Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads And Success Thinking

What systems do you use to keep track of the progress you are making towards your goals and intentions? Is it just you, are you reporting in to yourself? Or do you have a buddy/accountability partner? Nicola Cairncross and Judith Morgan describe a couple of systems you might find useful for keeping track of your progress. Show Notes: http://ownitthepodcast.com/089

When is the right time for a refresh of your website, sales pages or client offers? Probably not as often as you think and not for the reasons you might think either! Show Notes: http://ownitthepodcast.com/088

Nicola Cairncross and Judith Morgan return to Thomas J. Leonard’s 28 Surefire Strategies for Business and Personal Success and talk about #8: Become Irresistibly Attractive to Yourself. Show Notes: http://ownitthepodcast.com/087

Nicola Cairncross and Judith Morgan talk about the importance of storytelling and starting to work on creating sales letters for the Summit recordings using simple guidelines for how to create compelling offers. They also realise they can apply the same principles to other offers in their respective businesses, something they knew already but hadn’t got around to. Show Notes: http://ownitthepodcast.com/086

Will perseverance guarantee or enhance your chances of business success? Judith Morgan and Nicola Cairncross were inspired by advice from one of the summit speakers, who cited perseverance as the reason for his own success, to think about when you should press on and when you might pivot instead. Show Notes: http://ownitthepodcast.com/085

Business budgets are the topic of today’s podcast, specifically marketing budgets. How much should you be ear-marking in your business budget for selling your stuff and your services? Show Notes: http://ownitthepodcast.com/084

Nicola Cairncross and Judith Morgan debate how to build a brand online, particularly in light of one of Nicola’s clients who isn’t necessarily prepared to become the face of her new business. At the beginning of the discussion Judith and Nicola do not know how or if it can happen, but they find some useful thoughts on the topic for the reluctant video star. Show Notes: http://ownitthepodcast.com/083

Continuing with our series of challenges taken from The Portable Coach by Thomas J. Leonard, in this week’s podcast Nicola Cairncross and Judith Morgan take the second of his 28 Strategies for Business and Personal Success – Unhook Yourself from the Future. Show Notes: http://ownitthepodcast.com/082

Following Nicola Cairncross’ suggestion that challenges/opportunities of the week could usefully be drawn from Thomas Leonard’s book, The Portable Coach, this week the podcast is about TJL’s first of 28 Strategies for Business and Personal Success – Become Incredibly Selfish. Show Notes: http://ownitthepodcast.com/081

Today’s podcast is about busting tolerations. What do you have on your long-term to do list which is draining your time and energy as you walk round them, step over them and live with the bodged-up workarounds? Fix them now and feel your spirits lift, your energy rise and your focus become immediately clearer. Take the weight off. Show Notes: http://ownitthepodcast.com/080

Nicola Cairncross tells us how she used an R&D team to create her first ever autoresponder series, the Financial Intelligence 101 programme, which eventually became The Money Gym book. And Judith Morgan updates it to 2016 with a fantastic way to harness an R&D team to help you in a bang up to date way, involving a Secret Facebook Group of users, readers, consumers and fans, incentivised by gifts and prizes, reading your thing and sharing their social reach for you. This could work for launching anything. Show Notes: http://ownitthepodcast.com/079

Today’s Challenge is all about affiliates, becoming one and/or attracting, managing and inspiring a team of them to help you make sales of your products and programs. Show Notes: http://ownitthepodcast.com/078

Business partners can be a mixed blessing. This week Judith Morgan and Nicola Cairncross debate the pros and cons of being in business with others. Show Notes: http://ownitthepodcast.com/077

Judith Morgan and Nicola Cairncross asked listeners what they’d like to hear them talk about in Client Challenge of the Week and they received a couple of requests to say more about variations to marketing strategies for digital products from those who are marketing physical products, specifically for Lisa and Alice. Show Notes: http://ownitthepodcast.com/076

A chance remark in episode 073 led to Nicola Cairncross and Judith Morgan deciding to run their own virtual summit on a weekend in June, just eight weeks away. Hear all about how that idea took flight in this week’s podcast, and following along each week as we bring our idea to fruition. Show Notes: http://ownitthepodcast.com/075

Nicola Cairncross is contemplating the possible need for doubling up on her social media profiles. Is that a good idea? Do you need different voices for different audiences? How best to manage your brand(s) online via social media. Show Notes: http://ownitthepodcast.com/074

Judith Morgan and Nicola Cairncross talk about the soundtrack to your life. Is it a constant background low level noise of anxiety, guilt, worry and fear reducing your happiness? If so, what can you do to turn down that noise and choose happiness anyway? Is it simply a matter of deciding to become a brave fearless warrior princess instead? Show Notes: http://ownitthepodcast.com/073

Do you ask your clients to sign a contract? Do you offer payment by way of instalments? What do you do if and when things go wrong? Fingers crossed they don’t, but business is business! Show Notes: http://ownitthepodcast.com/072

This week’s podcast challenge is about messy feelings. Are you one of life’s over-achievers who does too much, is never satisfied and cannot relax? Or are you on the other side of the see-saw, feeling like you do too little and perhaps that you haven’t got what it takes to be successfully self-employed? Show Notes: http://ownitthepodcast.com/071

Nicola Cairncross and Judith Morgan have lost their dear friend, much-loved family member and business partner Steve Watson. What happens to your business when you lose someone? Would your business survive a bereavement? Show Notes: http://ownitthepodcast.com/070