Founders

What I learned from reading My Life in Advertising by Claude Hopkins. ----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. [0:19]There are few pages in “My Life in Advertising” which do not repay careful study—and which do not merit rereading. Before your eyes, a successful advertising life is lived—with all that went to make it successful. The lessons taught are taught exactly as they were learned. They are dished up dripping with life. It is not a book, it is an experience—and experience has always been the great teacher. [2:49] The man who does two or three times the work of another learns two or three times as much. He makes more mistakes and more successes, and he learns from both. If I have gone higher than

What I learned from reading The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman. ----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com----One characteristic of geniuses, said Einstein, is they are passionately curious. Ogilvy’s great secret was an inquiring mind.In conversation, he never pontificated; he interrogated.There were piles of books all over his house, most about successful leaders in business and government. He was interested in how they used their leadership. How they made their money. He was interested in people — people who had accomplished remarkable things.Reading Ogilvy’s short autobiography is like having dinner with a charming raconteur.His Scottish grandfather is portrayed as cold — hearted, formidable, and successful — and his hero. When you write a book about advertising, you’re competing with midgets. When you write an autobiography, you’re competing with giants.He took the occasion to remind everyone that he w

What I learned from reading Driven: An Autobiography by Larry Miller. ----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----[1:01] I decided I had to be extremely good at something. [2:47] I’m sorry to say, neglecting my family to do all of the above. I worked and worked and worked, day after day, night after night, dawn to bedtime. [5:23] He owned movie theaters, auto dealerships, a motorsports park with a world-class racetrack, a movie production company, an advertising agency, ranches, restaurants, TV and radio stations, a real-estate development company, an NBA franchise, a professional baseball team, an NBA arena, sports apparel stores—nearly 90 companies in all, in six states, with 7,000 employees, all under the umbrella of The Larry H. Miller Group, which produces $3.2 billion in sales annually, ranking it among the 200 largest privately owned companies in the United States. [7:23] The chain of events that began my entrepreneurial career w

What I learned from reading Jackie Cochran: An Autobiography by Jackie Cochran. ----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----[4:37] At the time of her death on August 9, 1980, Jacqueline Cochran held more speed, altitude, and distance records than any other pilot, male or female, in aviation history. Her career spanned 40 years, from the Golden Age of the 1930s as a racing pilot, through the turbulent years of World War Il as founder and head of the Women's Airforce Service Pilot (WASP) program, into the jet age, when she became the first female pilot to fly faster than the speed of sound. She was a 14-time winner of the Harmon trophy for the outstanding female pilot of the year and was accorded numerous other awards and honors in addition to the trophies she won with her flying skills. [6:15] Jackie was an irresistible force. Time and time again in the many, many interviews I was so kindly granted, the repeated theme was "Jackie just co

What I learned from reading The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley by Leslie Berlin.----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----[0:01] Bob Noyce took me under his wing,” Steve Jobs explains. “I was young, in my twenties. He was in his early fifties. He tried to give me the lay of the land, give me a perspective that I could only partially understand.” Jobs continues, “You can’t really understand what is going on now unless you understand what came before.” [2:00] He inspired in nearly everyone whom he encountered a sense that the future had no limits , and that together they could , as he liked to say, “Go off and do something wonderful.” [3:15] Warren Buffett , who served on a college board with Noyce for several years said: “Everybody liked Bob. He was an extraordinarily smart guy who didn’t need to let you know he was that smart. He could be your neighbor, but with lots of machinery in his head

What I learned from reading Broken Genius: The Rise and Fall of William Shockley, Creator of the Electronic Age by Joel Shurkin. ----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders AMA  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode--- [1:19] Why would a man as unquestionably brilliant as he knowingly and deliberately destroy himself?[5:04] Dear Jean: I am sorry that I feel I can no longer go on. Most of my life I have felt. that the world was not a pleasant place and that people were not a very admirable form of life. I find that I am particularly dissatisfied with myself and that most of my actions are the consequence of motives of which I am ashamed. Consequently, I must regard myself as less well suited than most to carry on with life and to develop the proper attitudes in our children. I hope you have better luck

What I learned from reading Rocket Man: Robert Goddard and the Birth of the Space Age by David A. Clary. ---Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[18:16] For even though I reasoned with myself that the thing was impossible, there was something inside me which simply would not stop working.  [20:08] Anything is possible with the man who makes the best use of every minute of his time. [20:18] There are limitless opportunities open to the man who appreciates the fact that his own mind is the sole key that unlocks them.  [32:55] It’s appalling how short life is and how much there is to do. We have to be sports, take chances, and do what we can. [35:57] There were limits to Goddard’s ability as a salesman, beginning with his failure to determine the interests of his potential customers.  [44:18] Goddard must be given his due. The first flight of a liquid-propelled rocket may not have looked like

