Masters Of Scale With Reid Hoffman

Forget being a unicorn. Learn to be a phoenix. Your company can last 100+ years — but you'll need the resilience to rise and fall, and rise again. Fiat’s chair John Elkann shares the principles that helped the "horseless carriage" company founded by his great-grandfather survive the ups and downs of a century of business — including competitor attacks, leader shakeups, financial crises and more. One key: Resilience. Another: Deciding which company traditions to keep, and which to leave in the past. Featuring cameos from Radio Flyer's Robert Pasin, Cue Ball Ventures' Tony Tjan and ABC Home & Kitchen's Paulette Cole.Read a transcript of this interview at: https://mastersofscale.com/john-elkann-how-to-build-your-company-to-last/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Drew Houston founded Dropbox, he knew he faced some fierce competition (hello, Google, Apple and Microsoft). But he didn’t back down. Why? Because he believed in his product, and he knew he had an advantage those big, cumbersome competitors could never exploit: Dropbox was lean, focused and fast. Hear how he outmaneuvered the big dogs – and what's next for Dropbox.Drew Houston's reading list! Books mentioned in this episode:Competing Against Luck, by Clay Christensen and Karen DillonThe Effective Executive, by Peter DruckerThe Hard Thing About Hard Things, by Ben HorowitzBecoming Steve Jobs, by Brent Schlender and Rick TetzeliHard Drive: Bill Gates and the Making of the Microsoft Empire, by James Wallace and Jim EricksonFounders at Work, by Jessica LivingstonHigh Output Management, by Andy GroveMusic: "Exciting Trailer" by Kevin MacLeod, licensed under a Creative Commons Attribution license.Read a transcript of this interview at: https://mastersofscale.com/drew-houston-how-to-take-on-goliaths-and-wi

As an entrepreneur, you have to find a way to recharge. This new podcast, from the creators of Masters of Scale, is designed to create calm amid an always-on schedule. The episode was inspired by Reid’s interview with Arianna Huffington, where she told a sliver of this story: it starts in the tiny Athens apartment where she grew up, and takes her to the University of Cambridge. Listen for the lesson she learned from her mother, about embracing life’s journey without being attached to the outcome — a lesson every founder needs to hear. Interspersed with the story, you'll hear prompts from a guide to help you center your mind; after the story, your guide leads you on a quiet meditation to help you recharge and refresh. If you like the effects, you can subscribe to Meditative Story on the app you're using now.Read the transcript of Arianna Huffington's Meditative Story at: https://meditativestory.com/ariannahuffington/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/

When Anne Wojcicki co-founded 23andMe, she carved out a brand-new space in personal health -- helping people become experts on their bodies right down to the DNA level. Then the federal regulators came calling. But instead of trying to outwit the FDA in the name of moving fast, Wojcicki made the call to work with regulators directly and collaboratively. Hear how she embraced "red tape" as a tool to scale — not swiftly, but sustainably.Read a transcript of this interview at: https://mastersofscale.com/anne-wojcicki-how-and-why-to-embrace-gatekeepers/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In your company’s darkest moment, remember: You CAN pivot from failure to success. But only if you slash and burn everything that isn’t working. Slack’s co-founder and CEO, Stewart Butterfield, has twice navigated this kind of Big Pivot. He launched two different game companies, which both (surprise!) turned into game-changing communications platforms: Flickr and Slack. Hear the thinking behind making a hard left turn —and bringing your team along with you.Read a transcript of this interview at: https://mastersofscale.com/stewart-butterfield-the-big-pivot/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Often a small tweak, a rethink of a feature, is what helps your product break out of the pack. Just ask the founder of the Bumble dating app, Whitney Wolfe Herd. She rebounded from one dating app startup (that you may have heard of) with a brilliant idea for a whole new way of connecting. Hear how the small tweaks along the way helped her move into huge new markets. With cameo appearances by Steve Spohn (AbleGamer) and Marissa Mayer (Google, Yahoo).Read a transcript of this interview at: https://mastersofscale.com/whitney-wolfe-herd-small-changes-for-big-impact/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s never too late to join the entrepreneurial party. We've heard all the stories of young geniuses, but plenty of influential entrepreneurs founded companies in their 30s, 40s, 50s. There’s value to being a late-stage founder – like the fact that you’re bringing along all your life experience. That’s what Gwyneth Paltrow did when she launched Goop. Paltrow transitioned from Hollywood star to startup founder with her lifestyle brand, which now has over 8 million subscribers -- and she did it by leaning in to what she knew, embracing what she didn’t, and coming up with strategies to fill the gap. With cameo appearances by Boyd Martin (Olympic equestrian), Ruben Harris (Career Karma), Sara Blakely (Spanx) and Brian Chesky (Airbnb).Read a transcript of this interview at: https://mastersofscale.com/gwyneth-paltrow-entrepreneurship-as-a-second-act/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privac

