Vo Boss Podcast

This week the Bosses discuss The Natural Law of the Vacuum which states that: "Nature loathes an empty space. So, nature will make sure that empty space is filled, if you don’t" - Steven J. Anderson.

 If we don’t fill our schedules, something else will fill it for us. You should plan for the time, clients, and money you haven’t yet landed. Don’t just dream, make plans. Sometimes we must make the hard choices of letting go of clients and activities that don’t bring you joy, to make space for more fulfilling and lucrative activities.   2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/m

n past episodes, we’ve discussed the importance of building a client persona to effectively market to your customers. Today we answer a listener question on how, specifically, to develop a buyer persona, as well as discuss strategies for conducting market research interviews to help capture meaningful data. Learn which questions to ask to gain important insight and target market your potential clients #LIKEABOSS!     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bb

BOSSES understand the true power of Consistency - it is a critical component to building and growing your business.  It allows for measurement and accountability and helps to establish relevance and credibility. Are you up to our 30-day BOSS Challenge? Commit to one thing you will do each day for the next 30 days that will help to grow your business.  It doesn’t have to be monumental - just something realistic and manageable.  Finally, let's all be accountable to one another - Sign the form below to show your commitment!  And we’ll be sure to check in on you along the way!  How about taking it one step further?  Let us know if you’d like to be on the show to tell us about it and we’ll set up a time to chat!  Go forth #LikeABOSS! Take the challenge with us BOSSES! Sign up here: bit.ly/30DayBOSSChallenge   2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube V

The Black Lives Matter movement has made me realize that I really need to take a step back and listen. I am honored today to share the stories of seven Black Voice Actors on this week’s episode. Thank you to Damon Alums, Annette Coward, Dane Reid, Kimberly Bonny, Josh Evans, Zakiya Walden, and Mark Neely for sharing their stories with our listeners. I am grateful. Please know BOSSES, I’m not done listening. I am committed to doing what I can and offering a platform for sharing. If you’d like to share your story on a future episode, feel free to reach out to me at anne@voboss.com. And If you have gotten to the end of this episode, I invite you to listen as well. Strike a conversation, ask a question, be open. Lots of love going out to all the bosses out there - Have a great week and I’ll see you next week!     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You T

In Part 2 of our riveting Email Compliance series (it’s true, we promise), Anne and Pamela talk about the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act of 2018 (CCPA). Learn how to store, collect, and handle data securely, while following these important laws and avoiding liability #LIKEABOSS       2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-

The CAN-SPAM Act was enacted in 2003 to protect consumers from unsolicited, malicious emails. In Part 1 of our Email Compliance series, Anne and Pamela discuss the foundations of commercial email standards, and how to make sure your messages adhere to the seven main requirements of this important law.   2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-29484508  Check us out on our w

Open rate, bounces, and click-throughs, "Oh My!" Part 2 of Anne and Pamela’s Email Tips gives you an in-depth look at cultivating your emails and lists for maximum engagement. The goal of your emails is to gain new clients. To do this, you need to be familiar with your data. Learn the terminology and tactics you need to know to rock your email marketing analytics #LIKEABOSS!     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https

The Bosses dive deep into Email Marketing with tips and tricks to enhance your email engagement. Learn how to write subjects that stand out, increase open and click rates, and how to avoid the dreaded spam filter. Learn when to send emails, and how best to connect with your database #LIKEABOSS.     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-29484508  Check us out on our websit

Welcome to Email Marketing 101! In a previous episode, the Bosses discussed email databases and the importance of building one to grow your business. This week the Bosses talk about how to communicate effectively with that database through email marketing. Find out how to target your email to get better ROI, connect emotionally to increase engagement, and level up your email marketing LIKE A BOSS.     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1

Anne and Pamela continue their Content Marketing series, discussing the importance of email databases and building lists to distribute content. Find out the importance of providing valuable deliverables and content to your audience and how it can help grow your business.     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-29484508  Check us out on our website at http://voboss.com f

Anne and Pamela discuss Black Lives Matter and the impact of "Taking a Stand" as a business. The Bosses discuss the role of values, morals, and beliefs, and how they can be woven into a brand message. This moment in time is an opportunity to educate and grow. Look inward and decide how you, and your business, will interact with important issues.

 Being well aware of my privilege and inability to fully address this issue as a white woman, I would like to do what I can to amplify Black voices. Therefore, I invite BIPOC voice actors to submit their stories or statements on issues of racism in the voiceover industry. We will air the statements uncensored on upcoming episode(s) of VO BOSS in their entirety. 

