Secret Sauce - The Restaurant Marketing Podcast

We look at Restaurant Fitouts - is it worth spending all that money?  We also look at some of the menu ideas that really work to draw customers in.  We look at great customer service, great menu items and how Restaurants are using Bartercard to build their business. In Restaurant Autopsy we look at 2 mistakes that killed one of our favourite local Restaurants.  Great food, great value and a great experience wasn't enough to save this Restaurant.

Restaurant Email Marketing is one of the secret ways that many really successful Restaurants use to drive people to the quiet times of the week and the quiet times of the day.  We cover the tools you need to gather emails automatically, to email out to those emails and to measure the effectiveness of your email campaign.  Best practise email campaigns can add over $100,000 of Revenue to your Restaurant, so why aren't you sending emails out today?

We look at Restaurant Marketing from the customers persepctive as we go in search of great restaurants with great marketing to help you better understand how customers are looking for places to eat.  This episode covers our last trip to San Francisco, where we some some great marketing and eat at some great Restaurants.  More importantly, we look at some restaurants that we didn't visit.  You rarely find out why a customer didn't come in, but in this episode we discover some of the things that can make a customer go else where.

Database marketing means an end to the quiet nights of the week in your Restaurant.  Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant.  It will even increase the value of your Restaurant when you want to sell it.  We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability in your Restaurant.  Discover how successful Restaurateurs use their database every week to grow their business, more importantly we've got a great way to do Database marketing whenyou don't have a database.

Many Restaurants have awesome looking websites.  Many Restaurants pay thousands or tens of thousands of dollars on great looking websites, but many Restaurants don't have websites that are lead magnets, drawing in new customers day in and day out. Your website should do the sales and marketing.  Your content is the SEO marketing and the desing is the sales.  In this episode, we look at getting the balance right.  We look at some case studies and show how a little tweaking can make a big difference in the traffic that a Restaurant website receives, the bookings you take and ultimately your Restaurant revenue and profit.

Facebook is the Number 1 Social Media Marketing platform for many Restaurants.  We look at some of the mistakes that people make with their Facebook page and some great examples of Facebook tactics to build your Community.  We also go through the different types of content that work well on Facebook.  More importanmtly we talk about ways to generate that Facebook content as quickly and easily as possible.

SEO is a critical part of any online marketing recipe.  It is also an area that many Restaurants lose thousands of customers a year becuase they haven't got it right.  Discover the Secret of Restaurant SEO and learn how you can improve the targeting of your customers quickly and easily with much better SEO for your Restaurant website.

We look at 8 ways that you can increase the numbers of customers to your Restaurant during the quiet times of the week.  Joint venture marketing, theme nights, corporate customers and happy hours are all some of the ideas that we will be looking at and more to help you find new customers and turn them into repeat customers.

Intro Episode:  How do you find the Secret Sauce for your Restaurant and a little bit about the team from Marketing4Restaurants.com.  Who we are and why we do what we do for Restaurants.  Together let’s find the ingredients for your Secret Sauce.