Own It! For Entrepreneurs. Talking Digital Marketing, Small Business, Being Digital Nomads And Success Thinking

Today’s Client Challenge of the Week was intended to be all about To Do lists, but Nicola Cairncross rolls confidence in belief into it too, since those are the inter-connected challenges she’s seeing this week with her own clients and club members. Show Notes: http://ownitthepodcast.com/149 Facebook Group: https://goo.gl/55nJLH

Judith Morgan is back from her holidays with a bang and today’s Client Challenge of the Week is The Renewal Cycle, inspired by Chris Barrow’s July Newsletter which Nicola Cairncross and Judith discussed briefly before Judith’s August “off”.   Are you quester who is always on and only happy when you are challenging yourself with your next achievement and kaizen continuous improvement, an alpha personality type? Or are you more laid back and content to think of your life perhaps in seasons; a time to plant, a time to grow, a time to gather in your harvest and a time to allow your field to lie fallow, to rest? Show Notes: http://ownitthepodcast.com/148 Facebook Group: https://goo.gl/55nJLH

How do you pay yourself from your business? Nicola Cairncross' guest for the last of five shows during Judith Morgan’s August holiday is finance mentor for women in business, Rosie Slosek, who brings today’s client challenge to the podcast. It’s all about how you pay yourself from your self-employment or small business. Show Notes: http://ownitthepodcast.com/147 Facebook Group: https://goo.gl/55nJLH

How do you make money from arts marketplace marketing? Nicola Cairncross' guest for the fourth of five shows during Judith Morgan’s August holiday is digital nomad Lisa Warner, and she brings today’s testing client challenge to the podcast, all about how to make a success out of an arts marketing website. Show Notes: http://ownitthepodcast.com/146 Facebook Group: https://goo.gl/55nJLH

When it comes to getting online stuff done for you, are you prepared to pay for professional expertise or do you just want a miracle worker on the cheap? Heads up! Such angels don’t exist and even if they did, they are a false economy and today’s show explains why. Nicola Cairncross' guest for the third of five shows during Judith Morgan’s August holiday is Susan Weeks, and she brings today’s challenge to the podcast, all about working effectively with outsourcing and project management and teams. Show Notes: http://ownitthepodcast.com/145 Facebook Group: https://goo.gl/55nJLH

Do you have a life too, or do you just work, work, work, delaying having what you want until after you’ve achieved success? Nicola Cairncross' guest for the second of five August shows during Judith Morgan’s holiday is Jo Dodds, and she brings today’s interesting challenge to the podcast, all about making a life too but now, not later. Show Notes: http://ownitthepodcast.com/144 Facebook Group: https://goo.gl/55nJLH

Do you trust yourself in business, in life, with money? Nicola Cairncross' guest for the first of five August shows during Judith Morgan’s holiday is Georgina Noel, and she brings today’s intriguing challenge to the podcast, all about trust. Show Notes: http://ownitthepodcast.com/143 Facebook Group: https://goo.gl/55nJLH

Today’s Client Challenge of the Week is about working/paying for traffic to your website, Facebook Page or opt-in. Do you work for it like Judith Morgan, or pay for it like Nicola Cairncross? And does it make a difference if you are selling a digital product -v- a human service? Show Notes: http://ownitthepodcast.com/142 Facebook Group: https://goo.gl/55nJLH

Are business apps a good idea? Today’s Client Challenge of the Week is on the topic of whether or not to invest in an app for your business. Does it add value to your clients? Can you sell it on iTunes to defray some or all of your set-up costs? What’s the ongoing maintenance fee and how much should you expect to pay for the whole package? Show Notes: http://ownitthepodcast.com/141 Facebook Group: https://goo.gl/55nJLH

Today’s Client Challenge of the Week is Turning Your Practice into a Business. If you are a therapist or a coach where your current business model is hands on or one to one, can you ever turn that into a business where you stop exchanging your time/energy for money, and where your business model becomes one to many instead? Show Notes: http://ownitthepodcast.com/140 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross provides the client challenge today, namely all the challenges faced by a new freelancer; establishing a daily rack rate, discounting it (or not) for friends, enforcing her business boundaries and what to do when clients overstep the mark and ask for more than they are paying for. Yikes! It’s a tall one with lots of messy feelings involved, right up Judith’s rue for her book. Great timing. Show Notes: http://ownitthepodcast.com/139 Facebook Group: https://goo.gl/55nJLH

Judith Morgan and Nicola Cairncross brainstorm the apparent need for entrepreneurial certainty and talk about how to get clients off the starting blocks and into taking action. Show Notes: http://ownitthepodcast.com/138 Facebook Group: https://goo.gl/55nJLH

You want to change your business model, but how do you successfully manage client change? What if they don’t like what you are proposing, is it all or nothing? How do you successfully manage the transition in a way which is both professional and loyal to clients who have been loyal to you? Judith Morgan and Nicola Cairncross come up with some useful thoughts and ideas. Show Notes: http://ownitthepodcast.com/137 Facebook Group: https://goo.gl/55nJLH

Nicola Cairncross is in Brisbane with Neil Asher for his Aussie Online Entrepreneurs conference this weekend and Neil suggests our topic of the week: Fear of Failure. Nicola is still quite lagged from the long flight and neither Judith Morgan or Nicola fear failure anymore so it is quite an uphill struggle to find plenty to debate. Consequently Nicola and Judith record their shortest podcast yet! Show Notes: http://ownitthepodcast.com/136 Facebook Group: https://goo.gl/55nJLH

Are you an entrepreneur running multiple businesses? We sure hope not! Both Judith Morgan and Nicola Cairncross have attempted to do this themselves in the past, and both of them have clients who are attempting to do it now. They debate the pros and cons and dispense their advice to focus on one, at least initially, to the exclusion of all else. But only if you want it to be successful and profitable, natch! Show Notes: http://ownitthepodcast.com/135 Facebook Group: https://goo.gl/55nJLH

If you were starting out in business right now in 2017 and marketing from scratch, what would you do? That’s today’s Client Challenge of the Week. Show Notes: http://ownitthepodcast.com/134 Facebook Group: https://goo.gl/55nJLH

One of Judith’s colleagues shared this thought in a newsletter which, in turn, prompted this week’s challenge about book marketing for writers and authors: “Before you rush off to write your life story, it’s worth noting that current (2014) statistics state that 93% of all books written never sell more than 500 copies and a book’s success is dependent on 5% writing and 95% marketing!” No surprises there then; just a salutary reminder. So, what can be done about selling more copies of your book(s)? Show Notes: http://ownitthepodcast.com/133 Facebook Group: https://goo.gl/55nJLH

Business advisers advocate absolute clarity about finding your customer avatar. Nicola Cairncross has been thinking about all the different sorts of people she can help and wondering about who best to aim her business at. Judith Morgan and Nicola discuss this as today’s Challenge of the Week. Show Notes: http://ownitthepodcast.com/132 Facebook Group: https://goo.gl/55nJLH

Today’s challenge comes from a potter, making beautiful pottery in a remote part of the UK (via her marketing consultant). Could Nicola Cairncross and Judith Morgan recommend ways to increase her client’s footfall, improve her online pottery marketing and restore her belief in her own business model? Show Notes: http://ownitthepodcast.com/131 Facebook Group: https://goo.gl/55nJLH

How do you calculate a budget for your advertising spend? Today Nicola Cairncross shares with you how to do that. Show Notes: http://ownitthepodcast.com/130 Facebook Group: https://goo.gl/55nJLH