Liberty Sessions With Nada Jones | Celebrating Women Who Do & Inspiring Women Who Can |

This week Nada continues her conversation with Gina Pell and Amy Parker from THE WHAT. In Part 1, Amy and Gina shared the story of their entrepreneurial partnership. This week, Part 2, Gina and Amy detail the power of creating community through private Facebook groups and how it is possible to have IRL experiences online. They also share how to translate a massive online community into actual in-person experiences at summits and events. Follow THE WHAT. at @thewhathq on Facebook and Instagram. You can find out more about THE WHAT at http://www.thewhatlist.com and join their private Facebook group at https://www.facebook.com/groups/thewhatwomen/. You can also follow Gina @gpgram and Amy @huddyparker on Instagram. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #LIBERTYSessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hos

Gina Pell and Amy Parker are the Chief Content and Chief Executive Officers of THE WHAT. list, a weekly newsletter and community, connecting women to WHAT matters to them. In this episode, Amy and Gina share how they are business partners who “can’t quit each other!” With 18 years and three ventures, they have weathered the entrepreneurial storm together. After navigating the dot com boom, the 2008 recession, running a lifestyle website, and the dramatic changes in online advertising, Gina and Amy have learned the importance of iteration and pivoting. Each of these lessons, and a little bit of life, have led to the launch of their 3rd business, THE WHAT. list. THE WHAT. list has created a thriving online community of women through curated content around Amy and Gina’s discoveries of products, services and experiences. THE WHAT has grown beyond its newsletter beginnings and now boasts a vibrant private Facebook group and an in-person experience, THE WHAT. SUMMIT. Side note: Nada also uncovers exactly what Gina

This week Nada continues her conversation with Carmen from ESPAÑOLITA. In last week’s episode, Part 1, Carmen discuss how she kept on creating new businesses until she found the right space for her creative expertise. This week, Part 2, Carmen shares her community building wisdom with us by advocating for authenticity on and off the social media, not letting fear hinder you from starting a business, and cultivating community with real-life experiences. Who’s joining us in ESPAÑOLITA trip?? Follow Carmen at @espanolita_net on Instagram. You can find out more about ESPAÑOLITA and ESPAÑOLITA trips by going to www.www.espanolita.net. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #LIBERTYSessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more information.

Carmen Ruiz de Huidobro is the Founder of ESPAÑOLITA, a platform that highlights all things great about Spanish culture, food and artisans. Whether its ESPAÑOLITA’s curated trips to Majorca, her Spanish inspired dinner series or sharing products and stories of native artisans, Carmen is committed to making sure you fall in love with her home country. In this episode, Carmen shares how her entrepreneurial journey was birthed out of passion. Her Spanish heritage has been a source of inspiration. From being a Production Assistant and art directing films to interior design and running a catering and floral business, the through line has always been her Spanish roots. Carmen urges to “be yourself!” She challenges us to find our authentic voice and not get sucked into what’s “of-the-moment”--especially in social media. She encourages anyone who has an idea to just start! “Do it and allow yourself to be open to learn, pivot and create the space and business that’s right for you.” Follow Carmen at @espanolita_net on

In this special episode of LIBERTY Sessions, Nada celebrates the launch of LIBERTY’s Editorial Journal by interviewing powerhouse business owners, Clare Vivier of Clare V., and Emily Current and Meritt Elliott of THE GREAT. In this panel discussion, Clare shares how she identified a gap in the handbag market when she was looking for a stylish laptop case. Her made in LA designs launched a lifestyle brand known for its classic style and quality as much as it’s playful French sensibility. We know you’ll enjoy Clare’s down-to-earth and accessible nature--she’s a breath of fresh air. Emily and Meritt join the conversation by letting us in on their decades long partnership. Launching multiple brands, these friends share the secret to their partnership and their business success. Whether they are playing the role of stylists, denim and home decor designers or retail executives of THE GREAT, this creative duo is honest and transparent about how they have built the businesses though highs and lows. While we are sorry

This week Nada continues her conversation with Ira from Green. In last week’s episode, Part 1, Ira discuss how the discovery that antiperspirant is an actual drug, led her to launch her own natural deodorant company. This week, Part 2, Ira shares social media wisdom, specifically also insight on how she has leveraged Facebook Ads--even with a small budget. We admit her advice does not stink! (are you laughing, cause we are!) Follow Ira at @freedomdeodorant on Facebook and  Instagram. You can find out more about the Freedom products by going to www.freedomdeodorant.com.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions  and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more information.

