appointments. OB-GYN became a specialty in 1880 and was founded by the horrible unethical man James Marion Sims who is credited as the “father of modern gynecology”. The word hysterical comes from Latin hystericus "of the womb" thought to be exclusive to women sending them into uncontrollable and neurotically insane owing to a dysfunction of the uterus, the removal of which is still called a hysterectomy to this day. Today women comprise 58% of practicing OB-GYNs and 84% of residents, with males down to 16%. Today 52% of pediatric dentists are female up from 14% in 1998. Today dental school graduation classes are now 51% female vs 46% in 2009, 35% in 1999, 27% in 1989

Hire on attitude and train for skills is what made Atlanta based Chick-fil-A started in 1967 by S. Truett Cathy. They do $11 billion a year with only 2605 locations, averaging $4.8 million per store, compared to McDonald's $2.7 million. The franchise fee is only $10K, the average franchisee earns $200K a year, you can only own one store, all because they want long term happy employees that stay twice as long as the average fast food employee. They say “My pleasure” instead of “Thank you” which is probably why S. Truett lived to the ripe old age of 93, when he died September 8, 2014.

What can dentists learn from the UFC - Ultimate Fighting Championship? You think dentistry is tough? How would you like to go to work and get punched in the face, literally? When Dana White and the Fertitta brothers, Frank and Lorenzo purchased the Ultimate Fighting Championship (UFC) in 2001 for $2 million, it was banned from Pay Per View and every major television network. Even right here in Arizona the late Arizona Senator John McCain did everything he could to block the UFC referring to their brand of violence as human cockfighting which is laughable coming from a man who never met a war he didn’t want to the USA to fight in, and today it’s worth $7 billion, and you can't pull the trigger on buying your own dental office. Avoid the naysayers and focus on your true core customer patient fans that want to only see you just like they want to see Nate Diaz fight tonight despite his 12 losses. You know why he has 12 losses? Because he never turned down a fight and you turn down, quit, and give up on every roo

The secret sauce at Blockbuster was the experience, what is your everyday patient experience like? Blockbuster started in 1985 renting VHS movies for 70% of sales and 30% for merchandise, popcorn, candy, and late fees. They peaked in 2005 and went bankrupt in 2010 after steadily declining to subscription services like Netflix that comes to you, instead of you going to them which is a much better experience, paying per movie at Blockbuster, or going to one of the 40,000 Red Box locations which was started by Mitch Lowe, SVP of McDonalds in 2003. (In 2000 Blockbuster declined a deal to purchase Netflix for $50 million) were both killed by a better experience at home, streaming video technology like Netflix, and getting too expensive unlike Arizona ice tea which kept their price at 99 cents by printing it on the can.

Santosh Patel, President and Co-Founder of Complete Specialty Solutions, is committed to driving collaboration between general dentists and specialists by providing a turnkey in-house specialty solution. With over 15 years of large-scale operations experience in both the medical and dental industry, Santosh and his team are helping DSOs/Groups/Solo offices thrive by addressing the needs expressed by patients for comprehensive in-house dental care. Join the community on Dentaltown at https://www.dentaltown.com

Do you have ED? Come on doc, it's really not that hard. The hospital Emergency Department (ED) patients are admitted for treatment 15% percent of the time, resulting in profits of 8% on low paying government insurance Medicaid and Medicare and 40% on high paying privately insured patients. This is why oral surgeons earn $448K and endodontists earn $307K because they all have ED - Emergency Department that know they have to see every emergency from their Too 10 referrals which is why they always have an extra one or two emergence department operatories that no one is ever scheduled in unlike my general dentist homies who only earn $197K while telling the patient they don’t have an opening today and then telling me and their denral supply rep that they can’t afford an extra operatory. Please tell your friendly oral surgeon and endodontist that I told you he had ED and please, no hard feelings. Check out this topic on Dentaltown

I’m lovin it if you own your dental office, land and building. McDonalds does via the Harry J. Sonneborn (1916-1992) Model because McDonalds is really a real state company that owns all of their McBuildings, charging 8-15% of store sales as rent, with more earnings from McRent than selling McBurgers and McFries. This is what Dr. Rick Kushner DDS does with his Comfort Dental franchise with over 150 independently owned offices in 13 states across the U.S. and why he could donate $1 million to Marquette Dental School for the Comfort Dental clinic.

In-N-Out proves you need to simply get good at one thing, specialize, and reduce manager turnover by paying them on average $160,000 a year to manage a single location so they stay 14 years providing a consistent experience. In-N-Out isn’t racing to a city near you because they take their time to open consistent de novo locations with the same simple, quality in a world of turnover. When CEO Lynsi Snyder was asked how big the company was she said 29,000 associates, it’s a pretty big family.

Do you warranty your work? It’s cheaper to keep them than replace them. Loyalty programs like warranties, birthdays, & bleaching for life is better than marketing. Increasing retention rates by 5% increases profits by 25% to 95%.

After eight years of higher education, paying 100% of costs himself, Dr. John A. Wilde spent two years in the Army Dental Corp before beginning a practice from scratch in Keokuk, Iowa. By age thirty, he was debt-free, owning outright his new country home and the practice he’d designed and had built. By forty, John was financially able to retire. At age fifty-three, he fully retired. He has had six books and over two-hundred and twenty articles published, and may be reached at 309-333-2865 or jwdentist@hotmail.com. Join the community on Dentaltown at https://www.dentaltown.com

Donot judge me! Why did you go to dental school? Because you were fed up with the hole business!

Gabriel Asulin is an international expert in the management and marketing of dental Practices and the author of the book "Turn Your Dental Practice into a Successful Business - the Gabriel Asulin Method". The book has been translated also into Spanish, Russian, Bulgarian and Hebrew and is considered as a bestseller in the global dentistry market. In recent years, Gabriel is considered a "guru" in the field of marketing and promoting dental clinics worldwide, having consulted for hundreds of dental practices around the world. Gabriel has developed unique methods in the field that are successfully implemented in a great many practices. Join the community on Dentaltown at https://www.dentaltown.com

What is your waiting room worth? At Cracker Barrel it’s worth 20% of sales, $2.7 billion a year, $415 per square foot, which is in line with Wal-Mart, while your patients in the USA spend $33 billion a year just on toothpaste.

Department store magnate John Wanamaker (1838-1922) said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half." How many phone numbers do you have?

Only two industries have lines: Healthcare and Government. Get rid of your lines.

Are you playing with a full hand - Faster, Easier, Higher Quality, Lower Cost, and Smaller - or are you just making noise until someone does?

Ted has over 25 years of experience running technology companies, including two similar to Kaleidoscope (in different industries). He is an expert in all aspects of digital marketing, and a passionate leader/mentor. Ted holds an BA/MBA from Harvard, having graduated in the top 5% of his class. He has traveled to 60 countries and 47 states. Ted begins his days in Florida with yoga on the beach. Charis has over 25 years of experience in marketing, with 17 of those years involved in her husband’s orthodontic practice. She is the proud owner/Mom to Heidi, a 4.5-lb Havapoo, who can often be found sleeping on the desk while ‘Mommy’ works. Mary Kay Miller has over 50 years of experience in the orthodontics arena, 35 years in private practice and 15 years as the 1st orthodontic online marketing consultant in the US and owner of Orthopreneur Internet Marketing Solutions, one of the first private web agency specializing SEO and strategic web services for the orthodontic profession. Join the community on Dentaltown at h