On Masters of Scale, we talk a lot about how businesses grow. But we also talk about how people grow: How key decisions (and happy accidents) can shape your future, and how your setbacks can actually set you up for success. On this special Graduation Episode, guest host Jordan Harbinger teams up with Reid Hoffman to share advice that will help you navigate choices in your career, with insights from Instagram's Kevin Systrom, Yahoo's Marissa Mayer, Spotify's Daniel Ek, and more. Get more from Jordan Harbinger: https://www.jordanharbinger.com/Read a transcript of this interview at: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Early-stage startups are a lot like pirate ships – they need a buccaneering spirit to survive. But every startup needs to shed its pirate nature at some point, and evolve into something more akin to a navy – no less heroic, but more disciplined. As the new CEO of Uber, Dara Khosrowshahi took on the most extreme pirate-to-navy transition in startup history. Though Uber blitzscaled to become the most valuable startup in the world, it was also notorious for its toxic culture. Dara turned the company around. His method? Truth-telling and doing the right thing. Cameo appearances: Arianna Huffington (Thrive Global) and Ben Chestnut (Mailchimp).Read a transcript of this interview at: https://mastersofscale.com/dara-khosrowshahi-how-pirates-become-the-navy/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You can bootstrap your business to scale, but you'll have to make your own luck. Nobody knows this better than Mailchimp's Ben Chestnut. He used a DIY ethos to grow a $600M company without ever raising a dollar of outside funding. The Mailchimp story is the exception to Reid's rule (always raise more money than you think you need!). The episode explores a range of options for those who don't fit the VC-funding mold. Cameo appearances: LeVar Burton (Star Trek, Reading Rainbow, LeVar Burton Reads), Don MacKinnon (Milq), Karen Cahn (iFundWomen).Read a transcript of this interview at: https://mastersofscale.com/ben-chestnut-the-case-for-bootstrapping/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No organization that’s entirely closed — or entirely open — can scale as successfully as an organization that combines both. Yes, it invites a bit of chaos – but chaos breeds innovation. Joi Ito has spent his career championing radically open systems, from Creative Commons to cyber currency. As a past director of the famed MIT Media Lab, he focused on facilitating conversations that keep pace with the shifting challenges we face in our companies, institutions and societies. Cameo appearance: Megan Smith (former U.S. Chief Technology Officer).Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you try to avoid risk, you actually risk total failure. Or worse: mediocrity. Take it from Shellye Archambeau. She led the most stunning Silicon Valley turnaround you’ve never heard of. She took the role of CEO for a failing tech company, months from bankruptcy. Through a series of calculated risks, she led it through a complex merger, a head-spinning pivot, and grew it into MetricStream, which now boasts 1,200 employees and a valuation in the hundreds of millions. How? Clear goals and big risks — the same principles that have defined her career. With a cameo appearance by poker champion Liv Boeree.Read a transcript of this interview at: https://mastersofscale.com/shellye-archambeau-take-bigger-risks/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your company's dominated by one type of person, you run the risk of tunnel vision. You might move fast — but you'll often drive straight into traps. Truly scalable companies need a diverse portfolio of viewpoints to see the opportunities others miss. Sallie Krawcheck knows this well. She rose through the ranks of Wall Street and saw firsthand the challenges a lack of diversity brings. After serving as CEO of Sanford Bernstein, Smith Barney, Citi's Wealth Management and Merrill Lynch Wealth Management, Sallie went on to found Ellevest, an investment platform aimed at women. Her straight talk — and hilarious asides — create the clear business case for diversity of all kinds. Cameo appearance: Steven JohnsonRead Stephen Johnson's book Farsighted: How We Make the Decisions That Matter the MostLearn more about Stephen's books and podcasts at https://stevenberlinjohnson.com/Read a transcript of this interview at: https://mastersofscale.com/sallie-krawcheck-check-your-blindspot/Subscribe to the Masters of Sc

