Masters Of Scale With Reid Hoffman

As we live and work longer, leaders need to redefine how they think about attracting and developing intergenerational talent. Modern Elder Academy's Chip Conley is at the forefront of this mindset shift, explaining why “wisdom workers” will take the place of “knowledge workers.” A close mentor to Airbnb founder Brian Chesky, Chip stresses that those in mid-career face both more angst and more opportunity than ever. He provides a roadmap for reframing midlife from crisis to calling, and argues that five generations in the workplace requires a new generational compact.If you or someone you know is struggling or in crisis, help is available. In the US, call or text 988 or chat 988lifeline.org. Here is a list of globally available resources: https://blog.opencounseling.com/suicide-hotlinesRead a transcript of this episode: https://mastersofscale.com/the-rise-of-the-wisdom-worker-chip-conley/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Pol

In June of 2020, executive producers June Cohen and Jordan McLeod sat down with comedian Stephen Colbert to discuss how, as host of The Colbert Report, Stephen pivoted a satirical run for U.S. president into a massive fundraiser for the nonprofit Donors Choose. They dive into how that presidential run came to be, and how Donors Choose helped Stephen solve the challenge of collecting “campaign contributions” without breaking federal election law. It’s a master class in “Yes-and”-ing your way to scale. Plus, Stephen describes daring his show’s parent company to stop him, when they tried to clip his electoral wings.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using technology and data to help stores maximize their advantages — nimbleness, adaptability, and smaller inventories — and combine them with the scale benefits enjoyed by the likes of Amazon and Target.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the travails of Twitter to the triumphant return of Bob Iger. Featuring PepsiCo's Mauro Porcini, CNBC’s Julia Boorstin, and Color of Change's Rashad Robinson.Read a transcript of this interview at: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.Read a transcript of this interview at: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.Read a transcript of this interview at: https://mastersofscale.com/bob-iger/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast, Spark & Fire, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a musical collective that brings together musicians from wildly different traditions to write and perform original music.Yo-Yo Ma had to foster a collaborative atmosphere between musicians that didn’t speak the same language — literally or musically. This, of course, brought a set of unique challenges. So how did Yo-Yo build a shared vision that resonated with his whole team? He knew from the beginning that this project was bigger than just him.On Spark & Fire, you’ll be led inside the creative process of high-achieving creators at the top of their game. These insights are relevant to anyone in any field – because creativity and innovation are just different words for the same idea.Subscribe t

The tech industry and its investors have been captivated by the spell of the Unicorn for too long — and the ambitious goal of a billion-dollar valuation has done more harm than good. Instead, founders should aim to be resilient dragons. That's the view of Maëlle Gavet, who as CEO of early-stage investment business Techstars has unmatched insight into the hopes, dreams, and challenges of thousands of founders. Maëlle also shares her experience as a “Fixer and Scaler” and offers important lessons for all entrepreneurs, from pre-seed start-ups to corporate change agents.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Great branding is about identity — and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product and market, the bottom usually drops out. Instead, they told the world who the are, and then did everything they could to find their ideal customers. And made history. Cameo appearance: Eddy Lu (GOAT).Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Despite only 8% of Fortune 500 companies with women CEOs, women leaders more often utilize leadership skills that are perfectly suited for the current business climate. Julia Boorstin, who created CNBC’s Disruptor 50 platform, argues in her new book When Women Lead that counterintuitive approaches used by women leaders can have a great impact on business, and can be learned by anyone. Julia, as a senior tech and media reporter, also offers her in-depth knowledge on big tech from Twitter, Meta, and TikTok. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To complete an audacious journey, you need to set short, achievable goals — or waypoints — to avoid getting wildly lost. But waypoints also need to be flexible because when you're knocked off track, you need to be able to realign your waypoints to get back on course. Aurora's Chris Urmson shares how he keeps returning to short, flexible waypoints on his daunting journey to make autonomous vehicles part of our everyday lives.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we grapple with pandemic-charged change in business and as a society, we’ve become more fractured, more divisive, and more vulnerable. Adam Grant, best-selling author and professor at the Wharton School, argues that recognizing what we don't know is the key step on the road to insight, competitive advantage, and community peace. In his new book, "Think Again," Grant illuminates why taking a fresh look at our assumptions, about others and about ourselves, is such a powerful tool. His in-the-trenches research – from Silicon Valley's halls of power to the beliefs of anti-vaxxers – provides actionable advice for all of us.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tory Burch built a billion-dollar business from the ground up, by speeding forward when others might have hit pause, and showing watchful patience when others may have gone full tilt. In our live onstage interview, Tory shows how this approach plays out in her global business – and in her impactful foundation that supports women business owners. Live audience energy and great music make this first-ever event a fun listen. Cameo appearances by the Polynesian Voyaging Society's Lehua Kamalu and Affectiva's Rana el Kaliouby.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Three legendary culture setters come together live on stage at the inaugural Masters of Scale Summit. In the first released recording from the sold-out event, Angela Ahrendts, Dara Khosrowshahi, and Eric Schmidt reveal how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. Host Bob Safian delivers surprising stories, counterintuitive anti-lessons and live-show energy from the stage of San Francisco's Presidio Theatre. The first of many episodes from the Masters of Scale Summit stage.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Moderna's Covid-19 vaccine would not have scaled without Ginkgo Bioworks. Reshma Shetty, co-founder and COO of Ginkgo – slated to go public via SPAC acquisition at a reported $15 billion valuation – explains how biotech innovation can build a better future now. Ginkgo's platform already serves industries from food and agriculture, to materials, to healthcare. Shetty acknowledges that engineering genes is a high stakes pursuit, and says Ginkgo is trying to pair the ambition of Silicon Valley with a "higher level of care" than consumer tech companies like social media have demonstrated. The key, Shetty says, is creating an unstable equilibrium – propelling progress but not at the expense of principles.Read a transcript of this interview at: mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.