Online Marketing Strategies Podcast Show

Toccara Drucker is an an expert social media marketer with over a decade in the eCommerce and online marketing space. Her agency, FB Ad Strategist, helps elite clients generate leads and sales on automation through strategic social media and digital marketing strategies.  Toccara's agency’s clients include swimwear brands with over 6 figures in monthly ad spend, eCommerce stores that she has taken to over $1 million dollars in sales in their very first year online, Facebook groups of over 20K generating $30K in sales a day, and more! Resources mentioned in this episode: Privy is trusted by over 500,000 businesses, small and large, to capture and convert website visitors into loyal customers. Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Influence (The Psychology Of Persuasion) by Robert Cialdini Follow Your Passion, Find Your Power by Bob Doyle Learn how we got our client over 19,000 leads and 5,000 Instagram followers ... in

The simplest way I describe a mindset is that it’s your outlook or your world view. It’s how you look at things.Your mindset is the expression of a belief that you embrace. This last part is key. If you realise that your mindset is really the expression of a belief, then now you know how to change your mindset. You change your mindset by embracing a new belief. As online entrepreneurs we are prone to spending a lot of time alone, which can mean alone with our thoughts. This episode is designed to help you with this. Resources mentioned in this episode: https://www.philadairtraining.com/recommended-resources Are You Losing Customers Not Being On The 1st Page Of Google Results? What If You Could Create Ad Campaigns That Actually Work? [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section

What inspired me to begin my podcast journey, and why you should listen to how a true master of the medium as well... Resources mentioned in this episode: http://www.wtfpod.com/podcast https://www.philadairtraining.com/google-ads-workshop-registration P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram Phil Adair Training is powered by Kajabi the platform for Online Marketers

Feeling “stuck” is an awful feeling. Stuck can quickly turn to feeling hopeless and helpless. When you can’t achieve the things that you want, the internal dialogue can quickly turn to criticism and self-blame. But, it doesn’t have to be that way. If you’re looking to make some important changes in your life, here are some thoughts to get you unstuck. Books mentioned in this episode: Dotcom Secrets by Russell Brunson Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. Books mentioned in this episode: Traffic Secrets by Russell Brunson: View on Amazon Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.  One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.  Marty and the Bad Rhino team develop unique, highly customised strategies that create exposure for your business, deliver your message to customers, and take you to the next level.  Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.  Listen now! Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

If there's anything people struggle to achieve constantly, it's better productivity.    As the saying goes, “it’s not the number of hours you put into work, it is the amount of work you put in those hours.”   So, if you want to maximize your productivity, don't resolve to put in long hours at work; and try these tried-and-tested tips instead Books Mentioned In This Episode: Jeffrey Gitomer: Get Sh*t Done: The Ultimate Guide To Productivity    Productivity tools mentioned in this episode: https://www.notion.so Evernote   Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Want to increase sales? Then make your site load faster. Can the speed of your website really have that much of an effect on your sales?   The answer is yes, it does. Google and other search engines penalise sites that load slowly—but more importantly, so do users. They stop visiting, bounce, and don’t buy.   You’ll lose out on sales and traffic if your site loads slowly. Thankfully, it isn’t that hard to improve. There are plenty of tools, tips, and tricks you can use to help your site load faster and improve in traffic and search engine rankings.   Today, you’ll learn the importance of site load time and exactly what you can do about it.   Resources mentioned in this episode:   https://tinypng.com/ https://tools.pingdom.com/ https://imagecompressor.com https://developers.google.com/speed/pagespeed/insights/  Books Mentioned In This Episode: Jim Edwards: Copywriting Secrets Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Copywriting Secrets: My interview with Anik Singal. My conversation with Anik is turbo-charged with tips and strategies you can use immediately to gain more traction with your own ad copy- regardless of which business you're in! Anik Singal is an American Internet entrepreneur, founder of Lurn, and Sendlane. Born and raised in Maryland, he initially attended Med-school at an Ivy League college only to drop out soon after for business school and launching his first business. Find out more about Anik Singal here: http://aniksingal.com/ https://bootcamp.lurn.com/cva-sp/ https://lurn.com/ Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Hey guys, as most of us are all staring at lockdown, I thought it might be helpful to remind ourselves this will eventually pass. If you're working from home, or if you find yourself with excess time due to your circumstances changing, then please take some time to spare a thought for others who might just be a little bit worse off than yourself. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