We’re back with Part 2 of our special turn-the-tables episode with Reid Hoffman. In this episode, we follow Reid through PayPal, LinkedIn, the Microsoft acquisition, his angel investments, Greylock, and his hosting of Masters of Scale — all the while proving our theory that you can chart an epic journey to scale if you make everyone you enlist a hero — in their OWN story and not just yours. Guest host: June Cohen, the executive producer of Masters of Scale and the cofounder of WaitWhat, the company behind it). Cameo appearances: Arianna Huffington (Thrive Global) and Jeff Weiner (LinkedIn).Read a transcript of this interview at: https://mastersofscale.com/reid-hoffman-make-everyone-a-hero-part-two/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special episode, we turn the tables on host Reid Hoffman. He’s the guest and we tell his story, while proving a theory that’s perfect for Reid: You can chart an epic journey to scale, if you make everyone a hero along the way. Our guest host is June Cohen, executive producer of Masters of Scale, CEO of WaitWhat, and former executive producer of TED Talks. Cameo: Matthew Mercer, host of the web series Critical Role.Listen to Critical Role: https://critrole.com/Read a transcript of this interview at: https://mastersofscale.com/reid-hoffman-make-everyone-a-hero/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

That constant roar of customer feedback? Be thankful for it. It holds all the secrets to your success, if you learn how to read the signs. Listen to what users say, sure. But also watch what they do and interpret what they need. Eventbrite's Julia Hartz embodies this principle. She believes passionately in learning from her customers, and has made rapid response to user feedback the driving force behind Eventbrite’s strategy — as it grew from a simple ticketing app to a full-service platform for event creators, offering everything from ticket sales to custom RFID readers.Read a transcript of this interview at: https://mastersofscale.com/julia-hartz-let-your-customers-be-your-scouts/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You need a great story to build a great company. And great stories are unwaveringly true. No one embodies this principle more fully than Scott Harrison, founder of Charity: Water. A master storyteller, Scott built his nonprofit on 3 radical principles: (1) 100% of donations would go to water projects (not overhead). (2) Progress reports would be utterly transparent, sharing victories, defeats and even GPS coordinates of water wells. (3) The brand’s storytelling would lead with hope instead of guilt, inspiring joyful participation without sacrificing honesty.Read a transcript of this interview at: https://mastersofscale.com/scott-harrison-to-scale-you-must-master-the-art-of-storytelling/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You can marshal the power of millennials to grow your company, but you have to redefine your concept of loyalty. To keep millennials as users (and employees), you’ll need to keep evolving — and help them evolve. Brit + Co founder Brit Morin understand this: As a maker and media creator, Brit is constantly co-evolving with her (mostly millennial) audience and team. It’s a secret to scale with the generation adapted to a world of constant change. Cameo by relationship therapist Esther Perel (bestselling author and host of the podcast “Where Should We Begin”). Esther has lately turned her eye toward work relationships; her perspective on the millennial generation — and the broad social trends that have shaped their collective character — may give you an “Aha!” moment.Listen to Esther Perel's “Where Should We Begin”: https://whereshouldwebegin.estherperel.com/Read a transcript of this interview at: https://mastersofscale.com/brit-morin-the-millennial-episode/Subscribe to the Masters of Scale weekly newsletter:&nb

Your first hires are your cultural cofounders. And it’s worth your time to get every one right. That's why Workday CEO Aneel Bhusri personally interviewed his first 500 employees. Today, with 8,000+ employees and $2b in annual revenue, Workday is consistently rated one of the best places to work. Learn the interview questions that can help you find the right employees to build your culture. With cameo appearances by Danny Meyer (founder, Shake Shack), Arianna Huffington (founder, Thrive Global), Michael Bush (CEO, Great Place to Work) and Joyce Nethry (founder of Jeptha Creed Distillery).Read a transcript of this interview at: https://mastersofscale.com/aneel-bhusri-the-elusive-formula-for-great-hiring/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first high-end restaurant in New York, Union Square Cafe, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that can scale. From his first innovative restaurants to the dramatic scale story of Shake Shack, Danny cast off received wisdom and wrote his own rules. His simple ideas have radical implications for any industry. With a cameo appearance from Rick Barry (retired NBA player).Read a transcript of this interview at: https://mastersofscale.com/danny-meyer-when-and-how-to-ignore-conventional-wisdom/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.