Ira Green is the Founder and CEO of Freedom Deodorant, a natural deodorant company. Within one year, three of Ira’s friends were diagnosed with breast cancer. After hearing about the risks associated with antiperspirant, she took matters into her own hands and began researching natural deodorants.In this episode, Ira shares how she went from a successful financial career to product entrepreneur. Fueled by her passion to find an effective natural deodorant, Ira developed a formula that ultimately led to the launch of  Freedom. From perfecting her deodorant recipe to identifying distribution gaps and building public awareness, Ira has learned a thing or two from starting this “Freedom journey.”Ready to scale her business, Ira opens up about the humbling process of raising capital, especially as a woman. She shares her trial and error process in effectively using Freedom’s social media platforms, and has great advice about trusting your intuition as opposed to outside voicesFollow Ira at @freedomdeodorant on Fac

This week Nada continues her conversation with Jennifer Yen from Purlisse. In last week’s episode, Part 1, Jennifer shares the value of leaving no stone unturned. “You never know when a contact can bring new business opportunities!” This week, Part 2, Nada gathers social media practices from Jennifer and learns more about the value of creating partnerships with subscription beauty companies, beauty influencers, and makeup artists. These partnerships create credibility, exposure and ultimately convert followers into customers. Follow Jennifer at @purlisse on Instagram and Facebook and @jenyen1 on Instagram. You can find out more about the Purlisse skin products by going to www.purlisse.com.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions  and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures.  Hosted on Acast. See acas

Jennifer Yen is the Founder and CEO of Purlisse, a skincare company that is the culmination of Asian wisdom and modern philosophy.As an actress, Jennifer’s skin suffered from being subjected to heavy make-up and a rigorous filming schedules. After unsuccessfully using various high end and natural skincare products on the market, Jennifer turned to her grandmother’s Asian beauty secrets to heal her skin. These family rituals inspired her skincare line Purlisse. When Jennifer’s television career as a superhero finally came to a close, she became an entrepreneur and superhero for skin care!  Jennifer’s entrepreneurial career was not met with instant success. Her vision was ahead of its time and required a good dose of endurance before the market was ready for Purlisse.Today Jennifer is able to utilize the popularity of Asian skincare by leveraging influencers over multiple social platforms. She also encourages us to remember that our customers are influencers too. Now that is wisdom to live by!Follow Jennifer at

This week Nada continues her conversation with Devin Garciano from Use Me Hair. Listen to Part 1 to learn how Devin changed her career trajectory once she became a mother and ultimately launched a life-long dream. This week, Part 2, Nada gathers social media wisdom from Devin. Whether learning how to invest time on relevant social platforms or gaining insight into working with social media experts, Devin opens up and shares her not-so-secret secrets.Follow Devin at @usemehair on Instagram. You can find out more about the Use Me hair products by going to www.usemehair.com.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions  and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more information.

Devin Graciano is the Founder and CEO of Use Me hair products. The line consists of four luxurious hair products that are simple to understand and use.At a young age, Devin wanted to work in the hair industry. When the popularity of hair extensions grew (pun intended) she became an educator and spokesperson for a well-known band. She was soon traveling the world as a sought after expert in the space.In this episode, Devin opens up about how becoming a single mom caused her to rethink her career trajectory and pursue an idea she had been considering for years. She needed to create a schedule where she could continue to work in the industry she loved and be available for her daughter in the way she wanted to. Use Me hair products are the result of years of experience and expertise combined with her passion for simplifying even woman’s hair care routine with clean ingredients.Along with her emotional and encouraging entrepreneurial story, Devin shares her tips for using social media to engage customers and grow

In the summer of 2016, Nada Jones, founder of LIBERTY, small business consultant, and author, along with Caroline McGraw, a social changemaker, producer, and documentarian, planned a trip to connect U.S. based designers with artisans in Swaziland and Mozambique. The goal of the trip was to find sustainable ways to employ African artisans through partnerships with U.S. designers. Together they would create products for a global marketplace. They called their venture Project Raiz. In this special episode of LIBERTY Sessions, Nada interviews each female designer who went on the Project Raiz trip. She checks in with them months later and asks why they went on the trip, what happened while they were there, what's happened since they’ve been back, and what’s next. Each designer shares her unique intention, experience and impact. We don’t want to spill ALL the beans, but let’s just say their hopes to empower and employ were realized in more ways than one.  For more information about Project Raiz go to www.projectrai

This week Nada continues her conversation with Dr. Sandra Lee, aka Dr. Pimple Popper. In last week’s episode, Part 1, Nada and Dr. Sandra Lee discuss how Dr. Sandra listened to her gut and built a dermatology empire through finding many touch points to communicate with her consumers on social media. This week, Part 2, Nada gathers social media wisdom from Dr. Sandra Lee. She shares the challenges of changing social media platforms and how to identify passive income when those changes occur. Although, Dr. Sandra Lee says she’s not a “businesswoman,” you’ll hear how she pivoted and scaled to create a loyal following of Popaholics.Follow Dr. Sandra Lee at @drpimplepopper and  @slmdskincare on Instagram. You can find out more about Dr. Sandra Lee, her skincare line and watch some pimple popping videos at www.slmdskincare.com and www.drpimplepopper.com.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertyse

