Informações:
Sinopse
Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.
Episódios
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Content Shock - Episode 114
16/01/2016 Duração: 30minWhy content marketing is not a sustainable strategy…or, is it? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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I'm Converted: A CRO Conversation - Episode 113
08/01/2016 Duração: 34minIn this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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The Decay And Fall Of Guest Blogging - Episode 112
02/01/2016 Duração: 25minIn this episode the crew discusses the state of guest blogging. Is guest blogging for SEO really dead? Listen to the episode to see if you should be worried, and how you can "future-proof" your linking building efforts. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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In-house vs agency SEO: where do you start? - Episode 111
25/12/2015 Duração: 28minWhether you're a business that needs SEO work, or someone looking to start a career in SEO, this discussion is for you. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Where Should Content Ideation Begin? - Episode 110
19/12/2015 Duração: 29minShould you trust your content creation to the "big idea” person with their grand concepts, who might not fully understand the target audience, or should you rely more on your “behind the scenes” people who see the data behind what has been successful? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Adblocking: Who’s got the tab? - Episode 109
11/12/2015 Duração: 31minAdblocking is exploding, who’s going to pick up the tab? Who are the winners and losers? Publishers? Consumers? Is it ethical? How [can everyone win]? Adblocking may force advertisers' and publishers' hands. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Should You Share Your Secret Sauce - Episode 108
07/12/2015 Duração: 32minShould you (or your agency) share your secret sauce? Is it dangerous? Will you lose your competitive advantage? Or does it benefit the whole industry and actually bring you more business and success due to your increased authority [loaded question]? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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It’s a Battle Royale: SEO vs PPC - Episode 107
29/11/2015 Duração: 37minWe have SEO in one corner (with Jacob, Nathan, Brandon, & Paxton), and PPC in the corner-opposite (with Brigham all by his lonesome). Can PPC hold out against the 4:1 odds? In this episode, we brought a special guest (Brigham Dallas) to discuss both the strengths and weaknesses of PPC when compared against SEO. We also discuss how they can work together. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Is a 4-year Degree Necessary in Digital Marketing? - Episode 106
27/11/2015 Duração: 35minThe four of us have very different educational backgrounds, and yet, we've found success in Digital Marketing. In this episode, we discuss what we each feel about education (both formal & informal). We each discuss what we do to stay at the "top of our game". We also talk about the insufficiencies of formal education, in that digital marketing changes so quickly that inflexible courses are quickly outdated. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Biggest Mistakes Digital Marketers Are Making - Episode 105
22/11/2015 Duração: 32minThe team talks about the biggest mistakes being made by digital marketers today. We talk about building for bots instead of users, not repurposing good content, putting too much focus on links, and failing to rely on all the data we have access to in order to make better decisions. Don’t worry though. We all make mistakes. The secret is keeping track of your marketing efforts to quickly minimize the negative impact of those mistakes. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Work-Life Balance as a Digital Marketer - Episode 104
20/11/2015 Duração: 35minWe talk about work/life balance as a digital marketer. Each of us started our digital marketing careers at an agency, and each of our careers have quickly morphed. Paxton is the Director of Marketing Operations of an agency (also a ROWE company); Brandon runs his own business teaching future digital marketers; Jacob has a local in-house digital marketing position; and I (Nathan) work from-home as an in-house SEO manager. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Biggest Bang For Your Buck - Episode 103
16/11/2015 Duração: 33minIf you had to pick two digital marketing tactics, which would they be, and why? We each discuss which two tactics would get the most "bang for your buck". ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Social Media Early Adoption - Episode 102
14/11/2015 Duração: 32minWe discuss the early adopter advantage, and the risks vs rewards of choosing one platform over another. Time management, what things you should look out for, and other things you should stay away from. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io
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Ethics In Digital Marketing - Episode 101
10/11/2015 Duração: 34minAs the inaugural episode, BelowtheFold.io explores ethics in the digital marketing world. Do they exist, and if so, how are they defined? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io