Etsy Success Podcast

Hear highlights from the year, as told by sellers! You sent us stories about the amazing things you accomplished in 2021, and we put them together in this special Shop Talk episode.Submit your own 2021 win by calling 917-947-9704 and leaving a message for us, or record a voice memo on your phone and email it to podcast@etsy.com. Remember to keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Tess of Sassafras Zines, and a recent win I celebrated was...”For more on how to submit your story, check out this Forums post: etsy.me/2021winsforumsNote: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information.

Our shipping experts have learned a lot over the past year, so this week we’re chatting with one of them to get the latest. This week, Etsy Vice President of Global Fulfillment Jake Hipps shares insights and advice on how to make the process as smooth as possible for you and your customers. Learn how to prepare for an influx of holiday orders, adjust processing and transit times for the busy season, and calculate your own holiday shipping deadlines. Plus we answer your questions about carrier delays, customer reviews, and Star Seller badging.Check out the articles mentioned in this episode:—Your Star Seller Checklist: etsy.me/3BAVEoL—Insurance and Claims for Shipping Labels: etsy.me/3jYW8iu—How to Ship Smoothly This Holiday Season: etsy.me/3lu9Bim—2021 Holiday Shipping Deadlines and Surcharge Information: etsy.me/3CD3sHR—Introducing: Planet-Friendly Packaging: etsy.me/3CAWEuD—How to Set Up Sales and Coupons for Your Shop: etsy.me/3GKtonI

This time of year can bring more buyers to your shop than ever. Learn how to make a lasting impression on new customers to keep them coming back after the holidays are over.What did you think of this audio article? Help us improve our future audio content by taking this short survey: https://etsy.me/audioarticlesurvey

You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you.What did you think of this audio article? Help us improve our future audio content by taking this short survey.

Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action. Articles referenced in this episode:7 Essential Types of Product PhotosHow to Write Enticing Item DescriptionsHere are the listings Isabella and Amy critique in the episode:Macrame hanging shelfLazy Susan Oil painting

This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll answer your questions about keywords, sourced directly from the Etsy Forums.Articles referenced in this episode: Translating Your Shop and ListingsCase Study: Building a Keywords Strategy

It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for New Year’s Eve!Learn more about these trends in our 2021 Holiday Trends Marketplace Insights report.

Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them. To submit your own story about a challenge you overcame, check out this Forums post for instructions.

Do you want a chance to win $25,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th! Get expert advice from last year’s Grand Prize winner, Adrian Martinus, and vintage category winner, Fashion for Fables. Find out how they chose which product to enter and how they prepped their listing and shop to dazzle the judges. Learn more about how to enter your listing for a chance to win by heading to etsydesignawards.com.

In this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

What colors and patterns will be popular this season? Which styles from decades past will buyers search for? How can I bring these themes and motifs into my business? Learn the answers to these questions and many more from our trend expert, Dayna Isom Johnson. Hear Dayna chat about how the latest trends are showing up across categories, then answer listener questions!Get more insights about upcoming trends in our spring and summer Marketplace Insights report.

Many people have changed their approach to online shopping over the past year, and Etsy buyers are no exception. That’s why we’re talking to an expert from our research team about what shoppers are doing differently now and what to expect in the coming months. Armed with comprehensive survey results and responses from in-depth focus groups, Michelle Nielsen shares key data points to help you make informed decisions about your business strategy moving forward. Plus, she answers questions sourced directly from our listeners!

You already impressed a new customer with your product, but how do you make sure that good impression lasts past the first sale? Sharon of soy candle shop Herma May joins us on today’s episode to share her top tips for earning loyal buyers. From packaging with a “wow” factor to going above and beyond for customers, find out how Sharon builds meaningful relationships that keep shoppers coming back for more.

Our trend expert responds to seller questions about what’s on the rise this year. With exclusive insights on everything from checkerboard print to Zoom-leisure looks, Dayna Isom Johnson shares data on the themes and motifs that have just begun to emerge. Plus find out which trends from last year are still going strong in 2021.For more on 2021 trends, read our latest Marketplace Insights report.

In the Shop Talk segment of our show, we ask Etsy sellers to answer a question and then we play a selection of those answers for all of you. Whenever we ask for the story behind your shop name, we always get far more answers than we can feature. Today we’re sharing a special roundup of stories that we didn’t have space for in last years’ episodes.

In our second installment of Meet the Maker, we called up Laura Preston of textile shop Vacilando Quilting in San Marcos, Texas. The quiltress tells the story behind the business she launched while roaming the US in a travel trailer. Find out how the former oil painter turned a spontaneous road trip into a six-year adventure, changing the course of her life in the process.

This week, we’re bringing you a special episode of the podcast that might just have you adding new items to your cart. We chat with jewelry maker Alicia Goodwin of Etsy shop Lingua Nigra about how she built a business inspired by her childhood dreams. Find out what makes her creation process so unique, which celebrities are wearing Lingua Nigra pieces, and why customers keep coming back to Alicia for their special-occasion needs.Check out Alicia’s Featured Shop story on the Etsy Journal.

From interesting insects to outdoor celebrations, find out which trends have been popping up this season. Our trend expert shares updates on how shoppers are gifting differently in 2020, plus find out what’s on the rise for New Year’s.

Etsy seller Latoya Johnston of the Etsy shop Fresh Seed Glow shares her experience as a co-captain of the new Black-Owned Etsy Shops Team. Since launching the group with fellow shop owner Alicia Goodwin, Latoya has gained meaningful connections with other members and insightful tips that directly impacted her shop. Find out how the Team provides a safe space for mutual support among sellers, and how the group has helped Latoya grow, both as a business owner and community leader.Shop the Black-Owned Etsy Shops Favorites page and the Black-Owned Etsy shops Editors’ Picks page. Etsy Teams are groups run by sellers, for sellers, to provide support to one another. Each group comes together for different reasons—some connect members who live in the same area; others sell items in similar categories; and some groups are created around a common interest; like woodworking, photography, or marketing. Check out this article to learn how to join a Team.

Etsy’s trend expert Dayna Isom Johnson talks about top holiday trends, from sunny citrus to DIY decor. Find out which motifs are on the rise, what gifts will be at the top of shoppers’ lists, and how people will look to Etsy to celebrate Halloween, Thanksgiving, and beyond.Read our holiday 2020 shopping trends report for more trend insights and tips at etsy.me/sellertrends.