Build Your Salon With Phil Jackson

In this episode, I explore the importance of email marketing for salon owners as a powerful tool for building customer loyalty and deepening relationships. I compare social media to a noisy disco, while email marketing provides a quieter space for building connections with customers. We discuss the cost-effectiveness of email marketing and its ability to reach existing customers, increase sales by targeting specific groups, and avoid generic newsletters for better results. We also delve into different approaches to email marketing, from hard-hitting promotions to gentle sales sequences and informative "palette cleansers" that keep customers engaged and position you as an industry expert. Tracking results is crucial, as it allows you to refine and improve your email strategy over time. Building an email list, designing your emails, and complying with privacy laws are all essential steps in developing a successful email marketing campaign. As we wrap up today's episode, I invite you to reach out with your thoug

In this podcast episode, I explore the topic of competition in the salon industry and discuss why it's okay to ignore your competitors. Instead of focusing on what other salons are doing, I emphasize the importance of innovation, creativity, and putting the customers first. I also talk about the significance of focusing on our unique strengths and staying authentic to our brand. Throughout the episode, I delve into the importance of concentrating on your own salon business strategy and not getting distracted by your competitors. I share my thoughts on how focusing on what makes your business unique and leveraging your strengths can create an authentic experience for your team and customers. By staying true to your brand and building a strong, loyal customer base, you can rise above the competition and achieve success in the salon industry. So, if you're ready to embrace your unique qualities and strengths in the salon industry, join me in this conversation and remember that being authentic and focusing on you

In this podcast episode, I dive deep into the importance of specialization and niching down in the hair and beauty business. I explore how honing in on a specific area can lead to greater success, increased expertise, building trust and credibility with clients, and becoming an authority in your field. I also discuss the potential impact of eliminating less profitable services in favor of more lucrative ones, and how this can boost referrals and business growth. So join me as I share insights and advice on how to grow your salon business by embracing a niche and dominating a particular part of your price card. You won't want to miss out on the opportunity to elevate your business to new heights!

In this episode, I explore the world of salon business success and discuss the importance of selling services and retail products. I emphasize the need for strong product knowledge and focus on the emotional reasons someone would buy a product or service, as well as the emotional transformation it provides. I also cover the importance of having a system or process in place for following up with potential customers and delve into the market message media framework. I share selling strategies for motivation and success, such as follow-ups, creating urgency, and upselling to existing customers. Additionally, I invite you to connect with salons worldwide and share your sales tips or experiences with our global audience. So join me as I explore salon business success, selling strategies, and connecting with fellow salon business owners around the world. And don't forget to reach out at phil@buildyoursalon.com or leave a review to share your insights. See you in the next episode!

In this episode, I dive into the world of networking and how it can benefit salon owners. I discuss the importance of connecting with professionals outside our industry, building strong relationships, and using social media platforms like LinkedIn for networking. I also explore the concept of paying it forward in networking and sharing valuable content like this podcast with others. So, if you're looking to grow your salon business and build a supportive network, this episode is packed with tips and insights to help you achieve success. Join me, @philjacksoncoach, as I share my experiences and advice on expanding your salon business through networking strategies and building strong connections.

In this episode, @philjacksoncoach explores the importance of teamwork in the salon industry and offers advice on managing different types of teams, from employed staff to external support networks. He discusses the challenges of last-minute cancellations and the benefits of implementing booking fees to discourage this behavior. Additionally, he emphasizes the importance of nurturing the next generation of salon professionals through traditional apprenticeship models, managing the performance of external team members like bookkeepers and accountants, and the value of networking, coaching, and mentoring as part of an entrepreneur's support system. Join @philjacksoncoach as he discusses the power of soft support networks and the importance of balancing relationships within them, and how to ensure meaningful contributions from all team members. If you find this advice helpful, consider reaching out, sharing the episode, or leaving a review to help support others in the salon industry.

In this episode @philjacksoncoach shares valuable insights and tips for salon owners and professionals in the hair and beauty industry. Drawing from his hundreds of years of experience, the episode covers topics such as identifying a market, financial planning, location selection, business planning, building a strong team, and enjoying your work. Phil emphasizes the importance of being adaptable and flexible in your approach, understanding the finances of your business, and creating a strong marketing strategy. Whether starting a new venture or improving an existing salon, this episode offers guidance and inspiration for success in the hair and beauty world.