What I learned from reading Alfred Nobel: A Biography by Kenne Fant.----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[16:24] The self-awareness that would become so characteristic of him was awakening and with it the determination to be the master of every situation. He was not going to throw himself into the world and let luck or chance lead the way. [26:26] When it comes to serious matters, I have adopted the rule of acting seriously. [28:09] Alfred never forgot poverty. [30:04] Financial pressure was accelerating his development as an inventor. [39:15] Alfred asked her what she wished as a wedding present. The quick-witted young woman astonished him by replying without hesitation, “As much as Monsieur Nobel himself earns in one day.” Impressed and amused,

What I learned from reading Yeager: An Autobiography by General Chuck Yeager. ----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes----[10:14] I was a competitive kid. I always tried to do my best. I never thought of myself as being poor or deprived in any way. We managed to scrape by. Kids learned self-sufficiency. Mom and Dad taught us by example. They never complained. I had certain standards that I lived by. Whatever I did, I determined to do the best I could at it.  [13:22] The sense of speed and exhilaration makes you so damned happy that you want to shout for joy. [17:15]  In nearly every case the worst pilots die by their own stupidity. [26:04] I sensed that he was a very strong and determined person, a poor boy who had started with nothing and would show the world what he was really made of. [38:48] Every muscle in my body is hammering at me. I just want to let go of his guy and drop in my tracks—either to sleep or to die. I don’t know why I keep hold of him and struggle

What I learned from reading Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones.----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[6:32] Both his parents would inspire and encourage Ted’s love for books. Reading was a pastime the entire family took seriously. [9:24] Ted came to appreciate the considerable discipline and commitment it took to hone expertise. [10:15] He was an inspiration. Whatever you do, he taught me, do it to perfection. [10:53] No matter what discipline you are in there’s a common denominator in how we approach our craft. The attention to detail, the level of commitment. Those things are the same across the board. That is my message. Don’t look at what I did but how I did it. The how. And then you

What I learned from reading Routines and Orgies: The Life of Peter Cundill, Financial Genius, Philosopher, and Philanthropist by Christopher Risso-Gill.----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---Excellence as a goal in itself had been drummed into him from early boyhood.I’m convinced that to achieve real greatness a person needs above all to have passion but at the same time immense discipline, concentration, patience and an unshakeable determination to become a master of his craft.There is a choice of courses in life: either to seek equilibrium or to enjoy the heights and suffer the depths.You need to get into some situations which make your gut tight and your balls tingle.Do the unappealing things first.Once you have done your homework properly and ar

What I learned from reading Swimming Across by Andrew S. Grove. ----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[0:01] I was born in Budapest, Hungary in 1936. By the time I was twenty, I had lived through a Hungarian Fascist dictatorship, German military occupation, the Nazis’ “Final Solution,” the siege of Budapest by the Soviet Red Army, a period of chaotic democracy in the years immediately after the war, a variety of repressive Communist regimes, and a popular uprising that was put down at gunpoint. [3:02] Some 200,000 Hungarians escaped to the West. I was one of them. [8:05] A subtle and compelling commentary on the power to endure. [10:03] He dedicates this book to his mom. He says: To my mother, who gave me the gift of life more than once.  [13:03] P

What I learned from reading Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.[1:29] In Disney's Land, popular historian Richard Snow brilliantly presents the entire spectacular story, a wild ride from vision to realization that reflects the uniqueness of the man determined to build “the happiest place on earth” with a watchmaker's precision, an artist's conviction, and the desperate, high-hearted recklessness of a riverboat gambler. [4:13]  When he reached middle age it seemed that we were going to witness an all too familiar process—the conversion of the tired artist into the tired businessman. When in 1955 we heard that Disney had opened an amusement park under his own name, it appeared certain that we could not look forward to anything new from Mr. Disney. We were quite wrong. He had, instead, created his masterpiece. [4:58] Walt Disney was an obsessive with soul in the game. [5:26] Disney’s father didn’t believe children should have toys. [14:50] On

What I learned from reading The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson.----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[0:29] This is the story of those pioneers hackers, inventors, and entrepreneurs. Who they were, how their minds worked, and what made them so creative. [8:41] She developed a somewhat outsize opinion of her talents as a genius. In her [Ada Lovelace] letter to Babbage, she wrote, “Do not reckon me conceited but I believe I have the power of going just as far as I like in such pursuits.” [14:10] The reality is that Ada’s contribution was both profound and inspirational. More than any other person of her era, she was able to glimpse a future in which machines would become partn

