Why Service Design Thinking

Happy International Service Design Day! This is episode 2 of 3 in a series celebrating #ServiceDesignDay! Join the global discussion by sharing this episode with your network! Check out the show notes + details on #ServiceDesignDay. ________ Tatiana El-Khouri and Olivia Lucas, talk about Gobe, an app that connects nonprofits to volunteers. Through the design process, they participated in a co-creation exercise that helped solve some of their design challenges. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

Happy International Service Design Day! This is episode 1 of 3 in a series celebrating #ServiceDesignDay! Join the global discussion by sharing this episode with your network! Check out the show notes + details on #ServiceDesignDay. ________ Nathan Lucy and Jessica Tungesvik of XWorx agency share a case study about transforming a new business from a digital product into an in-demand service. They discuss the importance of designing for a specific customer. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

We've heard a lot about why service design is important but what does it look like in the context of People, Planet, and Profit? We talk with Martin Dowson, a UK-based service designer and Certified Customer Experience Professional who creates customer-centric organizations that deliver profitability through meaningful customer experiences. Martin mentions resources from the UK Design Council, including the Double Diamond design process and the Triple Bottom Line of people, planet, and profit. ________ Participate in the design challenge on our website. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

Few people in the business and design sectors have done as much for the nonprofit community as Matthew Manos of verynice, a global human-centered design and strategy studio. He has revolutionized how the design industry interacts with the nonprofit industry, by creating a way of giving back with his  business model of dedicating half of his agency's work towards pro bono projects for nonprofits. He has started a meaningful dialogue on how nonprofits can approach their business models differently, as a means to making an even bigger impact. In our interview, we discuss how a nonprofit organization can better create a sustainable legacy by rethinking its revenue streams. Support Matthew's work: verynice Give Half bookModels of Impact toolkit ________ Participate in the design challenge on our website. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t

Today's guest is Melissa Rancourt, an international entrepreneur who operates multiple businesses throughout Europe and coaches organizations on adopting design thinking. She also serves as the Academic Director for The New School: Parsons Paris' Executive Global Strategic Design Management Master's program, which I will be proudly attending as part of the inaugural class. In this episode, Melissa discusses the key pillars of service design and why businesses should integrate it. With her international expertise, she gives examples of businesses who have successfully used service design. We even talk about an interesting insight into the experience of coffee shops in Belgium (hint: it has nothing to do with coffee!). Learn more about Melissa's work: The New School SerendispaLinkedin Profile ________ Participate in the design challenge on our website. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for ac

This episode is a brief introduction to the Why Service Design Thinking podcast series by its founder and host, Marina Terteryan. Learn about the inspiration for this podcast, how it applies to your business, and why it is so important to adopt the innovative practice of Service Design. Service Design is an important practice in business that is quickly increasing in popularity. There are many different ways to define it, but at its core, it is the process with which a business can innovate its offerings, provide delightful customer experiences, and solve problems. Hear about the unique ways in which this podcast will teach you about service design, through informational interviews, case studies, and design challenges. Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Like what you hear? Please subscribe, rate, and review us in the iTunes or Stitcher store.