Below The Fold

What happens when you print your logo onto a low quality piece of swag? It goes straight into the garbage. Do you know what that means? That means that your brand is literally going into the garbage...that is bad. Fortunately, Renya is here to help you figure out how to position your brand in a way that doesn't create an association with waste. Listen up!

Chris Dayley first came on the show a little over 3 years ago. In this episode, we talk through a lot of the changes in CRO that have happened over the last few years. Super interesting! Listen up!

Clay Olsen has helped change the way people talk about porn. At Fight the New Drug, they have found a way to get very passionate supporters. How? Well, that is what we talk about. We talk through a lot of different tactics they use to build a loyal following, including one of my favorites ...Controversial Marketing. Listen up!

Do you know what a predictable marketing engine is? We didn't either. This is actually a pretty fun episode where we learn more about ourselves than we do about marketing...;p Listen up!

Wendy Piersall is quoted as saying, "Google only loves you when everyone else loves you first." But how do you get everyone else to love you first? That's exactly what we are talking about!! This episode is about SEO. Listen up!

Do you sell a product? According to Gabe, if you sell a product, it should be on Amazon. This episode focuses on what it takes to get your products sold on Amazon. Seriously, this is a really good episode. Listen up!

Does your business have a phone number? Do you know where your inbound leads are coming from? Stop living in the past. We can track that stuff now. Ryan and Stetson specialize in call tracking and analytics. Listen up!

For the first time in the podcasts history, we're talking about programmatic advertising. You know those times when you get creeped out by the ads that seem to follow you around...yup, that's programmatic advertising. Listen up!

Bob Burg says the single greatest "people skill" is a highly developed & authentic interest in the *other* person. Yup. Our guest this week is Nina Bullock. She LOVES networking...a lot. Like, it's her "people skill." You'll quickly figure out that she has figured it out. Listen up!

Steve Pearson walks through best practices when managing your online reviews. We also discuss the best ways of responding to customers, whether that is through those same reviews or through social media.

Words used in this episode include: blockchain, cryptocurrency, decentralized messaging system, and many other commonly used English words. If that sounds interesting to you, I invite you to listen.  Our guest is Cahlan Sharp. He is known for starting DevMountain, one of the top coding bootcamps in the nation. After selling DevMountain, he started his current venture with Mainframe, a development platform company for blockchain enabled applications. Listen up!

Jump is blowing up. In just 2 years, they are successfully competing with companies like Podium, Hootsuite, and Moz. That's no easy feat. Chad Ingram, Jump CEO, comes prepared with actionable best practices for each of their 3 main business pillars; Ratings and Reviews, Citation Listings, and Social Engagement. Listen up for what may be the best podcast you'll listen to this week.

If you're spending any time doing paid advertising, you'll want to listen to this episode. Zigglio is a behavioral retargeting ad company that gives you access to more accurate audience data. With their Facebook's Accelerator award in their back pocket, it's crazy more people aren't using their platform. Check it out!

Aptive is a huge company that just recently started doing digital marketing. What's it like building out a new team in a company worth hundred's of millions? That's what we wanted to know.

The summer break is over, Season 5 is in full swing! We decided to start the season off with a reunion show. We brought back the original cast to talk through the days when we first started. Welcome back Nate and Paxton! The episode goes back to the beginning with clips from our earliest episodes. We also play a quick game of digital marketing roulette!  Have fun!

IHOB? Is this for real?

Bots are people, too!

Google IO and Dark Patterns, one is good and one is bad...which is which?

What is the ideal team structure?

Kickstarter is fun...