In this podcast episode, @philjacksoncoach discusses the importance of project planning in salon businesses to achieve their goals. He gives a practical method for planning and executing projects effectively, using the example of writing a book. The episode also highlights the importance of treating tasks as appointments with oneself to achieve success in salon businesses.

In this episode, @philjacksoncoach dives into the world of tiered pricing in the hair and beauty industry, discussing its benefits for both clients and salon owners. We explore how this approach can maximize profits, broaden client bases, and help retain staff by demonstrating a clear progression plan within the business. We also discuss the importance of keeping tiered pricing structures simple and having a meaningful price difference between tiers to make the system effective. Finally, we touch on how tiered pricing can be a game-changer when raising prices is necessary but the market may not tolerate the required increase. Join us as we uncover the potential benefits of tiered pricing for your salon, and stay tuned for next week's episode on project planning and achieving your goals.

In this episode, @philjacksoncoach discusses the effects of discounting on salon businesses. We explore how money comes into a business and how discounting affects profits. We also looked at the effects of discounting on the perception of the business, client loyalty, and supplier relationships. Alternatives to discounting were also suggested as a way to maintain financial stability and take control of the money in the business. Finally, we discussed how positioning oneself at the higher end of the market in terms of price, value, and quality and supporting customers in their journey can be beneficial for salons.

In this episode, I discuss the importance of salon memberships as a source of predictable income and stability. I recount my own experience with my salon. Despite being booked up, my salon was experiencing losses due to the unpredictability of income. I discuss how implementing salon memberships removed the 'first of the month anxiety' and grew to be a great success. I also discuss my mistakes along the way. Finally, I offer advice and motivation for business owners, encouraging them to go through the training, put their membership together, and then have a quick chat with me before launching.

We've talked about overwhelm before, but in this episode @philjacksoncoach gives three main strategies for salon owners for INCREASING productivity while also DECREASING overwhelm in your salon business.

We've talked about setting your salon prices before - but how do we go about increasing them? In this episode, @philjacksoncoach discusses the importance of pricing services properly and increasing prices as the industry standards rise and market adjustments are made. I talk about the importance of having a good relationship with money and understanding why creating a profit is vital for the survival and growth of a business. I emphasise the importance of making sure everyone is paying the same, ditching discounts and loyalty cards that offer arbitrary discounts.

Handling a tricky economy is one thing. But when YOU are the thing holding your business back it's easy to fall into feelings of guilt and shame. In this episode @philjacksoncoach helps you recognise the signs you might be procrastinating, clarifies the difference between procrastination and overwhelm, and give you hints and tips on tackling procrastination to move your salon business forward.

You can't lead a successful team by working harder and harder yourself. At some stage every salon manager understands that they need their teams to be achieving at a high level too. In this episode, @philjacksoncoach unpacks the important of individual performance management and specifically the targets you should be setting each team member.

Fallen off the wagon with your New Years resolutions? That's OK - in fact failing is ESSENTIAL. In this episode, @philjacksoncoach shares his favourite productivity hacks, some that just didn't stick, and helps shift your attitude to failure. https://buildyoursalon.com https://instagram.com/philjacksoncoach

In this episode, @philjacksoncoach gives a different take on goal-setting and explains why accountability might just be the secret sauce you're looking for. We'll also question whether you need a business coach at all - which might just save you a few quid!

Struggling to recruit? @philjacksoncoach gives his pearls of wisdom to help you attract the very best team members for your salon business https://buildyoursalon.com https://instagram.com/philjacksoncoach

Are you a discount addict? Or a promo junkie? In this episode @philjacksoncoach helps you get to grips with the REAL cost of discounts in your salon business, and outlines a simple structure to help you decide whether you need to be promoting at all. https://instagram.com/philjacksoncoach https://buildyoursalon.com

It's a great time to take stock of what's going on in your salon business. In this week's episode, @philjacksoncoach asks whether it might be time to say goodbye to anyone in your team, and offers tips on coping when employees decide to resign. https://instagram.com/philjacksoncoach https://buildyoursalon.com