Thank you, and I’m listening - Anne
     2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtub

        Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-29484508  Check us out on our website at http://voboss.com for BOSS swag, BOSS Business products, and our exclusive BOSS University Classes - Sign up for our mailing list to receive the latest news, exclusive content, and offers. Rock your voiceover business LIKE A BOSS! Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twit

Join Anne and Pam as they continue their series on content marketing. This week, the bosses discuss the four stages of the buyer journey: unawareness, awareness, consideration, and evaluation. Learn about the journey a buyer goes on from not knowing they have a problem, to choosing YOU as voice talent to solve that problem. Find out how to structure your marketing to show clients why you are the solution to their pain points!       Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH

Pamela Muldoon, Content Strategist, joins host Anne Ganguzza for another episode of VO Boss! Today’s topic: Understanding Your Buyer. Learn what a Buyer Persona is and why developing them for your marketing is critical for developing successful target market content. Learn some key questions and areas to consider when creating your personas and use this information on your next content marketing campaign!
     Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHe

VO Boss and Host Anne Ganguzza continues the conversation with Pamela Muldoon, Content Marketing professional, and VO Talent. This is Part II of their content marketing conversation where they talk mindset to methodology. Learn some actionable steps you can take today to put your VO business on the right path with content marketing.       Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-KYbTRGZTb33u1aw-g iHeartRadio: https://www.iheart.com/podcast/269-VO-BOSS-Podcast-29484508  Ch

VO Boss and Host Anne Ganguzza is joined by Pamela Muldoon, a veteran Content Marketing consultant and VO talent. What is Content Marketing and why should every VO talent better understand this form of marketing? Get the content marketing basics on this episode of VO Boss! There is so much to talk about, we had to split it into two episodes. Get ready to take copious notes and listen to Content Marketing for VO Part 1!   2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?s

Boss Anne Ganguzza welcomes a new special guest co-host: Content Strategist and VO Actress Pamela Muldoon! Pamela has been listed as one of the Top 50 Women in Content Marketing and named one of the 20 Women to Watch from the Sales Lead Management Association (SLMA). Her success formula incorporates a winning combination of marketing tech, data, and storytelling through content development. Pamela will be with us for a series on content marketing and how it can help elevate your business, like a BOSS! This week we’re talking about marketing in the time of COVID-19. Pamela and Anne discuss the “new normal” for content marketing and how to adapt in “these trying times”.       Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 St

The results are in! "Anne of Aspercreme" has chosen the voices for her new spots. Anne and Liz discuss their choices and announce the voices of "Hopscotch" and "Walter". Hear the winners, and get an in-depth look at the process of choosing the right voice! Congratulations to our winners!

Tune in to hear our bittersweet last episode with Special Guest Host Liz Atherton! Stay tuned in future weeks for our next special guest Co-Host and remember: Bosses Move Forward.   2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https:/

The finalists are in! "Anne of Aspercreme" and Liz Atherton have listened to all 73 auditions in our VO BOSS Cast Voices contest and narrowed it down to their short-list! Get an in-depth behind the scenes perspective on their casting process, and hear their thoughts on the finalists. Then it's your turn to be the casting director. You can vote on your favorites and stay tuned next week for our casting decision.   2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://open.spotify.com/show/43pUzgVrxP0wOBqYXojwrU?si=bbkH-K

Our VO BOSS Cast Voices contest is underway. After receiving 73 auditions, "Anne of Aspercreme" and Liz Atherton are listening to each entry and providing comments via dropbox. Auditions were also opened up to our listeners for comments. This special episode gives you a sneak peek into the real-time process of casting. Listen to Anne and Liz's thoughts so far, an in-depth critique of one audition, and then stay tuned next week for our shortlist of finalists!       2020 BOSS Footer Show notes and exclusive offers at VOBoss.com! FOLLOW THE BOSSES: On Twitter @vo_boss @aganguzza On Instagram @vo_boss @aganguzza On Facebook VO BOSS, Anne Ganguzza Voice Talent On You Tube VO BOSS, Anne Ganguzza SUBSCRIBE: YouTube: https://www.youtube.com/c/VOBOSS iTunes: https://itunes.apple.com/us/podcast/vo-boss-podcast/id1238870667 Stitcher: http://www.stitcher.com/podcast/vo-boss?refid=stpr TuneIn: http://tun.in/piZHU Google Play: https://play.google.com/music/m/I5lk5ci2evkqynlddcro5khe7cy?t=VO_BOSS_Podcast Spotify: https://op