Dr. Sandra Lee is a board certified Dermatologist and social media sensation. In response to her enormous fan base, Dr. Pimple Popper, as she has come to be known as, has turned her focus to developing products and content to give her YouTube fans more of what they came for. Her skincare line, SLMD and her blog, The Pretty Pimple, both provide answers to various skincare needs and questions.After being fascinated by an Instagram influencer, Dr. Sandra Lee decided to share videos of her daily work and soon found a community of people who are fascinated, obsessed, comforted and even appalled by her pimple popping videos.In this episode, Dr. Lee shares how she parlayed her internet success into multiple revenue streams.  She’s honest and transparent about trying to balance various platforms while maintaining her dermatology practice and offers advice on delegating, letting go of control and differentiating yourself. Follow Dr. Sandra Lee at @drpimplepopper and  @slmdskincare on Instagram. You can find out more a

This week Nada continues her conversation with Sica Schmitz from Bead & Reel. In last week’s episode, Part 1, Nada and Sica discussed what makes brands sustainable and how Sica decided to launch a one-stop online shop for thoughtful consumers. This week, Part 2, Nada gathers social media wisdom from Sica about keeping a healthy perspective on numbers, followers, and friends. She also shares how to identify the best platform to grow a community and convert sales. Follow Sica at @beadandreel and @sica_schmitz on Instagram, @beadandreel and @sica_schmitz on Twitter, and @beadandreel on Facebook. You can find out more about Sica and Bead & Reel at www.beadandreel.com. Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #LIBERTYSessions and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for m

Sica Schmitz is the Founder and CEO of Bead & Reel, an ethical fashion blog and online boutique.After spending a decade in the fashion industry, Sica was tired of struggling to find clothing and accessories that met her ethical values. She launched Bead & Reel to provide an easy shopping space where like-minded brands and consumers could gather.In this episode, Sica admits to trying out multiple selling models in the early days. As Bead & Reel began to grow, so did her expertise in ethical fashion, sustainability, and veganism and  Sica found herself a following of consumers interested in education, awareness, and activism.Sica lays out all the nuances of sustainable and ethical terminology. She gives us guidelines to decipher whether big brands are using those terms as a marketing ploy or not.  Along with the blog and boutique, Sica is also the founder of the non-profit Fair Trade Fashion Show. You will quickly learn that Sica is out to change the world and make it a better place.Follow Sica at @

This week Nada continues her conversation with Agatha Achindu from Yummy Spoonfuls. In last week’s episode, Part 1, Nada chatted with Agatha about how she identified a gap in the baby food industry and utilized her African heritage to create convenient organic food. This week, Part 2, Nada gathers entrepreneurial wisdom from Agatha about being a founder and immigrant in America. She also encourages us to learn from our customers by letting them experience our products and services for themselves. Follow Agatha at @agathaachindu and @yummyspoonfuls on Instagram. You can find out more about Agatha and YummySpoonfuls at www.agathaachindu.com and www.yummyspoonfuls.com.Don't forget to follow us at @libertyforher on Instagram, Twitter, and Facebook. Please let us know your thoughts about this episode by using the hashtag #libertysessions  and please rate and review us—it helps to know if this podcast is inspiring and equipping you to launch and grow your ventures. Hosted on Acast. See acast.com/privacy for more in

Agatha Achindu is the Founder and Chief Yummy Officer of Yummy Spoonfuls, a fresh and organic baby and toddler food company.When Agatha immigrated from Cameroon in the 90’s, she was shocked by the amount of processed food U.S. grocery stores sold. As the daughter of a farmer, she grew up eating organic food from her family’s garden. When she became a mother, she was committed to providing the same healthy food for her baby. Others took note and she quickly became known as the local baby food chef.After noticing that the organic food movement was failing to impact babies and children, and knowing that food was essential to preventing many of the illnesses children were experiencing, Agatha knew she could provide a solution and Yummy Spoonfuls was ultimately born.  In this episode, Agatha shares how she left her IT career to pursue this venture full-time. She also delves into how she decided she needed a business partner and when she new she found the right person. Agatha’s interview is heartfelt--have the tiss

This week Nada continues her conversation with Morgan Hamel from The Garment. In last week’s episode, Part 1, Nada chatted with Morgan about how she came up with the idea of The Garment and her experience launching this platform. This week, Part 2, Nada deep dives with Morgan on the value of social media, influencers and partnerships to grow your own business. Hosted on Acast. See acast.com/privacy for more information.

Morgan Hamel is the Founder and CEO of The Garment, a platform that connects women to responsible clothing brands through capsule wardrobes.Morgan, an ethicist (yes--that’s a real thing), believes you can live a fuller, more vibrant life by owning fewer better things. Morgan came to realized that her need for connection and recognition caused her to shop. She had a closet full of clothes and yet was unsatisfied with her selection. She ultimately decided to change her mindset towards clothes and implement a capsule wardrobe with ethically responsible brands.  In this episode, hear how Morgan identified a gap in the retail market while she was building her capsule wardrobe. Morgan decided to share her experience of building that wardrobe and quickly realized there was an interested and growing community paying attention. Through Instagram she has been able to partner with and connect responsible clothing brands to women, educate on capsule wardrobes, and host quarterly virtual pop-shops.Morgan has built a very