Edelman Uk

To kick off the year we’ve put together a special episode collating the main tech insights from Edelman’s annual Crystal Ball event. Hear from broadcaster Kirsty Wark, writer and performer Katherine Ryan, BBC Economics editor Kamal Ahmed, Credit Suisse Impact Advisory and Financial CEO Marisa Drew, and Edelman Chief Executive Officer, UK & Vice Chairman, Europe Ed Williams, on all things Alexa, Twitter, robots, and more. Want to get in touch? Email sideload@edelman.com

The technology industry and government should be open to having a more positive working relationship, according to Edelman’s President and CEO Richard Edelman. Richard was speaking to Sideload, the technology podcast from Edelman London, about how the technology industry can gain public trust. In the 2017 Edelman Trust Barometer, the technology industry remained one of the most trusted sectors. Trust in technology globally has stayed close to the 75% mark in recent years. However, many of the big players have been in the headlines for the wrong reasons with data breaches and legislative sanctions undoubtedly gaining public attention. Could this affect public trust in the future?

How is data used (or misused) by brands and the media and what are the consequences? Edelman research experts Rich Davenport and Maya Golan discuss best practice in a fake news era.

Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they're most looking forward to at MWC 2018.

Award-winning creative Dave Birss (davebirss.com) sits down with Paul Dixon from Edelman Deportivo to discuss how brands and communicators should approach creativity, the benefit (and burden) of a world of information, and how to convince people that your idea is the right one – even if it scares them. Want to get in touch? Email sideload@edelman.com

Special guest Ben Harrow from Vouchercloud (www.vouchercloud.com) joins London Tech’s Christina Petrova to discuss how SEO practices and link-building can not only create better results for brands, but a whole new dynamic for the old-school press office model. No more “did you get my press release?” but, “I know this ranks well for your readers, any chance of a link back?” Want to get in touch? Email sideload@edelman.com

We ask two young, fresh-faced team members, Jed Just and Immy Hulbert, what madness made them decide that all this was a good idea, and they remind us about the ability to constantly learn, talk about the latest innovations and how they’re benefiting society. Matt Hurst, Chief Operating Officer of Edelman UK and Ireland also discusses his career and observations on the world of tech, and how the BETA programme is designed to attract the best talent not just from our industry, but many others.

Fighting drones, seventies revivals and digital convergence were all on show at IFA. But how does a brand cut through the noise at such a busy tech show? Tim Weber and George Leney share their insights from Berlin.

It’s an eventuality that most businesses hope they never have to deal with but the reality is data breaches and cyber-attacks do happen. On this edition of Sideload, we’ll discuss what we can learn from the aftermath of these attacks. Nick Barron, Duncan Gallagher and Caroline Giraud from Edelman join us.

If you’re a tech startup, the temptation is to shout about your brand straight away. But in this episode, we’re talking about how companies are using stealth mode to communicate their message only when the time is right. Our startup experts Simon Chan and Becky Ball join us on this edition of the show.

Justin Westcott, Managing Director of London Technology shares his learnings from RISE 2017 in Hong Kong. He discusses the opportunities and challenges for entering the highly diverse Asian market, and shares insight as to why it’s so ripe for innovation – including an interesting insight as to how China’s ‘one child policy’ has played a role in the success of social media.

We ask a Cannes judge(Michelle Hutton), award winner (Jackie Kough)and first timer(Khyati Modgil)to share their thoughts and insights on this year’s event. Why do ‘analogue’ entries do so well, what are the most popular events, and how should we prepare for 2018? Following some well-deserved rest, of course!

How are we consuming news now and how will our habits change in the future? Digital voice assistants, news aggregators and messaging apps are all on the agenda for this episode of Sideload. We pick through the highlights of the Reuters Institute Digital News Report with Jo Sheldon and James Mossman from Edelman to discuss the impact for news outlets, brands and consumers. Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

In the inaugural first episode, Justin Westcott, Managing Director of London Technology, and Tim Weber, Senior Director of content and former BBC Online business and technology editor, discuss the role communications plays in the success or failure of technology. What is too much hype, and how can we avoid it? Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.

Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society. Justin Westcott, Managing Director of London Technology talks about how Sideload will be different, and the need for a different type of conversation in technology and communications.

In this episode we're exploring the generation game. We want to find out what makes young people tick. Are they optimistic? Who do they trust?

In the first episode of the 67 podcast, Shauna McCarthy discusses an article on Brexit written by Sir John Sawers for Edelman’s 67 magazine with Will Walden, Edelman London’s Head of Public Affairs and former adviser to Boris Johnson and Lucy Thomas, Edelman Associate Director and former deputy director for Britain Stronger in Europe. We also hear from Peter Tufano, Dean of Said Business School in Oxford, as he discusses the need for “decent” leadership.

This week on Edelman Editions, Paul McEntee, director & head of media at Edelman met with Jon Burkhart, co-author of the book “Newsjacking” and Emily Hare, managing director at Contagious magazine to discuss the highs and lows as well as the top 3 trends to come out of the festival this year. Their top 3 trends included: privacy, wearables and appropriateness.