If you’re serious about building wealth, one of the most valuable skills you can develop is persuasion.   This includes speaking to people one-on-one over the phone or presenting on webinars and live conferences. But for the majority of us, it comes down to writing copy for our websites and sales videos.   If you can’t persuade a visitor to trade their hard-earned money for the benefits you offer, you’ll never make it out of the gate. No money changes hands until something is sold. Sure, you could make a few bucks plastering Adsense all over your website, but you’ve still got to ‘sell’ people on clicking over to your site in the first place. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Never give up on your dreams. Find out what really makes you happy in life, and create your life around that. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Have you ever hit a brick wall, something so solid and immovable that you can't see any way around it, no matter how hard you try?   It can cause you to feel a failure, perhaps isolated from others, as despair and frustration set in. Life doesn't always go to plan; in fact sometimes we can feel that we're dealing with a problem so complex and unassailable that there are no options left from which we can salvage a good outcome.   Many of us have at times had this experience, of insurmountable problems, no way forward and perhaps excessive demands being placed on us, maybe all at the same time. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Increasing your website’s traffic is great. In fact, it’s vital if you want to own a successful business  but it’s also not the end goal.   Because even if you drive more traffic to your website, but you don’t see a boost in lead-generation, conversions, and sales, then that traffic might as well not exist at all.   So before you waste your time or money on site visitors, here are the signs that your website isn’t prepared to convert those visitors (and how to fix that).  Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

We all know how life feels when you’re motivated, you feel unstoppable, like you can do anything and make anything happen. What makes you feel motivated when you start something isn’t always the same thing that will motivate you in the future. The problem is when people end up just accepting a lack of motivation as their reality and using it as their EXCUSE to avoid taking action and going after their destiny.  Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

A tripwire is an irresistible, low priced offer that’s sole purpose is to convert an audience into customers. This small offer helps accelerate the buyer’s journey by letting customers dip their toes in without having to make a big purchase. Audience members who are subscribed to your list might not be interested in your core offer even if you have given them value and nurtured the relationship. This is where tripwires come into play. The core offer may seem too expensive for that audience member or they don’t see the value in that product. Then, once they see the value in that product they will be more likely to purchase the core offer. When an audience member purchases a tripwire it shows commitment. It shows that they were interested enough in your product to give you their credit card information. Listen to the full episode here: https://www.philadairtraining.com/podcast As mentioned in this episode, here is a tripwire page I use that replaces a typical "thank you" page... https://www.philadairtraining.

 Choosing a website designer can be a difficult process... if you let it. This episode will walk you through the tricky questions and help you avoid burning cash on cowboys! Here's the smart questions you want to ask: (Ask yourself) Do I love their style? Does their portfolio fit my vibe? What's your web design process like? Do you have any past clients I can speak with about their experience working with you? What's your next available design date? Do you outsource any of your work? Where/who to? Do you help with maintenance of the site after the site build is complete, or do you offer lessons on how to update my site myself? How many revisions/rounds of edits are included? What's your record like for on-time site launches? Will you send me the original design files once we're done the project?  Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-Commerce life. But it doesn’t have to be that way. In fact, you can increase conversion rates on your checkout page by helping to give your shopper everything they need to make an informed, confident decision.  Listen now... Example of an optimised shopping cart for an online course: https://www.philadairtraining.com/offers/iyFccc75 Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Jill Fanslau is the Content Marketing Manager for AWeber, one of the world’s leading email marketing and automation platforms. Jill combines her knowledge of traditional publishing and modern media to create innovative email campaigns and paid digital products. Over the past 12+ years, she’s written and edited articles for world-renowned brands like the National Geographic Society, Men’s Health, Women’s Health, Prevention Magazine, and The Huffington Post. Learn how to captivate your email audience and keep them coming back for more. Listen now... Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead

The headline is the most important part of any piece of writing - whether it is an article, newsletter, sales copy, blog entry, web page, email or business report. Without a good headline the rest will not be read. By improving your headlines you will find that your writing will no longer be ignored, dismissed or deleted as they will be hungry to find out more. Free eBook: http://bit.ly/HowToCreateIrresistibleHeadlines Free Headline Tool: https://coschedule.com/headline-analyzer Listen now... Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead