Aurelius

Episode 12 highlights: - Tomer Sharon’s user research tool at WeWork, Polaris - Tomer Sharon on Democratizing UX - What is user research - What makes up a key insight and how to create them - How to do user research the right way - What questions can user research answer - Difference between finding out what customer want vs what they need - Research nuggets, what they are and how to create them

Episode 11 highlights: - Why understanding a business model is critical for designers
 - Using design to do more than make a great interface or a sexy advertisement
 - Humanizing business and letting design/design thinking drive how business gets done
 - What OKRs are, where they’re used and how to do them
 - How Christina has used OKRs for both business and her own life
 - Embracing business metrics as designers
 - How you can be more innovative than Steve Jobs 
- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions

Episode 10 highlights: - What product discovery is and how to do it - The wrong way to do user research and how to avoid it - A process to make sure you’re building products and features that solve real problems - When product discovery starts and ends - 4 steps to conducting product discovery - The importance, and dangers, confidence level in design or product ideas

In this episode we talk about: - Melissa’s approach to product strategy - Setting good strategic goals for our product and user experiences - The difference between shipping features and shipping GOOD features - How to do user research to actually drive innovation - Case study examples from Melissa on how she used user research to increase user acquisition - Using product and UX goals to tie up into larger company vision and strategy Free product strategy blueprint: https://www.aureliuslab.com/blueprint Free product strategy mini-course: https://www.aureliuslab.com/free-product-strategy-mini-course Aurelius Podcast feedback survey: https://goo.gl/heDc1n

Episode 8 highlights: Audrey’s concept of “give me a napkin” Knowing how and when to step backwards from a prescribed solution to find the problem to solve Working with your team and stakeholders so you can make a meaningful contribution as a designer How we can find, and solve, the right problems as designers UX designers and product managers working together successfully Who owns the advocacy for and voice of the customer? Audrey was so much fun to talk with. As a partner at DesignMap, she helps teams and companies distill complex problems into simple solutions. Audrey has an uncanny ability to make a brilliant point about a complicated topic with simple, subtle language. We had a chance to discuss how to do user research and apply what you learn in a smart way to all the design and product decisions you make. We also spoke at great length about how to get your organizations on board with the value of design and research to really impact the success of their business. I hope you all enjoy the conversation

Episode 7 highlights: - Jeff's definition of product strategy - Bringing clarity to the process of building a product strategy - The difference between brand and product strategy, and how they work together - The single biggest factor that holds most companies back from having a great product strategy - Building a product roadmap and strategy that actually works - How to empower your teams to solve problems instead of only building features Who owns the product strategy? Product managers or UX Designers?

Episode 6 with Peter Merholz by Aurelius

Episode 5 with Dan Brown by Aurelius

How we know we’re building the right products or features Using the “jobs to be done framework” in design and product development How Twitter did design critiques to determine they were solving the right problems The difference between presenting design decisions to your team vs stakeholders What it looks like to “have a seat at the table” as a UX designer Helping your company value design at the highest level with executives Measuring the success of UX design Links from this episode: Josh Brewer’s new company, Abstract: https://www.abstractapp.com/ Book, “The Ego is the Enemy”: https://www.amazon.com/Ego-Enemy-Ryan-Holiday/dp/1591847818 “Pay as much attention to the little things that you see and hear and witness when someone is using what you’ve made”

Episode 3 highlights: - What is design strategy? What is product strategy? - Effective design strategy methods and approach - Where business strategy ends and design strategy begins and the difference between the two - Where design fits into business strategy - How design can help monetize failure - Ways that design and product strategy can drive business strategy - Practical ways design can help fulfill your company mission Links mentioned in this episode: - https://hbr.org/2015/11/why-organizations-dont-learn - nerdery.com/jobs

Episode 2 highlights: - the importance of framing the problem in UX and product strategy - how to tell if you're designing and building the right features or products - measuring the impact and success of UX design and product strategy - balancing an understanding of the business strategy to make better design and product recommendations - Jared's most effective way of getting your company to prioritize UX and product strategy - who owns the user experience?

Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.