Below The Fold

We are now on the Google Play Store! Just search for Below the Fold. In this episode, we talk about scorched earth marketing. The second half is dedicated to breaking down a huge case study featuring Gillette, the biggest name in razors. They keep goofing up in digital. FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Hey everyone. We have missed you!! We are back after 3 months of being away. In this episode, we introduce the big changes coming in season 4. The main topic in this episode is on optimizing your content! We go live every Thursday at 5:00PM MT on Facebook! Come engage with us! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

In our season finale, we talk with Sterling Turley. With his experience in event marketing, we learned how to best promote an event in order to get the most people to come. There are definitely some gems in this episode. We're back in two weeks for the premier of season 4! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

This is a special episode. Brandon and Jacob are running the show all by themselves...so they invented a game called Digital Marketing Roulette. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Have you forgotten who keeps Zions Bank in business?...they haven't. On todays episode, we talk with a guy who actually does help keep Zions Bank in business. Brad Herbert runs the marketing team that heads up their social media, SEO, email, and more. Are you interested in moving up the corporate ladder in marketing, listen in to find out what Brad's advice is on how to get to the top. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We recently got a new co-host. His name is Derrick and he is a genius. We spend this entire episode getting to know him and why he is qualified to share his opinion on this show. As always, please connect with us! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

The human voice has long been used to generate percussion effects in many cultures, including North American scat singing, Celtic lilting and diddling, and Chinese kouji performances, but on this weeks episode, we get to hear Chad Mustard do some beatboxing (Super Mario Bros. style). If you don't care about that, Emory shares an amazing tale of his journey to Antarctica. He got back the day before we recorded. Lots of good stuff here! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Coding bootcamps have been around for a few years now. Bottega School of Technology isn't like all the other bootcamps out there, they have what most bootcamps don't have...they have Scott Schwab. Scott joins the show to talk about what it takes to run a successful coding bootcamp. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Do you know who your Mayor is? Brandon shows us that most people don't...but people know the Mayor of Provo. John Curtis joins the show this week to talk through the state of tech in Utah county. Known as being super savvy with social media, using platforms like YouTube, Twitter, and his personal blog, John Curtis has spent his term as Mayor connecting with his constituents at a level typically not seen by a politician. He shares some of his tips with us. Listen up! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

We have a lot to catch up on. Tragedy has struck and we are left without one of our hosts. However, fear not...we have found a replacement. Besides that, Saunder Schroeder sits in the hot seat as this weeks guest. We talk about social advertising and influencer marketing. According to Brandon, this is one of our best episodes yet. Have a listen! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

A recurring topic of the show is on how education plays a role in your success as a digital marketer. Paul Dowling has been teaching at the University of Utah for 15 years. At work he teaches Marketing as well as International Business, but in this weeks episode he teaches us about why getting a marketing education at a college is beneficial. On the other side of the discussion, we talk through why you might not want to go to college. What side are you on? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Clint Betts started Beehive Startups and then almost immediately saved a kids beehive startup (listen to the episode to know what that's about). Beyond that, he has had several other successful ventures, not the least of which is sitting on the executive board of Silicon Slopes and teaming up with KSL to produce his own podcast called The Deseret News Silicon Slopes Hour. Check it out! ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

The CMO of Purple (Mattress) joins the show to talk about the wonderful world of comfort. Purple is best known for their fun videos featuring Goldilocks, Sumo Wrestlers, Sasquatch, and more. Alex McArthur pulls back the sheets and reveals what digital marketing strategies are employed to get into your bedroom. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Rick Galan, Director of Digital Marketing at Qualtics joins the show this week. If there is one take away from this episode, it's that if you want to get anywhere in life, you'll need some experience marketing gift cards...seriously. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

President and owner of Dallas Media, CEO and founder of Sugar Me Wax, and Founder of Fat Boys, Brigham Dallas is a real life entrepreneur with a ton of experience in running successful businesses. This episode is literally chalk full of actionable insights. There are several little gems to help you build out your own business. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

97th Floor is a full service digital marketing agency. Everyone on the show at one point or another has worked there. Their COO, Wayne Sleight comes joins us this week to discuss how to grow an agency, improve employee morale, and the right way to use billboards. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Anthony Ambriz joins to show this week to talk through some YouTube best practices. Are you thinking about starting up YouTube channel? Do you already have one that isn't doing anything for you? Listen to this episode...there might be at least one good piece of advice for you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

AJ Wilcox joins to show to discuss his own startup, B2Linked. We talk about the success he has found and his plans to expand (or not expand) and why. Super good episode. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Dallin Rogers, of Fit Con Utah, joins the show to talk about the wild success they have been having as the #1 local fitness conference in Utah. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

10 years ago David Malmborg and Paxton Gray worked together at CompUSA. David was a hot shot salesman and Paxton was famous for catching a couple of hard drive thieves. Believe it or not, it's only gone uphill from there. You'll want to listen to this episode. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io