Franchise Today

This week on Franchise Today, Host, Paul Segreto, welcomes Franchise Attorney and Partner at Nixon Peabody, Arthur Pressman. Paul and Arthur discuss the events leading up to franchise litigation and the necessary steps franchisors must take to minimize the possibility of litigation.

This week on Franchise Today, Mary Ann O'Connell, CEO at FranWise joins host, Paul Segreto, to discuss the importance of operations manuals within franchise systems. In addition, Paul and Mary Ann discuss the proper development of franchise operations manuals and how poorly developed ones can leave a lasting impression... albeit a negative one.

This week, host, Paul Segreto, and well-known franchise executive and Franchise Today co-producer, Joe Caruso, take a look back at Franchise Today segments and series, and discuss their importance and relevance to franchising today. In addition, Joe and Paul discuss what's on the horizon for Franchise Today through the summer months ahead.

This week on Franchise Today, host, Paul Segreto is joined by Steve Ellerhorst, CEO and Executive Director at the International Association of Franchisees and Dealers. Paul and Steve discuss franchisee associations and how they can benefit franchise systems of all sizes.

This week on Franchise Today, the Franchise Finance 2010 series continues with guest, Darrell Johnson, President & CEO at FRANdata. Host, Paul Segreto, and Darrell continue the discussion on Franchise Finance in this aptly titled segment, "The New Normal and How Lenders Really Think About Financing Franchises."

This week begins the two-part Franchise Finance 2010 series on Franchise Today. In this week's segment, 'Who Moved The Money and Where Can I Find It?' Host, Paul Segreto, welcomes as his guest, Ronald Feldman, CEO at Siegel Financial Group. Paul and Ron discuss the current state of SBA financing including a look at SBA 504 and 7A programs. In addition, insight into what Siegel Financial Group does for franchisees and franchisors should open some eyes within the franchise community.

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Nancy Weingartner, editor at Franchise Times. In addition to discussing Franchise Times and its evolution as an industry-leading publication, Paul and Nancy discuss the past and future of franchising, from an industry observer's point of view.

In the last segment of the Legal Eagle Franchise Series on Franchise Today, host Paul Segreto welcomes Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie will discuss how to utilize franchise brokers while mitigating risk. In addition, Leslie will report on the IFA Legal Symposium and provide some insight into the Women's Franchise Network.

In this special 30-minute segment of Franchise Today, Greg Nathan, renowned psychologist and best selling author of Profitable Relationships and The Franchise E-Factor, will be Paul Segreto's special guest. Greg and Paul will focus their attention on Greg's upcoming event, "Profitable Partnerships - Franchise Relations Boot Camp" and discuss reasons why franchisors should make every effort to attend. The event will be held in Denver on May 25th and 26th.

This week, in the third segment of the increasingly popular four-part Legal Eagle Franchise Series on Franchise Today, Host, Paul Segreto, welcomes as his guest, Franchise Attorney, Warren Lee Lewis, to discuss Franchise Sales Best practices. Warren is the author of The Franchise Seller's Handbook and is Shareholder - Franchising & Licensing at Akerman Senterfitt. Paul and Warren will focus on maintaining compliance throughout the franchise sales process, permitted and prohibited franchise sales practices and much more.

As the Legal Eagle Franchise Series continues, Host Paul Segreto is joined by Lane Fisher, Partner at Fisher Zucker LLC. Lane is a very active member of the International Franchise Association (IFA) and is a member of its Board of Directors. Paul and Lane will discuss developing Financial Performance Representations (FPRs) for inclusion in Franchise Disclosure Documents (FDDs). They will focus on the do's and don'ts of utilizing those representations to ensure compliance within federal guidelines while effectively utilizing the representations for mutual benefit of franchisor and franchise candidates.

This week on Franchise Today begins the month-long Legal Eagle Franchise series. Starting with guest, Michael Webster, Principal at the Law Office of Michael Webster and Chair of Strategic Committee at International Association of Franchisees and Dealers, Franchise Today host, Paul Segreto, explores legal issues within franchising today. In this segment, Paul and Michael discuss the purpose of independent franchise associations, alternative dispute resolution and the upcoming convention for the International Association of Franchisees and Dealers scheduled for May 10-12 in Indianapolis, Indiana.

This week on Franchise Today, Paul Segreto is joined by Blair Nicol, Board Member at FranNet LLC and President and Owner at FranNet of Southern California. Paul and Blair will explore the world of franchise brokerage and discuss current franchise sales challenges, doing business with franchise brokers, ethics and compliance within franchising, and much more.

This week on Franchise Today, Paul Segreto is joined by Scott Lehr, Vice President of US and International Development at the International Franchise Association. This segment of Franchise Today will be extremely informative as Scott and Paul discuss the recent International Franchise Expo sponsored by the IFA, the state of franchising, the state of the IFA and upcoming and new IFA events and programs.

This week on Franchise Today, Paul Segreto welcomes as his guest, Rhonda Sanderson. Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This week's discussion will focus on integrating social media within current pr programs. Rhonda will share some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best practices in public relations.

This week on Franchise Today, Paul Segreto is joined by BJ Emerson of Tasti D-Lite. Featured in Twitter's Business 101 Case Study, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through Social Media. Paul and BJ will focus their discussion on the challenges and opportunities facing multi-unit franchise operators. Fresh from his participation in Franchise Update's Multi-unit Franchising Conference in Las Vegas, BJ is sure to bring some insight from the conference.

Franchise Today Host, Paul Segreto, is joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shares her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and Amy will discuss how Social Media may be utilized as an effective extension of Public Relations efforts.

This week on Franchise Today, the discussion will focus on starting a franchise organization and the issues and challenges facing startup and young franchisors today. During the first half of the show, Paul Segreto will be joined by Expansion Experts CEO, Lizette Pirtle. Expansion Experts is a franchise development company that assists today's entrepreneur and business owner transform their independent business to a franchise concept, and ultimately, to a well-structured franchise organization. During the second half of the show, Paul will be joined by Cell Again CEO, Matt Kelly. Cell Again is a relatively new, but HOT franchise concept with six locations already open in the Salt Lake City, Utah area and in Las Vegas, Nevada. Buying and selling used cell phones, Cell Again provides various options and cost-effective alternatives to typical, high-priced cell phone stores.

This week on Franchise Today, Guerilla Marketers Todd Woods and Eddie Leonard join Show Host, Paul Segreto, for a packed hour of discussing Guerilla Marketing for Franchisees and how its principles benefit the entire franchise organization. Todd Woods co-authored the book, "Guerilla Marketing for Franchisees" with Jay Conrad Levinson, the "Father of Guerilla Marketing." Eddie Leonard is a freelance marketer and a Certified Guerilla Marketing Strategies Trainer and Marketer.

This week on Franchise Today, Paul Segreto welcomes as his guest, David French, Vice President, Government Relations at the International Franchise Association. Paul and David will discuss franchise compliance and the development of the IFA FranGuard Program recently introduced at the IFA Convention in San Antonio. David and the IFA’s Government Relations Department works to preserve and enhance the legislative and regulatory climate for the growth of franchising worldwide by providing services and representation that only the IFA can achieve.