Etsy Success Podcast

Get tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level.Learn more about advertising in our Ultimate Guide to Advertising and set up an Etsy Ads campaign by visiting etsy.com/advertising.

Get top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng, whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, trend expert and Etsy Design Award judge Dayna Isom Johnson shares what she (and the rest of the judges) will be looking for when selecting winners. Plus learn about two new ways to win through our Buyer Nomination Sweepstakes and the People’s Choice Award.Check out etsydesignawards.com for more information on how to submit an entry for this year’s Etsy Design Awards.

From backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life.To learn more about trends on the rise right now, check out our Seller Handbook article Marketplace Insights: Emerging Etsy Buyer Behaviors and Trends.

To celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon. Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscious Etsy sellers. Devi shares how she carved out a routine that helps her balance work and family, how she’s gotten her daughter involved in her work process, and how she handles challenging times in her business.For more tips on bringing sustainable practices into your shop, read Why You Should Weave Sustainability Into Your Brand Story. Check out our Ultimate Guide to Running Your Shop During COVID-19 for shop management strategies, emerging shopping trends, and small business resources during this challenging time.

Our trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums.Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find out more about what to expect this year. Watch Dayna and Isabella’s trend video about ‘80s fashion trends on YouTube.

Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels.Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips for promoting your shop on social.Watch the trend video Brigette mentioned for examples of how to explore the latest seasonal styles in your shop.

How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season.Check out How to Get 5-Star Reviews for info on the customer service tips mentioned in the show, and read Keywords 101 to learn more about how to tag and list your items.

Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created.Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search.

Hear Dayna Isom Johnson in conversation with education specialist and Etsy shop owner Isabella Diaz about what holiday shoppers will be looking for this season. Learn about rising trends like woodland wonder and starry nights from Dayna, then get tips from Isabella about how to bring these trends to life in your business.Find out more about holiday 2019 trends in our latest Marketplace Insights report.

Experienced shop owners share insights on how to find a shipping strategy that works for your business and keeps customers coming back. Hear from leather bags and accessories seller Meital Lev about how great customer service and top-notch packaging ties into her approach to international shipping. Then get advice from the founder of eco-conscious furniture brand Year of None about shipping large, heavy items and packaging them sustainably.Get more tips in our Ultimate Guide to Shipping, where you’ll find more info on shipping challenging items and developing an international shipping strategy.If you’re interested in offering a free shipping guarantee in your shop, read our Site Update for more info on how to get started.

From burnt orange to maximalism, get Etsy Trend Expert Dayna Isom Johnson’s top tips for incorporating this year’s trends into your shop. Dayna shares how to stay up-to-date on fresh designs and styles, and how to know if these themes are right for your brand.Check out our Spring and Summer Marketplace Insights report for more data and tips about this season’s trends.If you’re a wedding seller, read 8 Fresh Wedding Trends for 2019 to find out how brides and grooms are looking to showcase their unique styles.

We gathered your most recent questions about Etsy search and took them straight to the experts for answers. Three pros dive deep on everything from titles, tags, and attributes to misspellings and plurals. (Don’t worry—we’ve got those typos covered!)For more insight into how search works, check out the Ultimate Guide to Etsy Search.Share your feedback about categories by filling out our taxonomy feedback form.

Chasten Harmon of Etsy shop Plush Armour discusses how she connects with buyers and earns repeat customers through excellent customer service. Plus, go behind-the-scenes of the custom order experience with a conversation between Chasten and one of her returning customers.Learn more customer service tips in our Seller Handbook article How to Get Five-Star Reviews.

Three Team Captains share their top tips for using Etsy Teams to improve your business and expand your network. Learn how to find a Team that’s right for you and get the most out of your experience in this roundtable discussion.Read our Site Update to learn about the exciting updates to our community spaces.Check out our guests’ Teams:JayDee’s Vintage Etsy Society Street TeamCrystal’s Etsy Vancouver TeamRebecca’s SF Etsy Team

Get a sneak peek of what’s in store for our upcoming season.Head to the Forums and follow @EtsySuccess on Instagram for ways to get featured on future episodes. See you soon!

Jill Mescia and Tyler Stoddard are two senior members of our Trust and Safety team. Today they join us in the studio to share tips on how to prevent disputes and resolve cases swiftly. Find out their best practices for handling unexpected shipping snags, increased order volume, and other common challenges.Check out Just in Case: Resolving Disputes Through Communication for tips on resolving cases quickly and efficiently.If you need help with a customer service situation like the ones discussed in this episode, you can contact the Trust and Safety team at dispute-resolution@etsy.com.Learn more about the new personalization feature in our Site Update.

Etsy CEO Josh Silverman and Kruti Patel Goyal, general manager of seller services, return to the Etsy Success podcast to give you a behind-the-scenes look at our marketing efforts for holiday. Plus, hear Josh and Kruti discuss how you can use our new marketing tools to help attract buyers to your shop this season.You can send targeted offer emails for free through December 31, 2018. Go to your Shop Manager to create a targeted offer campaign today.

In this special episode, three European Team Captains take the stage to share top holiday tips for sellers at all levels of growth and discuss their proudest moments with their Teams. (Recorded live at Etsy’s European Captains’ Summit in Warsaw, Poland.)Check out the Captains’ Teams:Virginie Lykins’ Made in NorwayTania De Pauw’s Etsy Team Belgium + Etsy Team GentHelen Gillespie’s Lancashire Etsy Team

Two seasoned shop owners discuss their approach to shipping cost, including how they set shipping prices that appeal to their target market and how to negotiate lower shipping costs with carriers.Take a look at what Melissa and Mike have to offer in their Etsy shops, Sweet Water Decor and Barn Wood Furniture.Find info about the free shipping sweepstakes in the Official Rules. Note: No purchase necessary. See Official Rules for alternate method of entry. Open to Etsy Sellers with Etsy Payments with legal residency in the U.S. and DC. Begins 12:00:00 AM ET on October 10, 2018 and Ends 11:59:59 PM ET on December 10, 2018. Void where prohibited. Subject to Official Rules.Learn more about pricing your shipping in the Seller Handbook article How to Price Your Shipping Competitively and check out the Ultimate Guide to Etsy Search.

You’ve got questions about search, and this week’s guests have answers. Taylor Combs is an editor on Etsy’s Seller Marketing team and Isabella Diaz is a Shop Optimization Specialist on the Community team. Together they worked on our Ultimate Guide to Etsy Search, and they’re here to bust some common myths about Etsy search. Plus hear Taylor and Isabella offer tips for improving keywords in a special lightning round of keyword critiques collected from the Etsy Forums.Read up on Etsy Search in our Ultimate Guide to Etsy Search and find more info about Search Analytics in our Forums Announcement.Learn how to make the most of Search Analytics in Using Analytics to Understand Your Search Performance.Follow along with Taylor and Isabella’s keyword critiques by checking out these shops (in chronological order):ScenicShoreCreationsJillMakesTheWonkyFoxMikaartCBanningAccessoriesEverBloomingOriginalKentuckyStickChairs