Soulful Mba

Our series on women and money continues, and today’s episode is about getting your mindset set up for building wealth. We want you to confront your own  money stories and to uncover those internal narratives that could be holding you back.   We’ve heard some encouraging feedback from listeners who have benefited from our conversations and we want to continue the discussion—this time focused on mindset and limiting beliefs. We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community.    Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals.   Key Points from This Episode:   How the things we surround ourselves with unknowingly define our limitations.  Why we tend to set ordinary goals when we should be aiming for the extraordinary. Banishing your self-imposed limiting beliefs by reflecting on your childhood dreams.  Ho

Welcome to another episode of the Soulful MBA Podcast! Inspiring us today is feminist marketing consultant and writer, Kelly Diels, who joins us for the next episode in our Women and Money series.   When we first came across Kelly’s website, we could not stop reading through her refreshing  body of work on the intersection of feminism and online business. What struck us in particular was her focus on women and their finances and her own personal story, which she shares with us today.   Kelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money.   As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important.    Key Points from This Episode:     How growing up shaped Kelly’s relationship with money.   Disp

As part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams. Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from.  Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to.   Key Points From This Episode:   The beginnings of Emily's business, life coaching and discovering purpose.   Emily's snowballing experience of starting I Heart My Life.   The work that Emily doe

In this episode, we’re getting vulnerable and sharing our money stories with you. This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women. Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money. Don’t miss out on this heartfelt conversation!   Key Points from This Episode:   What growing up with a single mom taught Sandy about hard work and owing money. Why Sandy decided to transition from the medical field to business and entrepreneurship.  Jeni’s father: a musician, a brilliant mind and the drug problem that ruined him.  An unstable financial life of alternating between being wealthy and poor.  Jennifer’s experience of money as something you can’t control.   

In this episode, we chat with entrepreneur Sara Christensen—a leading expert in business mastermind groups, who has been curating and running them since 2010. Sara’s current business, Kickass Masterminds, rigorously curates and professionally facilitates structured mastermind groups and Sara shares how masterminds can be an extraordinary way to get the support and accountability you need to grow your business.  Over the past 25+ years, Sara has started and grown five businesses—the largest being a telecommunications company that was doing upwards of $10 million in revenue per year and which employed 75 people. When Sara is not masterminding, she can be found sipping bourbon or singing along to Fleetwood Mac. She currently lives in Austin, TX with her man and their three dogs. Sara is a total dynamo and we know that you’ll love this episode!   Joy: rescue pug  Hustle: Apple Watch   Other Mentions: Learn more about KICKASS MASTERMINDS Sara on Instagram Traction The War of Art: Break Through the Blocks and Win

We’ve just celebrated the 5 year anniversary of our fateful meeting at a gathering for tech entrepreneurs in the mountains of Colorado. This was the birth of a friendship that’s evolved into the business we run together today. In this tell-all episode, we discuss what’s surprised us so far in our business journey, what we’re most proud of, and what advice we’d give to someone just starting out in online business.   Joy: On Being Human by Jennifer Pastiloff Hustle: real estate investing

Kelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within. She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC. As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and meditation, physically through health and fitness, culturally and socially through profiles, or the myriad ways travel brings all of that together. Kelly has written for magazines and newspapers such as O: The Oprah Magazine, Martha Stewart Living, The New York Times, National Geographic Traveler. Kelly embodies a level of grounded ambition. With a career that embodies freelancing, entrepreneurship, writing, and yoga, she offers us an example of what’s possible if we’re really willing to dig deep and own our multifaceted, whole selves

On this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families).   As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace.   Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business?   The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet yo

Today on the show, we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up.   So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram.   It is very important to keep your video content and each individual video within the larger picture of your social media strategy, so be sure to consider your audience and you can reach them in the most appropriate spaces and ways.   The tips we run through in this episode include having a clear goal and purpose for a video, deciding on a platform, headline creation, content and message preparation, calls to action, captions and subtitles, and lastly, thumbnail selection.     Key Points From This Episode:   Making sure you have a clear goal and purpose for your video. Which platforms should you

In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV.   We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed by them.   By the end of this episode, you’ll have some concrete evidence of the powerful role Facebook groups still play in connecting us, as well as what to make of the new ads that are going to be popping up all over your Pinterest feed! In addition, we take a look at the exciting shifts big brands are taking toward nanoinfluencers and WHY you should consider becoming an early adopter of IGTV.   Key Points From This Episode:      Why many women are only on Facebook for the groups.   

After reaching peak perfection on Instagram sometime in mid-2018, Instagram has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general. Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future… Joy: @trinnylondon / @trinnywoodall Hustle: The Instagram Aesthetic Is Over / 7 Exciting Instagram Features Coming in 2019 Other Mentions: How to Use the Donation Sticker on Instagram Stories

We’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform. Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and running too). Joy: connect via old-fashioned IRL networking Hustle: News Feed Eradicator for Facebook

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business. To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method.   Joy: Drunk Elephant Hustle: Beta Launch Checklist

Kelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers. She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourTango.com Kelly, a recovering perfectionist, is also a professional flutist with Symphoria, a wife, the mother of two teenage boys, and the mama to a beagle named Piper. Connect with Kelly: website // Instagram Other Mentions: The Cut: Can You Be Ambitious and Happy? / Girl, Stop Apologizing Joy: Take a (week )day off! Hustle: Moonsight Planner

In this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal. Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders. Joy: The Dropout Podcast Hustle: Loom

Brit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type. As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y.   Connect with Brit: Marketing Personalities   Joy: listening to podcasts Hustle: Asana

We’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment!  Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market). We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with your audience. What can your program do for the people in your community? How does working with you lead to a transformation for another human being? Joy: +Acumen Storytelling CourseHustle: Building a StoryBrand: Clarify Your Message So Customers Will Listen  

Taryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.)  SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and empower recovering women.  Taryn is a Trauma Informed Yoga instructor, dōTERRA Wellness Advocate and soon to be Recovery Coach. She has led over 25 yoga for recovery retreats, presented at several Yoga conferences, and has co-taught alongside Elena Brower. More recently, Taryn has started teaching SHE RECOVERS Yoga at Kripalu Center for Yoga and Health and launched an inaugural SHE RECOVERS Yoga Teacher Training  Program (October 2019.) Connect with Taryn: She Recovers | Instagram Joy: move your body everyday in a joyful way Hust

In today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online. In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities. Emily and her team work with business owners to take the fear and overwhelm out of marketing and make even the most complicated launches feel stress-free. When Emily isn’t growing her online empire, you can find her traveling the world with her family or playing in the park with her two young children. Connect with Emily: website / podcast Joy: morning routine / house manager Hustle: to-do list (top 3), momentum masterclass planner

If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story. A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine their messaging, and get real-time data capturing which customer segments are responsive to their offers. Sounds great, right? Maybe... While the analogy of a funnel can be useful to a point, we believe that it oversimplifies the relationship that we have with or audience. (Listen in to learn what kind of model we use instead.)   Other Mentions: How the Flywheel Killed HubSpot's Funnel   Joy: Roar. 30 Women. 30 Stories. Hustle: More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost