Brandwidth On Demand

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 68:51:25
  • Mais informações

Informações:

Sinopse

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".

Episódios

  • TJ's Excellent Adventure: Podcaster to Z100 & AMP to Network. HOW?

    26/06/2023 Duração: 16min

    TJ Taormina started as a podcaster who became an intern and later, a producer for Elvis Duran at New York's Z100! Later, when his show on Boston's AMP Radio ended due to the pandemic, TJ decided to create his own podcast called "The TJ Show Until Further Notice." The podcast gained attention, and soon other radio stations started reaching out to him, but instead, he is now in a nationally syndicated show partnership with Gemini 13. On "The TJ Show, he unvails his method to connect with a broad audience through relatable content that appeals to both parents and kids, focusing on the human experience. Experience The TJ ShowHear TJ's PodcastOne-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH ON DEMAND supporters!Musicmaster Morning Show Boot Camp Radio Swag Shop Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES pre-mail before each episode

  • Overcoming the Overwhelm: Actionable Strategies from Industry Sherpa Mike McVay

    18/06/2023 Duração: 17min

    Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.  Previously Mike served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. Mike generously outlines the skills, attributes, and evolving approaches you need to succeed!===Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampYES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes

  • Radio Excellence Unleashed: Steve Reynolds Cracks the Code in 5 Steps

    09/06/2023 Duração: 26min

    Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications, and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio ho

  • Whisper to a Scream: 2 Dynamic Factors to Create Epic Impact ( from A Radio Legend You Should Know)

    06/06/2023 Duração: 15min

    It was a shocking blow to the entertainment industry. Iconic voiceover talent, Nick Michaels, bid farewell to the world on May 26, 2018, and radio branding hasn’t been the same since.Five Years later, the vocal prowess that could make hearts flutter and goosebumps rise, demonstrates not only that Nick was a true force to be reckoned with, but beyond his captivating voice, it's the valuable lessons he left behind that continue to resonate with many.Nick rose to fame in the late 1970s, captivating audiences with his dulcet tones on local radio. His talent propelled him to television, where his voice became synonymous with trust and reliability in commercials and movie trailers, some of which are heard in this episode.Despite his fame, Nick always remained down-to-earth, leaving a lasting impact on colleagues. He generously shared his wisdom, becoming a mentor to aspiring voice actors. Nick's legacy reminds us that true greatness extends beyond talent, encompassing the ability to inspire and nurture others. His

  • Engage, Entertain, Evolve and Succeed! Guest: Scotty Kay-US99, Chicago

    20/05/2023 Duração: 26min

    Scotty Kay is a Chicago native and a multimedia talent who has made his mark in various fields of entertainment. He gained national attention as a contestant on "So You Think You Can Dance" and later competed on "American Ninja Warrior," showcasing impressive physical abilities. His radio career hit the major markets at Kiss FM in Chicago, where his syndicated show quickly became popular nationwide. He later worked at Power 96.1 in Atlanta, transforming the show from 18th place to first place in just 20 months. He then hosted the Mega Morning Show on Hot 93.3 KLIF-FM in Dallas but decided to return to Chicago to be closer to his family and pursue new opportunities. Scotty currently hosts the afternoon drive on legendary country station US99 and is known for his interactive and engaging style. Since the pandemic, Scotty had to adapt to working from home and found new ways to connect with listeners. He is constantly preparing for changes in the industry, exploring new technologies like AI to enhance his content

  • Keep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the Freak

    24/04/2023 Duração: 17min

    Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously.In this episode, they share 5 Tips that can help separate your show from the competition.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to

  • What Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha Media

    12/04/2023 Duração: 20min

    Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.Key Time-stamped Takeaways:(01:49) Phil shares his approach to keeping over 200 stations on track.(02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.(05:20) Phil tackles th

  • Bonus Rob Barnett Next Job Best Job

    02/04/2023 Duração: 19min

    Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!One Minute M

  • Kramer & Jess reveal the secret ingredient that will make or break your radio show.

    19/03/2023 Duração: 21min

    Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community.Key Takeaways:(0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner.(03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town.(06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their

  • Level Up Your Station's Digital Game Plan: See How with Seth ReslerLevel Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta Know

    06/03/2023 Duração: 21min

    Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)Key Takeaways you won't want to miss!(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station

  • 178- Staying Power: The Andie Summers Blueprint to Major Market Morning Success

    15/02/2023 Duração: 18min

    Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way.Andie is a leader in th

  • What will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio Insight

    06/02/2023 Duração: 22min

    When it comes to music and radio, the one person our industry looks to is Sean Ross.His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM!Time-stamped highlights you won't want to miss: (1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format surprises.(4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends –

  • 2023 the Year of Audio? - Steve Goldstein

    06/01/2023 Duração: 22min

    Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN.Time-stamped highlights:[2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed. [5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue![8:35] You’ve pointed out that in podcast

  • Media Vision Like You've Never Heard - Guest-Lee Abrams

    20/12/2022 Duração: 29min

    Lee Abrams quite simply is a media genius.He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio. In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more. Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.Time-Stamped Takeaways You Won't Want to Miss!(0

  • Bill & Morgan, Q104 Cleveland - Betting on Balance

    01/12/2022 Duração: 20min

    This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us.Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one. Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!Time-stamped SHOW NOTES(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.(07:

  • #173 - Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind

    07/11/2022 Duração: 20min

    In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial! In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame! Key Takeaways you won't want to miss:(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities betw

  • #172 Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)

    27/10/2022 Duração: 21min

    Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one. After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to https://www.facebook.com/iheartradio/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (iHeartRadio)'s https://www.facebook.com/hits961/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (HITS96.1) in Charlotte. Holly consi

  • Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar

    06/10/2022 Duração: 12min

    Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts. In this episode, Canada's leading talk host https://www.iheartradio.ca/newstalk-1010/shows/jerry-agar-1.1813043 (JERRY AGAR) (based at https://www.iheartradio.ca/newstalk-1010 (CFRB NewsTalk 1010) in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others. Key Takeaways You Won't Want to Miss: (02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way. (03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position. (04:19) There are some or tips to help radio hosts get to the meat of the story and make the

  • Producing Success in Vegas! Guest: Stephanie Sidlea

    01/09/2022 Duração: 16min

    EVERY radio brand could benefit from having its own https://www.linkedin.com/in/stephanie-sidela-308866bb/ (STEPHANIE SIDELA)! As Executive Producer for the Award-Winning https://www.audacy.com/mix941fm/hosts/mercedes-in-the-morning (MERCEDES IN THE MORNING SHOW) on https://www.audacy.com/mix941fm (Mix 94.1 in Las Vegas), Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego. Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer! As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from! Key Takeaways You Won't Want to Miss: (01:30)

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