What I learned from reading Mornings on Horseback: The Story of an Extraordinary Family, a Vanished Way of Life and the Unique Child Who Became Theodore Roosevelt---Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[0:20] He was scratched, bruised, and hungry, but gritty and determined as a bulldog. [2:44] Not the least extraordinary part of the story is that during these same six days after catching the thieves, Theodore in odd moments read the whole of Anna Karenina. [3:56] He impressed me and puzzled me. And when I went home I told my wife that I'd met the most peculiar, and at the same time, the most wonderful man I'd ever come to know. I could see that he was a man of brilliant ability and I could not understand why he was out there on the frontier.  [4:35]  Roosevelt has been a supporting character in a lot of the biographies that I've read for this podcast:#135 Pulitzer: A Life in Politics, Print

What I learned from reading Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson.----Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----[2:38]  The whole point of moving things forward is that you run into problems, failures, things that don't work. You need to back up and try again. Each one of those times when you have a setback, you get back up and you try again. You're using resourcefulness; you're using self-reliance; you're trying to invent your way out of a box. We have tons of examples at Amazon where we’ve had to do this. [4:08] I would much rather have a kid with nine fingers than a resourceless kid. [5:51]  I am often asked who, of the people living today, I would consider to be in the same league as those I have written about as a biographer: Leonardo da Vinci (#15), Benjamin Franklin (#115), Ada Lovelace, Steve Jobs (#5), and Albert Einstein. All were very smart. But that’s not what made the

What I learned from reading My Life with Charlie Brown by Charles Schulz. ----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium  Subscribers can: -ask me questions directly-listen to Ask Me Anything (AMA) episodes-listen to every bonus episode---[0:24] Beginning with the first strip published on October 2nd, 1950, until the last published on Sunday, February 13th, 2000, the day after his death, Schultz wrote, penciled, inked, and lettered by hand every single one of the daily and Sunday strips to leave his studio, 17,897 in all for an almost fifty-year run. [4:08] If there were one bit of advice I could give to a young person, it would be to do at least one task well. Do what you do on a high plain. [5:54] Slow consistent growth over a long period of time:Year  / # of newspapers1950     71952    401958    3551971     11001975    14801984    2000 [12:00] There are certain seasons

What I learned from reading Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Cofounder by Kenny Moore. ----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium — Subscribers can ask me questions directly which I will answer in Ask Me Anything (AMA) episodes ---[0:01] Take a primitive organism, any weak, pitiful organism. Say a freshman. Make it lift, or jump or run. Let it rest. What happens? A little miracle. It gets a little better. It gets a little stronger or faster or more enduring. That's all training is. Stress. Recover. Improve. You would think any damn fool could do it, but you won't.[0:25] You work too hard and you rest too little and get hurt. [1:38] You cannot just tell somebody what’s good for him. He won’t listen. He will not listen. First, you have to get his attention.  [4:14] From the book Shoe Dog. Phil Knight on Bowerman: I look bac

What I learned from reading Personal History by Katherine Graham. ----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium — Subscribers can listen to Ask Me Anything (AMA) episodes and every bonus episode. ---[1:02] A few minutes later there was the ear-splitting noise of a gun going off indoors. I bolted out of the room and ran around in a frenzy looking for him. When I opened the door to a downstairs bathroom, I found him. It was so profoundly shocking and traumatizing —he was so obviously dead. [3:56] Katherine Graham was the first-ever female CEO of a fortune 500 company. [5:30] This book is the inner monologue of someone not at all comfortable with herself and where she fits in with others. [8:55] Katherine's mom on having a second wind: The fatigue of the climb was great but it is interesting to learn once more how much further one can go on one’s second wind. I think that is

What I learned from reading Overnight Success: Federal Express and Frederick Smith, Its Renegade Creator by Vance Trimble.----Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. Get your tickets here! ----Subscribe to listen to Founders Premium — Subscribers can listen to Ask Me Anything (AMA) episodes and every bonus episode. ---[0:01] At age thirty Frederick Wallace Smith was in deep trouble. His dream of creating Federal Express had become too expensive and was fast fizzling out. He had exhausted his father’s millions. He was in hock for 15 or 20 million more. He appeared in danger of losing his cargo jets and also his wife. His own board of directors had fired him as CEO. Now the FBI accused him of forging papers to get a $2 million bank loan and was trying to send him to prison. He thought of suicide. [1:08] At any risk, at any cost, he refused to let his Federal Express dream die. [6:23] I believe that a man who expects to win out in busines